C-Suite Network™

David Newman

Book Description

As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer.

But these days, with so many new ways to reach customers and clients — and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?

Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

  • – Avoid blah, blah, blah marketing
  • – Use magnetic marketing strategies that pull (not push) qualified prospects into your world
  • – Get noticed using the power of 3PR
  • – Position yourself as the go-to expert in your field
  • – Become the obvious choice by building your Thought Leadership Platform
  • – Do social media right
  • – Zero in on your customers’ pain/gain factors
  • – Learn to speak prospect language about prospect problems
  • – Generate a steady stream of referrals
  • – Identify and focus on high-payoff marketing activities
  • – Gain clarity, confidence and control so you sell more – more easily and more often
  • – Cultivate and leverage enthusiastic advocates
  • – And more

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

About the Author

David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” David runs a marketing strategy firm dedicated to helping consultants, speakers, and solopreneurs maximize their influence, impact and income. David is a regular blogger for Salesforce.com and for Vistage, the world’s largest CEO peer group organization, and his instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at http://www.doitmarketing.com/|David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” David runs a marketing strategy firm dedicated to helping consultants, speakers, and solopreneurs maximize their influence, impact and income. David is a regular blogger for Salesforce.com and for Vistage, the world’s largest CEO peer group organization, and his instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at http://www.doitmarketing.com/|David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” David runs a marketing strategy firm dedicated to helping consultants, speakers, and solopreneurs maximize their influence, impact and income. David is a regular blogger for Salesforce.com and for Vistage, the world’s largest CEO peer group organization, and his instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at http://www.doitmarketing.com/|David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” David runs a marketing strategy firm dedicated to helping consultants, speakers, and solopreneurs maximize their influence, impact and income. David is a regular blogger for Salesforce.com and for Vistage, the world’s largest CEO peer group organization, and his instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at http://www.doitmarketing.com/|David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” David runs a marketing strategy firm dedicated to helping consultants, speakers, and solopreneurs maximize their influence, impact and income. David is a regular blogger for Salesforce.com and for Vistage, the world’s largest CEO peer group organization, and his instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are available online at http://www.doitmarketing.com/

Recent Books