7 Tenets of Taxi Terry

Scott McKain

Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read

No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver–especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.

Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry’s joyful approach to customer service, he incorporated the driver’s inspiring personal philosophy and uplifting advice into his business speeches at corporate events–with stunning success.

These are the 7 Tenets of Taxi Terry:

  1. 1. Set high expectations–then, exceed them!
  2. 2. Delivering what helps the customer . . . helps you.
  3. 3. Customers are people–so, personalize the experience.
  4. 4. Think logically–then act creatively and consistently.
  5. 5. Make the customer the star of your show!
  6. 6. Help your customers to come back for more.
  7. 7. Creating joy for your customer will make your work–and life–more joyful!


If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You’ll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on “internal customers”–the people you rely on every day within your own company–the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins.

7 Tenets of Taxi Terry is your road map to an extraordinary journey–full of wonderful encounters and mutually rewarding experiences–that will take you anywhere you want to go.


Best Seller TV

Scott McKain sits down to talk about his book, 7 Tenets of Taxi Terry, and how one cab driver/entrepreneur’s approach, passion and commitment to customer service can and should be applied to all businesses, companies and organizations no matter the size.

About the Author

Scott McKain is an internationally respected authority on how organizations and professionals can create marketplace distinction by selling their products and services uniquely, and serving their customers remarkably. McKain writes highly regarded books on the topic — thirty major newspapers included one in the “Ten Best Business Books of the Year” list — and delivers such captivating presentations that innovative organizations rate him as “the best speaker we’ve ever had.”

McKain has delivered programs around the globe for the world’s most influential corporations. He is one of only about 150 living members of the Professional Speakers Hall of Fame.  McKain was named by “GenJuice” — along with Mark Zuckerberg, founder of Facebook, and Biz Stone, founder of Twitter — as one of the “top 25 people for young professionals to follow on social media,” and by “Social Media Marketing Magazine” as one of the fifty “most influential” on Twitter.

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