Prevent the grinding sands of conflict from seizing the gears of business decision-making. A CEO’s Secret Weapon offers 10 results-oriented chapters packed with essential techniques every CEO needs to know. The book begins with the real cause, purpose and reason the enterprise exists. Then it dives into the most troublesome issues confronting the CEO everyday and how to conquer each. Every leader using these methods begins with a huge advantage.
This book is a guide to doing business with heart and being authentic and transparent with employees, vendors, prospects, and clients. Follow the process in this book and you can become the leading expert in your niche and have qualified prospects flocking to you. You can also find yourself working a lot less while enjoying the work you do more and making a significant amount of money. This process works and has turbocharged the businesses of others and can do the same for your business.
Answers for Modern Communicators, A Guide to Effective Business Communication, provides professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. PR and Marketing strategist, Deirdre Breakenridge examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how organizations can utilize, adapt and create impact with the latest modes of communication. The easy to follow question-answer format walks readers through the most pressing, confusing and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships, media and storytelling, the book also includes material on digital and social media channels as well as a chapter on measuring your communication success.
On a career path that one could only call circuitous, Joanne Sonenshine learned that what fulfilled her the most was, in many cases, the opposite of what she had originally planned for her journey. The tragedy that struck America on September 11, 2001 changed how she saw her life and her role in the world. It also changed what she thought she wanted in her career. With new priorities, she made some serious course corrections, and pointed herself toward fulfillment – a more complicated and subjective path, but ultimately more rewarding. Now, with the perspective of hindsight, Sonenshine has condensed her (and others’) experiences into ChangeSeekers, a call to everyone who wants to make a difference and find their path to impact. Her message: always question where you are headed and why. Take risks, explore creativity, find new ways of adding experience and relationships to your life. Question authority. Be curious, be brave, and find your passion.
This is a special book with a special agenda that I reveal in just a moment. But before I do that, let me give you the lay of the land. First of all, this book is all about business. At its core, this book teaches business thinking for business people in all industries. No matter what your field is, try to think broadly when reading this material in order to absorb and apply it to your life in the best possible way. Secondly, the material in this book is generally geared towards advanced (meaning more financially successful) professionals because those are the people with existing momentum who can use this material to propel themselves to the next level—but again, all professionals at any level can highly benefit from the tips and tricks in this book. All are welcome here! This book is made up of 101+ “tricks of the trade”, grouped into sections based on the concepts and principles I have used throughout my career for building businesses. Each of these insights is a piece of business wisdom – some of which I use every day. Some insights help me regularly, while some are strategies that I put to use only when I start a new, substantial endeavor, which does not happen too often. Each insight could be a white paper or even a stand-alone book, but the purpose of this collection is simply to create an awareness of the many principles, best practices, methods, mindsets, and tricks of the trade available to you as you build your own “money-making machine”. My goal is not to take a deep dive into the details of each element because either alone or through collaboration with others, you will figure it out. That is what resourceful people do. Warning: Do not try to implement all of these insights at once. Pick a few and work on them first. Then, over time, add a few more. This is not designed to be quick and easy. You are going to have to work on it to gain mastery. But the effort will be worthwhile.
The emergence of digital technologies has democratized branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.
In Rebranding Branding Darren Taylor, founder of 10-year-old brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist, tell the story of branding from the British East India Company to Brexit, and argue that branding must no longer be viewed as a discretionary budget item, a stepchild to marketing, but as a lighthouse for all business strategy, an always-on beacon to illuminate your organization’s course.
Imbued with humor, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.
This book is about the World’s First Business Management Model that Guarantees achievement of goals: The BITSING methodology.
This scientifically proven methodology demonstrates its success in the daily practice of numerous organizations. This book will explain what Bitsing is, the results it will generate and how it works. And some important questions will be answered: What is the real basis for the successful achievement of goals? How can I be sure that I will always achieve my goals? How do I predict results? As ambitious as it seems – the answers to these questions are all between the covers of this book, explained with the help of many examples, explanatory charts and images.
Everybody is on the lookout for the one methodology that single-handedly helps to achieve their goals, and definitively address issues such as “what needs to done”, “which activities to avoid” and “how can I be sure that my goals always will be reached?”
With this book, you’ll come to understand that – just seven, simple factors underpin the successful achievement of goals. The seven Bitsing principles or, as per the title of this book, ‘The seven laws of guaranteed growth’.
Each law is the subject of a chapter in the book. And each chapter, with its down-to-earth examples, proves that nothing more is needed than common sense to achieve goals. It is possible to score in difficult circumstances; even grow by a factor of three – with minimal effort. It is possible to achieve goals that you previously only dreamed of. After reading the book any disbelief will be transformed into conviction.
The 7 laws in this book guide you through the process of improving your business and personal strategy. With chapters like How to be Unbeatable, Realize Effective Campaigns, and Ensure That You Reach Your Goals, the author explains how this methodology works and how to implement it in your own business and situation. By using examples, illustrations, and insights, this book provides multiple entry points for readers who want to execute the BITSING strategy accordingly.
