It's All About CEX! The Essential Guide to Customer & Employee Experience
Jason S Bradshaw
Of all the things that can make or break your business, the most critical is experience. Great experiences inspire customers and employees to advocate for you, while bad ones do the opposite. It sounds obvious, but so many companies fail because they don’t think this essential factor is important to their bottom line.
It’s All About CEX! breaks experience down into its core components—success, ease, and connection—and shows you how to get the most mileage out of each one. Containing long- term strategies as well as immediate action items, this book will teach you how to:
- Make everybody feel genuinely appreciated
- Personalize your customer service
- Discover your employees’ untapped potential
- And more
You have the ability to improve people’s lives. It’s All About CEX! reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.
Jason Bradshaw created his first business at fourteen, selling telecommunications and computer equipment in the Australian country town of Toowoomba. But it was Tom Peters’s book The Pursuit of Wow! that opened his eyes to the power of customer and employee experience.
Jason has tested and implemented strategies for improving experience in a variety of sectors–from telecommunications to retail to media–helping companies to grow, improve efficiencies, increase employee retention, and save tens of millions of dollars. He is currently chief customer officer and director of customer experience at Volkswagen Group Australia.