Imagine being able to spot the next big trend, or being able to predict the next big wave of change. Imagine having a code that gives you the power to invent, predict or harness the next big technology. Humanification is going to help you unlock the DNA of innovation itself, so you can apply it to your life, your business and your community.
Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.
And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts – at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.
Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.
In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it’s easy to let a connection or a conversation fall through the cracks. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.
In How to Look People in the Eye Digitally, Ted Rubin re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way. Through anecdotes from his own experiences as a busy, socially connected executive and single dad, plus examples from brands that are getting it right, Ted inspires new ways to build relationships online that truly grow and prosper.
Exponential Influence®:
Designing Digital Habits That Engage Distracted Customers
Everyone knows that repetition forms habits.
But did you know that repetition KILLS Digital Habits?
Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.
Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.
This book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business. You will discover:
The Exponential Influence® Book Series
Exponential Influence™ is a series of fast-reading books that enable visionary executives to rapidly learn about leading-edge neuroscience, motivation, marketing and technology strategies used in the Silicon Valley and beyond. Filled with practical case studies and ideas, the series helps you to apply the latest techniques to increase your business and personal success.
