The speed of innovation and change in B2B marketing has never been greater. And the need for clarity for a blueprint, for a guide to what’s really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion – is what you’ll find in this book. It covers a lot of ground, but quickly. With a comprehensive view of the sales and marketing pipeline, but done in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.