Are you tired of the endless hype and nonsense being pitched to you by marketing sales people? Ever get frustrated with not knowing the impact, if any, that your marketing efforts are actually having on your business? Did you realize that you CAN have more control over your business destiny than you thought possible? Award winning advertising and marketing veteran Kevin Neff shows you that It can be as simple as replacing all the marketing nonsense you are being told, and sold, with good old fashioned commonsense! If you are a current or future business owner, this is a must read book.