Practical insights on workplace know-how…proven tactics and hacks for better relationships, communication and effectiveness at work. Being average at your job is over. Not being interdisciplinary can harm your career. To thrive in a rapidly changing world, managers and teams need to continuously improve their workplace know-how: the art of communication and influence, productivity, sales and service, leading people and creating a conscious workplace culture.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
