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booktag: social media

Makarand Utpat

The world has quickly moved into the digital sphere. Disrupt or Die is the new mantra. Digital realm is engulfing the mankind in every aspect of our lives. As per John Chambers, former Executive Chairman of Cisco systems, “At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.”

Digital marketing is one such technology that you need to get comfortable with in order to accelerate your success and transform your business into 2x or 5x growth machine.

Digital marketing and social media have become an equal opportunity play. Race, gender, demographics, the so-called social stature of holding the big titles and roles, color of your skin, geography are no barriers any more.

In order to ensure your business success, it is vital that you adapt yourself and your business to the new rules. Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses are trying to improve the ways in which they can reach out their customers through digital marketing across wide range of platforms and variety of channels.

Are you going to be the one that will “survive and thrive”?

Makarand has a ton of experience in both the corporate and entrepreneurship world. Packed with actionable strategies, “How to Kickstart Your Digital Marketing” is a 200+ page filled with tons of information.  This book describes 5-step marketing accelerator plan and teaches you how to promote yourself, create an unstoppable brand, dominate social media, build authority, publish compelling content, get your message heard and generate trust, attract leads and customers, charge more and increase sales without being salesy, even if you’re new social media or are just getting started.

David J.P. Fisher

“If you could cross the late, great, sales coach Zig Ziglar – a master of face-to-face relationship selling and networking – with Gary Vaynerchuk, the digital marketing and social-media pioneer – what you’d get would think and act an awful lot like David J.P. Fisher.”
-Dean Rotbart, Monday Morning Radio

Technology has fundamentally shifted how prospects buy…which means that salespeople have to catch up and change how they sell. You don’t have to surrender your personality and drive to the robot overlords, but it’s critical to leverage all of the tools available. With the right approach, integrating technology into daily sales activities multiplies your ability to engage and provide value.

Learn how to navigate the new Sales Matrix™ and find opportunities by building relationships with a broad cross-section of prospects, clients, and partners. Information has become a commodity and there are new resources that separate the mediocre from the masters: influence and access. The Hyper-Connected world rewards those that can bring together people, insights, and opportunity.

At its core, selling is a human-to-human activity. That won’t change no matter how much technology we add to the mix. Old-school communication tools haven’t gone out of style. Quite the contrary, they’re your most powerful asset. Discover how to become a trusted Sales Sherpa™ for your prospects and integrate yourself into your customer’s buying journey.

David J.P. Fisher (best-selling author of Networking in the 21st Century) shows how the sales professionals that will survive and thrive in the new world can learn to integrate technology into their existing relationships.

Lea Woodford

What is your inner critic telling you? How are your values and standards holding you back? What can you do to get yourself out of a depression that’s dragging you down?

These are the kinds of questions you can expect to be asking yourself to get you looking at new solutions and to propel you toward getting what you want in life.

But it doesn’t stop with questions. Lead…Share…Empower provides often simple wisdoms that result in profound “aha moments,” concrete actions for getting past the things that are holding you back, and practical ways of accessing your innate strengths so you naturally start moving toward what you want.

In addition to concepts like “Develop relationships and you will keep customers for life,” and “When things get rough and it seems like the cards are stacked against me, I reflect on past achievements,” the book supplies a wealth of hard-earned wisdom that can make a new impact when presented through Lea’s lens. The exercises at the end of each chapter help you immediately start integrating new practices and turn on the inner light bulbs that illuminate the path to where you want to go.

The book is refreshingly conversational and free of the self-help psycho-jargon often found in volumes promising to change your life. It is based on tried-and-true techniques the author either discovered or developed to further her career or enhance her personal life.

The bottom line is that many books promise and this one delivers. Of course, your inner critic may not approve.

 

Shawn M. Miller

What others say about you is infinitely more powerful than anything you could say about yourself. This is true for your Brand as well. The struggles of your Brand Marketing will be solved by shifting your efforts from Impressions to Engagement, from Traffic to Trust, and from Recognition to Reputation. You can empower your greatest asset, your own Customers, to uniquely communicate your value to others.

Shawn M. Miller, the CXO of Smync, solves your top Social Marketing struggles with this no-nonsense text delivering the equivalent of an intensive professional training experience on Social Brand Advocacy, the real state of Social Media Marketing today and how to produce measurable ROI from Social. You’ll also learn to tie better Social metrics to core business goals while co-creating a rewarding customer community.

Daniel T. Bloom

In an environment where many organizations think of human capital assets as little more than expense items that impact the bottom line, this book will help human resource (HR) professionals initiate a shift toward a new culture in which management views employees as true partners in achieving organizational success.

The Field Guide to Achieving HR Excellence through Six Sigma provides detailed guidance on how to utilize the Six Sigma methodology and the TLS Continuum to achieve the business model that is required to thrive in today’s business environment. The book demonstrates a clear path to continuous improvement that is based on the practice of spreading quality throughout the organization so that it becomes everyone’s responsibility.

