The Lean CMO: How a Small Marketing Budget Can Produce Big Results
The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.
In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less.
Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won’t find a book filled with a high-dollar approach. Instead, you’ll find a marketing system that’s lean, smart, and brilliantly effective to the core.
Welcome to the guide that will transform you into a Lean CMO.
Dwight W. Holcomb is the host of the business television show, “SaaS CEO Success TV” on the C-Suite TV Network which has global distribution in over 1.5 billion homes.
Dwight is the CEO of HC Development, providing MaaS CMO™ , Marketing as a Service with Executive oversight to the Software industry. Dwight speaks Internationally as a Technology Futurist and on the topic of Sales & Marketing Innovation.
The Author of “The Lean CMO” and a serial entrepreneur, Dwight launched several start-up companies in very diverse industries. He is the founding CEO of LifePet Organic, iBuyBaby.com and Millennium Entertainment, earning executive producing credit and pilot work with Robert Downey, Jr., Jon Lovitz and Russell Peters. Committed to helping other executives to excel in business, Dwight sits on the Board of several privately held companies and is a founding member of the UCLA Anderson CEO Forum.
Earning an MBA from both UCLA Anderson School of Management and The National University of Singapore Business School, Dwight is a graduate of the UCLA-NUS Global Executive MBA program, ranked #3 in the world by the Economist. He currently serves as President for the UCLA Anderson Alumni Network Board of Directors and is an Executive Committee Board Member for the Muscular Dystrophy Association (MDA).
Dwight earned a degree in Computer Information Systems from Arizona State University while competing on ASU’s nationally ranked wrestling team under U.S. Olympic Coach, Bobby Douglass. Dwight has over 20 years of global business & executive management experience, working with start-ups to Fortune 100 companies, such as Microsoft and AT&T.
Dwight is an avid wakeboarder & snow skier and enjoys traveling with his wife and two children.