To the author – the founder of Bitsing – the book is his way of personally introducing you to the Bitsing method. His aim is to inspire and to make you a participant in one of the most spectacular management methods of this time.
The method has indeed helped many hundreds of organizations to achieve breath-taking growth in turnover and profit. In fact, it has achieved a wide range of objectives. The methodology increases efficiency without sacrificing jobs and has even helped to stimulate employment, including recruiting top talent. BITSING has also boosted employee performance, changed stakeholder behavior, and optimized work-life balance. While they spread the word, they are joined by more businesses, institutions, other organizations, and individuals every day.
The ‘Seven Laws of Guaranteed Growth’ is intended for everyone involved in achieving the objectives of a company, institution or other organization and its own personal goals. In multinationals and one-man businesses, global brands, and start-ups. It provides valuable revolutionary insights for CEOs, as well as financial, commercial, marketing and sales and communication directors, managers, consultants, business owners, entrepreneur, startups, and students. This book is for anyone who wants to achieve goals with a guarantee.
As a result of working closely with several universities, the methodology is scientifically validated, in addition to its proven performance. Shell International, Hewlett Packard, and Jamie Oliver’s Fifteen are amongst those that have benefited from this method, by using it to meet targets time and time again. Some have experienced exponential growth and reached the magic level of 300%.
The book is a complete welcome to the World of Bitsing. It prescribes exactly what you have to do, while keeping you from making the mistakes made by others. It provides the answers to all the issues that can confront an organization and yourself. It covers all the factors that determine success. This book offers advice, tools, and direction in what is required in your organization to achieve goals.
After reading this book you’ll regard most popular and established business methods and models as no longer relevant. Bitsing will influence every aspect of your entire organization. All of its ‘Bits & Pieces’. Regardless of how large or small it is.
The book will inspire and coach you. You certainly won’t be reading things you already know. With this book, you will enter previously unknown territory. Inspiring insights will keep you reading – while logical, easy-to-understand models and charts will make you want to apply these insights immediately. And be able to.
It is written in clear, easily understandable language. Without pretention or lengthy, theoretical discourses.
‘The Seven Laws of Guaranteed Growth’ is making the complexity of goal achievement – childishly easy.
My new book is about women who have beaten the odds. Early on, they heard the whispers….the inner-call to leadership. They answered, and continue to answer it, with fierce passion—and the courage, boldness and resilience required to rise to the next level and the next, and the next. They continually polish their talent with a capacity to work really hard, help others succeed, and play the game fair and honest. They never lose sight that their purpose is to be kind, generous, and to dare greatly to make the world a better place. These women are doers and risk takers. They face their fears head-on. When they misstep, they pick themselves up and use the lesson to inform their steps forward. Along the way, they are patient with the ebb and flow of life. Many become devoted wives, partners and mothers while still building careers and influence. They all remain true to their work as leaders in the world, carrying it out with the grace, diplomacy and fortitude it requires. Welcome to the lessons these amazing women teach us
Accelerating Performance is not just another “warm and fuzzy” change management book—it’s a practical, comprehensive, data-driven action plan for picking up the pace and achieving more. Co-written by one of the authors of Beyond Performance, this book draws on a combination of empirical research and decades of experience advising global companies to show you how to reduce time to value by building and changing momentum more quickly than your competitors.
The META framework (short for Mobilize, Execute, and Transform with Agility) offers advice for leading change at four levels: strategy, the organization, teams, and individuals. In addition to step-by-step guidance toward assessment, planning, and implementation, the book offers:
– A diagnostic tool for leaders, teams, and organizations to assess their starting place, and highlight the specific areas needed to improve the ability to accelerate performance.
– A detailed look at the factors proven to create drag—and drive—at each of the four levels: strategy, organizations, teams, and individuals.
– An exploration of the 39 differentiating actions that organizations can combine as dictated by their strategy and context into a winning recipe.
– A closer look at the practices of 23 “superaccelerators,” a global (and perhaps unexpected) mix of companies that have demonstrated a consistent ability to accelerate performance.
A single taste of success is all it takes to spark change, but the hard work of following through requires constant vigilance—and a plan. Learn how to capture that drive, bottle it, and use it to sustain motivation, inspiration, and achievement. Deliver at the highest level, and then turn around and do even better next time. Accelerating Performance gives leaders a step-by-step framework for taking action and transforming their organizations, teams, and even themselves—starting today.
How do you weather the challenges of owning your own business while navigating personal tragedy and raising a child? Step into the pages of the story of Jo Hausman’s perseverance. Follow the struggle from the beginning on how grief, loss, laughter and joy opened the doors to discover strengths, talents and the fulfillment of dreams. Her struggles and triumphs may lead you to find the materials to create your own path to becoming an entrepreneur. Just remember, you are stronger than you give yourself credit for.
