Return on Relationship™ (ROR), simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement.
Both Ted Rubin and Kathryn Rose embody the concept of ROR in their work. Ted has been using the term since early 2009 to build awareness around the belief that the true value of brand and personal marketing is in the relationships created. Kathryn also uses relationship skills every day as a sought-after social media and relationship marketing speaker and trainer and CEO of the Social Buzz Club, the world’s first online marketing collaboration network.
Ted and Kathryn truly “walk the talk” every time they tweet, speak at an event or interact with the social media community. Both are shining examples of how building relationships adds value to the way we do business today.