C-Suite Network™

Michael Haynes

Written for SMEs and start-ups, this book covers essential B2B topics including:

  • Understanding what business buyers (i.e. decision-makers) really want
  • How to develop product and service offerings business customers want-and will pay for!
  • How to acquire and retain business customers
  • How to market your offerings
  • How to achieve sustainable long-term growth

Contains practical strategies and actions that can be used right away and applicable in these unprecedented times.

Brian Tait

New Mindset; New Results

Accomplish Greater!

The accomplishments of tomorrow should never be celebrated today.

The time has come to alter your life in a meaningful way. We all desire success. With desire must come intent: Intent to embrace change… Intent to overcome… Intent to achieve our desired success!

New Mindset; New Results contain the guidance necessary to transform your life, to alter your professional and personal life in the quest for betterment! Begin your journey today so that you may aspire to achieve the accomplishments of tomorrow.

How do we make tomorrow’s accomplishments today’s reality?

Life is demanding, often shifting its requirements in the blink of an eye… altering the time constraints previously set… snowballing into feelings of stress and incompetence; thrust into problematic situations without a manual to navigate the complexity of the given circumstance.

How are we to thrive in our environment without the proper tools? A craftsman should never blame his tools. Instead, equip yourself with better tools geared to accomplishing the desired task with renewed efficiency. That is what this book provides. The vital tools to accomplish, to achieve, and to succeed!

How do I start? First things first: purchase this life-altering book. You will not regret it. As a matter of fact, you may look back on this moment years from now as the turning point for your life: the start of a happier and more successful tomorrow.

Remember, in order to initiate your own turning point, you must be able to ask the proper questions. A task that, based on the previous question, needs extensive work. How do I initiate my turning point? Better. It begins with Leadership, providing an example for others through our own behavior, identifying our strengths and shortcomings to inform our decisions. Leadership is a byproduct of exemplary displays in a multitude of areas. Benefit from self-knowledge to separate yourself from others, establishing a pattern of leadership through conviction.

Why a New Mindset?

The ultimate goal is to build a sustainable formula for personal and professional betterment. An equation that unlocks the immense potential of self, harnessing self-drive to overcome various obstacles on our quest to Achieving Goals! Mentality plays a vital role, establishing a positive expression of self to inspire positive outcomes. By altering your mindset, you can attack tasks differently. Perform this mental exercise. The next time you are told to do something make a mental effort to tell yourself you get to accomplish that task, turning it from a chore to a privilege.
Utilizing proven Strategies to expertly navigate the ever-changing landscape of life, establishing personalized high standards to adhere to regardless of the situation… a new set of rules to abide by!
Tangible results are metric by which success is measured. The book provides you with many avenues to your desired result. However, the journey is vital to formulating personal opinions and habits that foster an attitude of success, thereby giving you an entirely new lease on life or a New Mindset.

Daniel Burrus

Discover 25 proven strategies any size organization or individual can use to accelerate innovation and growth with the low risk and high confidence certainty provides.

Technology-driven change is accelerating at an exponential rate, and organizations of all sizes are finding that reacting to problems and digital disruptions, no matter how agile you or your organization are, is no longer good enough. In addition, moving exponentially fast in the wrong direction will only get you into trouble faster!

The Anticipatory Organization, a powerful new book by leading futurist and New York Times bestselling author Daniel Burrus, now gives readers the ability to accelerate innovation and growth by learning how to anticipate disruptive problems and game-changing opportunities before they happen. It’s about developing the anticipatory mindset that will elevate your plans and the way you approach your business, your industry, and your customers to produce transformational results. In a world filled with uncertainty, it provides the confidence needed to make bold moves.

Inspired by the dramatic results organizations obtain from Burrus’ award-winning learning system of the same name, The Anticipatory Organization offers a comprehensive new way to pinpoint and act upon enormous untapped opportunities by identifying the forces that are shaping the future so a company or an individual business leader can plan accordingly.

