The #1 cause of business failure is bad strategy and only 23% of executives are strong at strategic thinking. While strategies become obsolete, strategic thinking continues to be rated the most valued skill in leaders today by publications including the Wall Street Journal and Chief Executive Magazine. New York Times bestselling author on strategy Rich Horwath provides leaders with a simple three-step framework to become elite strategic leaders and transform strategy and innovation into competitive advantage.
The Million-Dollar Oops
The CEO of a well-known multi-billion dollar company recently announced their three key strategies as follows:
- Strengthen core business
- Execute new initiatives
- Reduce costs
Yikes! As you may have guessed, their three strategies aren’t really strategies at all. They are goals. I witnessed this same phenomenon a few weeks ago while leading a strategy workshop for a group of 20 CEOs from mid-sized organizations. Since it was such a senior-level group, I didn’t include a basic exercise on business planning terms for fear of insulting their intelligence. Turns out, I could have insulted away.
Rich Horwath is the CEO of the Strategic Thinking Institute, where he has helped more than 50,000 leaders around the world develop their strategic thinking capabilities in order to grow profits and competitive advantage. He is a New York Times and Wall Street Journal bestselling author on strategy and has been described by Chief Executive Magazine as “the world’s foremost expert on strategic thinking.” Rich and his work have been featured on ABC, NBC, CNN, CNBC, CBS and FOX TV and he has helped companies including Bank of America, Intel, Dell, FedEx, Moen and Lockheed Martin develop their leaders’ strategic capabilities.
Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School - the premier branding program for entrepreneurs,...
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