Content Performance Culture
Listed as a No. 1 new public relations book in early 2020 with copies sold in Africa, Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
￼Businesses spend so much on marketing, creative and the likes. They have to drive results. Of course, what the results are is open to a good strategy session. This book shares the latest and how to move content from happening to content performing. ￼￼￼
A lot of companies are producing content and campaigns that happen but don’t perform. Christoph helps you move your marketing and communications from happening to performing by sharing unique stories more efficiently to reach prospects and retain existing customers.
He has run integrated marketing campaigns across many industries, including healthcare, SaaS, information technology, nonprofits and publishing. In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results.
Christoph has worked in B2B and B2C journalism and even launched a new successful news site with Eastern Iowa News in 2009.
Christoph has worked in a variety of verticals and with a mix of businesses – including startups and established companies and his experience spans the full spectrum of digital strategy and implementation – including social media, SEO, UX collaborations, content strategies and production – to drive results.
Today, he’s a global top 14 content marketer, top 40 B2B marketer and top 24 digital marketer. His blog (www.authenticstorytelling.net) has been listed as a valuable resource in the marketing industry.
His third book on content performance cultures was released in January 2020. It was listed as the No. 1 new release in the public relations category on Amazon.