Visibility Marketing: The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand and Win New Business
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.
Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?
Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed–dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.
In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.
A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.
With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
One of the most in-demand marketing and branding speakers in the world today, David Avrin is known as The Visibility Coach. David Avrin has shared his high-energy and content-rich presentations to enthusiastic audiences across North America and around the world including recent presentations in Singapore, Bangkok, Melbourne, Brisbane, Bangalore, Antwerp, Monte Carlo, London, Buenos Aires and Dubai. In his entertaining and highly-actionable marketing presentations, David Avrin shows business owners and leaders, sales professionals, HR audiences and entrepreneurs how to do a deep-dive to ferret-out, recognize, craft and promote a truly unique and marketable competitive advantage. Always among the highest-rated presenters at every conference, David Avrin will make you a hero for bringing him in to speak at your conference, meeting or event.
A former CEO group leader and marketing firm owner, David’s business and marketing insights have been featured on hundreds of broadcast media outlets and thousands of online and print publications around the world. He is the author of three books including the acclaimed: It’s Not Who You Know, It’s Who Knows YOU! (© Classified Press).