C-Suite Network™

Menu
Search
Close this search box.

booktag: business book

Shawn M. Miller

What others say about you is infinitely more powerful than anything you could say about yourself. This is true for your Brand as well. The struggles of your Brand Marketing will be solved by shifting your efforts from Impressions to Engagement, from Traffic to Trust, and from Recognition to Reputation. You can empower your greatest asset, your own Customers, to uniquely communicate your value to others.

Shawn M. Miller, the CXO of Smync, solves your top Social Marketing struggles with this no-nonsense text delivering the equivalent of an intensive professional training experience on Social Brand Advocacy, the real state of Social Media Marketing today and how to produce measurable ROI from Social. You’ll also learn to tie better Social metrics to core business goals while co-creating a rewarding customer community.

Daymond John

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:

· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair

When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.

Rich Horwath

The #1 cause of business failure is bad strategy and only 23% of executives are strong at strategic thinking. While strategies become obsolete, strategic thinking continues to be rated the most valued skill in leaders today by publications including the Wall Street Journal and Chief Executive Magazine. New York Times bestselling author on strategy Rich Horwath provides leaders with a simple three-step framework to become elite strategic leaders and transform strategy and innovation into competitive advantage.

Billee Howard

Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.”

Mark Sanborn

In You Don’t Need a Title to Be a Leader, Mark Sanborn, the author of the national bestseller The Fred Factor, shows how each of us can be a leader in our daily lives and make a positive difference, whatever our title or position. Through the stories of a number of unsung heroes, Sanborn reveals the keys each one of us can use to improve our organizations and enhance our careers.

Genuine leadership – leadership with a “little l”, as he puts it, is not conferred by a title, or limited to the executive suite. Rather, it is shown through our everyday actions and the way we influence the lives of those around us

Shawn Casemore

This practical guide from an experienced leader in business fuses traditional operational tactics with the popular growing field of employee empowerment. The author’s unique, integrated approach has proven to be the best method for surviving in the toughest of markets—and beating the competition at their own game. More than any other management guide, Operational Empowerment shows forward-thinking leaders how to build a continuous improvement community that works for everyone, transform your culture and drive innovation from within, repeat and sustain peak performance and productivity and tap into the greatest resource you will ever have: your people.

Dr. Jim Bohn

This book cuts through Change Management theory and focuses on the actions executives must take to achieve the ROI of change. Executives ask: “What exactly is my role in leading a change, and where can I best apply my skills and influence to ensure our desired outcome?” This book answers those questions with clear and specific actions executives need to take to ensure successful change.

“Rooted in profound simplicity and clearly based on “ground level” experience. In a business world where the only thing constant is change, this is an easy read loaded with actionable insights and tools that help derisk organizational changes, large and small.”

Agostino Renna, President & CEO, GE Lighting, EMEA

The Architect of Change is more than the passive role of executive sponsor. This book will help you be a better sponsor of change, but it will also guide you so that you know what to expect, and inspect, as you lead your organization through transformation.
Don Kirkey, Ed.D. Director, Leadership Development Lowe’s Companies, Inc.

Endorsed by G.E., Lowe’s, Walgreens, Comfort Systems USA and others.

Jeffrey Hayzlett

Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeffrey Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.