Listen Innovate Grow: A Guidebook for Start-ups and SMEs to Acquire and Grow Business Customers
Written for SMEs and start-ups, this book covers essential B2B topics including:
- Understanding what business buyers (i.e. decision-makers) really want
- How to develop product and service offerings business customers want-and will pay for!
- How to acquire and retain business customers
- How to market your offerings
- How to achieve sustainable long-term growth
Contains practical strategies and actions that can be used right away and applicable in these unprecedented times.
Michael Haynes is a B2B Customer and Marketing Strategy Adviser.
He is Founder and Principal Consultant at his firm, Listen Innovate Grow.
Michael’s passion and focus are empowering SMEs with BUYER-driven approaches to acquire and retain business customers and drive business growth.
He has over 23 years’ experience and has advised SMEs, start-ups in Australia, Canada, Asia, and the Middle East.