The Essential Sales Guide for Entrepreneurs and Business Owners
Beverly D. Flaxington
If you’re an entrepreneur, if you own a business, or if you plan to start one-you’re a salesperson, whether you identify as one or not. That can be a scary idea, particularly if you associate the idea of sales with being pushy or aggressive. But the bottom line is that you or someone on your team must sell effectively, in order to take your business to the next level. Sales permeates every aspect of your business, and happens every time you remind a customer why they should do business with you. It involves strategy, focus, and repeatable tactics for success. The Essential Guide to Selling for Entrepreneurs and Small Business Owners are here to help. Veteran coach and consultant Beverly Flaxington shows you that selling is about meeting needs, developing relationships, and leveraging those relationships to build and grow your business. You’ll learn how to sell in a comfortable, professional manner to both meet and exceed your current goals. “Another fantastic guide for those of us on the unique journey of entrepreneurship. What works for me is the step-by-step process. This allows me to see where I am in the process and what I’m missing. Bev is a great coach in person and in print. If you want to move toward success, this book is a must read!” -Dr. Kimberly Besuden
Beverly D. Flaxington, MBA, The Human Behavior Coach, is the Amazon bestselling author of seven books. She is a regular blogger for PsychologyToday.com and writes the weekly “Ask Bev” column for Advisor Perspectives Magazine, answering questions about human behavior and relationships in the workplace. At Suffolk University, she has taught Entrepreneurship 101, Small Business Management, Dealing with Difficult People, and Organizational Behavior. Bev has many years of successful sales experience, and in working as an executive coach and a business consultant. She has a passion for helping people to unlock their innate ability to achieve higher levels of effectiveness, and is especially passionate about helping small-business owners and entrepreneurs to SELL!