This book is the sequel to Achieving HR Excellence through Six Sigma. In this book, Daniel Bloom provides a road map on how to implement the concepts found in the first book.

The book begins by explaining how to create an HR Center of Excellence and then provides an understanding of the define-measure-analyze-improve-control (DMAIC) process and its implementation for HR. This road map will help you determine where your organization is failing to meet the voice of the customer.

The book presents proven Six Sigma solutions for initiating and sustaining organizational change as well as strategies that allow leadership to make adjustments to processes if your organization falls short of meeting the need of the customer. It includes case studies of organizations that have successfully utilized the Six Sigma methodology to improve workflow and correct HR issues including the actual project documents used to implement the methodology.

A word of caution: If the reason you are looking to improve work flow is to find ways to reduce headcount, then this is not the book for you. Instead, if you are looking for a guide that can help you become a strategic partner, administrative expert, employee champion, and change agent, then fasten your seat belts and begin this worthwhile journey.

Jessica Jackley

In the tradition of Kabul Beauty School and Start Something That Matters comes an inspiring story of social entrepreneurship from the co-founder of Kiva, the first online microlending platform for the working poor. Featuring lessons learned from successful businesses in the world’s poorest countries, Jessica Jackley’s Clay Water Brick will motivate readers to more deeply appreciate the incredible entrepreneurial potential that exists in every human being on this planet—especially themselves.

David Giannetto

It’s easy for today’s leaders to fall into the trap of accepting trendy big-data, social media, and mobile technology initiatives as the norm: “cool” initiatives that generate only superficial results. Seduced by their promise but concerned by their complexity, many leaders allow these initiatives to be implemented in isolation—segregated from what has traditionally driven organizational success and far removed from tangible business results.

Big Social Mobile shows how big data, social media, and mobile technology can be used differently. Integrated into each other and into the enterprise itself, these digital initiatives can deliver tangible value, drive the achievement of strategic objectives and even create competitive advantage. David Giannetto shows business, marketing, and technology leaders how to make the most of these initiatives, dispelling the common beliefs that divide traditional organizational efforts from these new digital efforts, traditional enterprise data from big data, and today’s new social consumer from enterprise functions. The result is a socially aware, information-empowered organization designed to reinforce rather than diffuse its connection to consumers, provide a consistent experience across all channels and influence consumer behavior to its best advantage. Big Social Mobile highlights the importance of defusing fragmentation and connecting what feels very new—the digital revolution and the big, social, mobile initiatives that accompany it—to a more traditional business perspective. Outlining straightforward methods that connect the digital world to the people, process, technology, and information within an organization, Giannetto uses case studies and personal experience to demonstrate how to create a Big Social Mobile enterprise that operates, communicates, and interacts seamlessly across both the physical and digital landscape today’s consumers inhabit.

Big Social Mobile is for today’s leaders interested in harnessing the combined power of big data, social media, and mobile technology within their organization to achieve significant, tangible business results. Giannetto provides eye-opening advice and direction for those who sense that a forward-thinking mindset and an integrated approach are necessary to remain competitive in the new social economy.

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Shelly Palmer

Why You Need Digital Wisdom

The goal of this book is to give you a way to think strategically about how life and work are changing. Now you are a citizen in a connected world, this book gives you tools to become a digital leader, ready to tackle the new and sometimes troubling realities of a life in which all we are, all we do, and everything we own is expressed as ones and zeros – data that must be understood, managed, and safeguarded.

In an all-access, 24/7-connected world, how do we drown out the noise to keep contact and connections meaningful? In a blur of innovation, how do you pursue what matters and ditch the merely passing? What happens if the grid goes down? And why does the sleeper threat of cyber terrorism represent the real apocalypse? Everything from creating an unhackable password to understanding the governance of a digital democracy, Digital Wisdom breaks down the major themes and gives you a map to navigate a connected world.

Randy Gage

Risky Is the New Safe is a different kind of book for a different kind of thinking—a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian.

Disruptive technology, accelerating speed of change and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything! You’ll view challenges—and the corresponding opportunities they provide—in entirely new and exciting ways. You’ll recognize powerful new gateways to creating wealth.

In this mind-bending book you’ll discover:

  • – How mavericks like Steve Jobs, Richard Branson, and Mark Cuban think differently—and what you can learn from them;
  • – The six-month online course that could allow you to earn more than a Ph.D.;
  • – How social media changes branding and marketing forever, and what that means for you;
  • – What happens when holo-suites and virtual-reality sex come about, and how you need to prepare;
  • – The new religion of ideas: How to become an “idea generator” and declare as a free agent; and,
  • – What will cause the Euro, precious metals, and oceanfront real estate to collapse—and how that can make you rich!

 

Peter Shankman

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue’s Dave Needleman, Tony Hsieh of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.