Written for SMEs and start-ups, this book covers essential B2B topics including:
Contains practical strategies and actions that can be used right away and applicable in these unprecedented times.
Would you like to grow revenue faster?
Revenue Growth Engine presents a strategy and a model to accelerate growth.
Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth. In today’s economy, companies need to accelerate revenue growth.
Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing.
The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!
In this book you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.
The world has quickly moved into the digital sphere. Disrupt or Die is the new mantra. Digital realm is engulfing the mankind in every aspect of our lives. As per John Chambers, former Executive Chairman of Cisco systems, “At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.”
Digital marketing is one such technology that you need to get comfortable with in order to accelerate your success and transform your business into 2x or 5x growth machine.
Digital marketing and social media have become an equal opportunity play. Race, gender, demographics, the so-called social stature of holding the big titles and roles, color of your skin, geography are no barriers any more.
In order to ensure your business success, it is vital that you adapt yourself and your business to the new rules. Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses are trying to improve the ways in which they can reach out their customers through digital marketing across wide range of platforms and variety of channels.
Are you going to be the one that will “survive and thrive”?
Makarand has a ton of experience in both the corporate and entrepreneurship world. Packed with actionable strategies, “How to Kickstart Your Digital Marketing” is a 200+ page filled with tons of information. This book describes 5-step marketing accelerator plan and teaches you how to promote yourself, create an unstoppable brand, dominate social media, build authority, publish compelling content, get your message heard and generate trust, attract leads and customers, charge more and increase sales without being salesy, even if you’re new social media or are just getting started.
Most startups fail, even the ones with great products.
Even great products need a smart strategy to reach their market. Beyond Product provides the missing link for entrepreneurs and founders to turn their ideas into successful businesses.
Beyond Product shows founders how to take their organization through each stage of growth, overcome common obstacles, and learn from common mistakes. There’s no need to go it alone. This roadmap provides the guidance you need to successfully launch your great idea into the market.
The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.
In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less.
Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won’t find a book filled with a high-dollar approach. Instead, you’ll find a marketing system that’s lean, smart, and brilliantly effective to the core.
Welcome to the guide that will transform you into a Lean CMO.
Sales and marketing teams are told to fill the funnel, increase revenues, and move the needle on market share—then left to their own devices to penetrate their assigned accounts and prospects. It’s a gap in many companies’ go-to-market strategies that is easily filled with “Contact Marketing,” a concept introduced by Stu Heinecke, best-selling author of How to Get a Meeting with Anyone. In the book, Heinecke details twenty categories of Contact Marketing campaign types that have generated response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent. Heinecke, a hall of fame-nominated marketer and one of The Wall Street Journal cartoonists, has used his cartoons for years to break through to presidents, prime ministers, celebrities and countless C-level executives and top decision makers. Others have used pigeons, social media, research, swords, personalized videos, contact letters run as full-page ads in The Wall Street Journal, media exposure and so much more. Thousands have reported great leaps in sales productivity from reading How to Get a Meeting with Anyone. Now it’s your turn to join the movement and expand your scale.
This collection of essays is both timely and timeless. They cut through the clutter of popular jargon and fads in philanthropy to provide a series of thought-provoking and instructive essays of interest to all who do or are contemplating giving money for charitable purposes. Written over time in response to questions which have come from his students, clients, and colleagues in the grant making field, it addresses real issues, respects individual needs and family legacies, and doesn’t shy away from controversial topics. Marker’s experience has taught him that “it may be hard to say ‘no’ graciously, but it is even harder to say ‘yes’ wisely.” Whether you give $25 or $25 million each year, this collection will help any funder be more thoughtful about when, why and how to say ‘yes’ to the abundant requests we all receive.
A new business model for the digital age is the subject of an innovative book titled “Release the Power of Entangled Marketing” by Stan Rapp, co-founder of the RAPP agency and Sebastian Jespersen, CEO of the Global Vertic Agency. Any company of any size does its utmost to create engaging online content. Something more is needed. We must go beyond mere engagement. The problem is that engagement in the here and now – the next click, “like,” retweet or uploaded video – is easily followed by disengagement in a click-obsessed society. Much more is needed to keep the connection between brand and consumer alive, the kind of enduring, mutually beneficial relationship that delivers robust ROI year-in, year out.
Stan and Sebastian share how they came to realize that pairs of particles in the quantum world, famous for never letting go of one another, are a metaphor for the intertwined brand and customer relationship made possible by unrelenting advances in digital
technology. It’s a closeness 95% of companies fail to achieve. This new route to business supremacy is likely to prove as important in today’s business world as the revelations of quantum theory were to physicists in the past century.
Get the proven 3-step process to attract more leads, gain more clients and, most importantly, increase revenue. This book will show you how the proper art of selling, done with care and appreciation–leads to greater personal and business fulfillment.
No matter what area of business you are in, this will enhance your ability to influence results across all facets of your business; sales, negotiation, leadership, and/or joint business ventures. In this book, you will learn:
Do you feel confident you’re a leader with influence? You may be surprised to discover you’re not as influential as you think you are.
Your team is only as strong as your influence, and many leaders today are mistaken about what it means to be influential. An outdated influence paradigm, along with technological devices and distractions, is making it increasingly challenging for leaders to reach those they need to influence in order to be successful. In fact, many leaders are unwillingly and unknowingly sabotaging themselves and their influence.
In her thought-provoking Influence Redefined, Stacey Hanke introduces her powerful Influence Model, a step-by-step method for improving communication and producing the ideal type of influence—one that moves people to action long after an interaction is over. She dispels the most common influence myths and instructs leaders on how to stop sabotaging themselves in order to leave a positive, lasting impression.
Using a results-based definition of influence for individuals and organizations, Hanke successfully shows leaders how they can develop influence as a skill through self-awareness, consistency, a positive reputation, adaptability, and impact.
With insights from dozens of executives and business leaders, as well as practical how-tos and action steps, Influence Redefined will help leaders multiply and expand their influence every day, Monday to Monday®.
Through Stacey Hanke, Inc., the author has provided training on communicating with influence to over 15,000 leaders. She is the author of Yes You Can! and has appeared in the New York Times and SmartMoney. Hanke was recognized as one of the National Speakers Association’s ”Top 6 Under 40.”
