Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.”
Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce. In WE-Commerce, Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy.
We-Commerce is about the idea of identifying and highlighting the one critical thing driving us all forward today- – profiting for the we instead of the me. Our world hit a massive reset button after the 2008 global financial meltdown, and in the aftermath, a whole new world has flourished with levels of transformative innovation that we haven’t seen since the industrial Revolution. My book offers business people everywhere the insight and advice that they need to navigate this entirely new business terrain and realize a new definition of success for the many, not just for the few.
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