You’ve heard the expression that the future holds only two certainties—death and taxes. Author Burrus, however, suggests the opposite. In The Anticipatory Organization, he shows his readers that the future is far more certain than we realize, and by learning his Anticipatory Skills such as the ones listed below, they can elevate their relevancy and impact in a world of transformational change:

  • How to elevate planning by distinguishing Hard Trends that will happen, from Soft Trends that might happen;
  • How to anticipate and pre-solve problems before you have them;
  • How to use Hard Trend certainties to accelerate innovation and results;
  • How to take your biggest problem—and skip it;
  • How to turn disruption you thought was outside of your control, into innovations that you, yourself control.

Digital transformation has divided the world into two camps: the disruptor and the disrupted. The Anticipatory Organization gives readers the tools they need to make that choice, rather than waiting for others to make it for them.

Why didn’t a cab driver think of starting Uber, or Marriott think of Airbnb? Why did companies like Sony, Dell, Blackberry, Sears, to name only a few—who all knew how to be agile and execute strategy—rapidly fall behind? And what about small companies, entrepreneurs, and individuals who are blindsided by change and forced to close their doors or lose their jobs?

They all couldn’t react fast enough to the exponential rate of change. None of them knew how to anticipate and profit from change says the author. The ability to anticipate the future is a skill that can be learned. In today’s business landscape, it is the biggest missing competency.

With business and political uncertainty at global all-time highs, it’s imperative to learn to find the opportunity—where others see challenge and disruption. As the rate of change accelerates, uncertainty and disruption also accelerate. The importance of being able to anticipate disruptive problems and new opportunities will become increasingly important.

Says Burrus, “It’s true that you cannot predict everything, but you can accurately predict more than enough to elevate plans, accelerate innovation, and transform results.”

Daniel Burrus has been helping leaders to see and shape the future for over 30 years. The Anticipatory Organization synthesizes his proven strategies, which can be used by leaders and managers within an organization as well as entrepreneurs and individuals alike.

Julie Cottineau

Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School – the premier branding program for entrepreneurs, nonprofits and small businesses. Her TWIST approach applies best practices from across brand sectors and leverages them for innovative and impactful solutions. Prior to starting her own company, Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin company and at Interbrand and Grey global.

While at Interbrand, Julie served as the Executive Director of Consumer Branding as well as the Director of Naming and Verbal Identity. Key name creation and naming architecture brand work includes: American Heart Association, Orbitz, Subaru Tribeca, Stoli Elit, Heinz EZ Squirt ketchup, multiple Virgin brands, and Verizon.

She has been an adjunct professor of marketing at both Cornell and Columbia and often speaks about corporate and personal branding in top business media such as Entrepreneur Magazine and CNN. Her own life has been filled with magical TWISTS which have taken her from New York to Paris, and back again. She now lives in the Hudson Valley with her French husband and two wonderful children.

Sheila Anderson

Sheila A. Anderson is a master at bringing forward the inner and outer expression and connecting it with the experience of an individual to form a remarkable personal brand that lives and breathes like none other. If you are seeking visibility, I.C.U. will guide you to building an intentional, consistent brand with impact. You will become a constant example of your brand word, goals, values, and strengths. I.C.U. helps you cultivate and own what lives in the minds of others after they have interacted with you. You become an experience connecting with a purpose – intentionally and consistently. You will have them at hello.

Sheila designed The I.C.U. Rule™, a process to work with leaders to lean into personal style and authentic brand. Through an analysis phase, leaders focus in on being intentional before encounters occur. After gaining clarity in the analysis phase, the focus moves into executing personal style and image through disciplined consistency. Once leaders look inward and defined who they are and consistently execute authentic style elements into the spaces of their lives, the last phase of I.C.U. is you. The U step is two-fold. First, it represents authenticity. Second, it is about solidifying the brand experience by prioritizing others (you) and relationships, audiences, and communities. These steps result in career advancement, increasing one’s center of influence, and being recognized as a leader.

Nancy Lynn

To be young, polished and professional is not simply wearing the right clothes and saying the right words. Polished encompasses a solid grounding in VISA (Vision, Image, Speaking and Acting) – a framework over a decade in the making and used to help thousands of executives increase their performance and enhance their company’s brand. Put the VISA formula to work on your emerging brand and watch your compensation soar.