20YEARS Communications

Kevin Popović

Inside 20YEARS Communications, 20 leaders from different corners of the industry answer 20 questions on the evolution of communications, providing insight to where communications was, is, and will go.

Based on the video series, 20YEARS Communications contextualizes discussion with scholarly research, creating a multi-layered experience for academics and professionals. A thought-provoking learning tool, 20YEARS Communications is designed to generate discussion and critical analysis–ideal for the classroom, for team building, and for the professional communicator looking to expand their perspective.

“Over the last 20 years we’ve seen dramatic advancements in the ways we communicate, from a traditional platform to digital environments. Integrating communications followed by engagement is key to taking advantage of how far we’ve come, and how far we are yet to go.”

“Communication remains the fundamental touchstone for business and education, and it always will. Over the last 20 years in particular, we have seen dramatic advancements in the ways in which we communicate, from a predominantly traditional platform, now to expanding digital environments that give customers a voice without the letters-to-the editors and telephone trees of yesteryear. But for business, communication is only half of the task; the other half is listening. Integrating communications followed by engagement is key to taking advantage of how far we’ve come, and how far we are yet to go.”

-Jeffrey Hayzlett, Global Business Celebrity, Bestselling Author, Sometime Cowboy

About the Author

Kevin Popović is the Founder & CEO of Ideahaus, a creative communications agency that has helped B2B, B2C and Non-Profit organizations build their brands and increase sales since 1990.

In 2010, Popović was ranked #43 in Fast Company’s The Influence Project measuring the “most influential people online.” In 2013, his book 20YEARS Communications was published by Transmedia. In 2014, he was named as one of the Top 40 Digital Strategists in Marketing by Online Marketing Institute recognizing “the luminaries who have paved the way for digital marketing innovation and education.”

Popović earned a B.A. in Communications / Psychology, a M.S. in Multimedia Technology, and focused Doctoral Studies within Instructional Technologies. He has taught as an Adjunct Professor at Duquesne University teaching multimedia, creative and communications to undergraduate, graduate and continuing education, as well developed and delivered corporate training for Fortune 500 companies.