C-Suite Network™

Christine Comaford

Are You Scaring Your People into Mediocrity?

All leaders want to outperform, outsell, and outin­novate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision mak­ing to one question: What will keep me safest?

Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance.

New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again.

Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hun­dreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people.

Now she shares potent yet easy-to-learn neuro­science techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clar­ity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people.

Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more account­able; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want.

Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.

Shari Harley

We all know how it feels when our colleagues talk about us but not to us. It’s frustrating, and it creates tension. When candor is missing in the workplace, employees feel like they’re working in the dark. Leaders don’t know what employees really think; managers are frustrated when outcomes are not what they expect; and employees often don’t know where they stand performance-wise.

Many of us remain passive against broken, indirect communication habits, hoping that things will miraculously improve—but they won’t. Not without skills and effort.

The people you work with can work with you, around you, or against you. How people work with you depends on the relationships you cultivate. Do your colleagues trust you? Can they speak openly with you when projects and tasks go awry?

Take charge of your career by taking charge of your business relationships. Make your work environment less tense and more productive by practicing direct communication. Set relationship expectations, work with people how they like to be worked with, and give and receive regular feedback.

In How to Say Anything to Anyone, you’ll learn how to

  • – Ask for what you want at work
  • – Improve all types of working relationship
  • – Reduce the gossip and drama in your office
  • – Tell people when you’re frustrated in a way that resonates
  • – Take action on your ideas and feelings
  • – Get honest feedback on your performance

Shari Harley shares the real-life stories of people who have struggled to get what they want at work. With her clear and specific roadmap in hand, she enables you to create the career and business relationships you really want—and keep them.