Thought leadership has become a popular phrase and idea, but many times what is called thought leadership is actually quite unremarkable and unexceptional. Enter the new standard: ThoughtFUL Leadership. The thoughtful leader knows how to put the right amount of thought and the right kind of thought into his/her content, and into business and personal relationships. Thoughtful leadership is the new currency, one which, if used correctly, improves morale and retention at every level in the organization, while giving leaders within the business the sense of purpose and fulfilment that comes from sharing one’s best ideas, making an impact and leaving a great legacy.