How to Get a Meeting with Anyone
Sales and marketing teams are told to fill the funnel, increase revenues, and move the needle on market share—then left to their own devices to penetrate their assigned accounts and prospects. It’s a gap in many companies’ go-to-market strategies that is easily filled with “Contact Marketing,” a concept introduced by Stu Heinecke, best-selling author of How to Get a Meeting with Anyone. In the book, Heinecke details twenty categories of Contact Marketing campaign types that have generated response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent. Heinecke, a hall of fame-nominated marketer and one of The Wall Street Journal cartoonists, has used his cartoons for years to break through to presidents, prime ministers, celebrities and countless C-level executives and top decision makers. Others have used pigeons, social media, research, swords, personalized videos, contact letters run as full-page ads in The Wall Street Journal, media exposure and so much more. Thousands have reported great leaps in sales productivity from reading How to Get a Meeting with Anyone. Now it’s your turn to join the movement and expand your scale.
Wall Street Journal cartoonist, DMA Hall of Fame-nominated marketer and author of the new #1 best-selling book, How to Get a Meeting with Anyone, Stu Heinecke discovered the magic of “Contact Marketing” early in his career, when he launched a campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response, launched his enterprise and brought millions of dollars worth of business.
The ability to connect with the people most important to realizing one’s goals ultimately became an obsession. While Heinecke regularly employs his own cartoon-based contact methods, he became intensely interested in how others have solved this age-old challenge. As a result, he has uncovered a unique form of marketing that until now has had no name, yet it produces response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent. In How To Get A Meeting with Anyone, he not only gives Contact Marketing its name, but provides us with a definitive guide to what it is, how it works and has cataloged twenty categories of Contact Campaign types.
Heinecke is also the host of Contact Marketing Radio and President and Founder of “Contact,” a first-of-its-kind Contact Marketing agency based on Whidbey Island, Washington.