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booktag: branding

Carol J. Kaemmerer

Many first impressions are made on LinkedIn, so every business professional must convey his or her personal brand effectively on this platform. LinkedIn for the Savvy Executive, Second Edition, is an award-winning book that combines strategy and action items to ensure that the reader understands and implements the steps that will turn a mediocre profile into a powerful digital ambassador.

Intended for the busy executive reader, the book is beautifully designed and clearly written for easy readability. The behavioral checklist at the end can be used to help you select the chapters you want to read first, and to verify your completion of the recommended steps to improve your use of LinkedIn. The book outlines the importance of LinkedIn as an essential business tool, shows you how to control the way you present yourself, and how to use LinkedIn as an efficient relationship-building tool. It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your own authentic brand as a leader, while contributing to your company’s brand equity. This book will guide you, the savvy executive, to increase your visibility and influence, attract high-performing talent and power your career.

Betsy Atkins

Betsy Atkins is often asked “How can I get on a board?” So after 20+ years in the boardroom and multiple roles in public and private companies she is ready to share her secrets. In this book, she teaches you how to build your own personal brand as well as how to keep yourself relevant and growing. Betsy covers the best ways to present your skills and credentials in order to get that board interview as well as detailed information on how to prepare for it. Also included is a collection of articles and learnings from Betsy’s experiences as an operator, board member and advisor to some of America’s largest and most notable public companies.

After reading this book, prospective board members will be energized and motivated to cultivate their own personal brand to gain a board seat and be a better board member and CEO

Julie Cottineau

Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School – the premier branding program for entrepreneurs, nonprofits and small businesses. Her TWIST approach applies best practices from across brand sectors and leverages them for innovative and impactful solutions. Prior to starting her own company, Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin company and at Interbrand and Grey global.

While at Interbrand, Julie served as the Executive Director of Consumer Branding as well as the Director of Naming and Verbal Identity. Key name creation and naming architecture brand work includes: American Heart Association, Orbitz, Subaru Tribeca, Stoli Elit, Heinz EZ Squirt ketchup, multiple Virgin brands, and Verizon.

She has been an adjunct professor of marketing at both Cornell and Columbia and often speaks about corporate and personal branding in top business media such as Entrepreneur Magazine and CNN. Her own life has been filled with magical TWISTS which have taken her from New York to Paris, and back again. She now lives in the Hudson Valley with her French husband and two wonderful children.

Sheila Anderson

Sheila A. Anderson is a master at bringing forward the inner and outer expression and connecting it with the experience of an individual to form a remarkable personal brand that lives and breathes like none other. If you are seeking visibility, I.C.U. will guide you to building an intentional, consistent brand with impact. You will become a constant example of your brand word, goals, values, and strengths. I.C.U. helps you cultivate and own what lives in the minds of others after they have interacted with you. You become an experience connecting with a purpose – intentionally and consistently. You will have them at hello.

Sheila designed The I.C.U. Rule™, a process to work with leaders to lean into personal style and authentic brand. Through an analysis phase, leaders focus in on being intentional before encounters occur. After gaining clarity in the analysis phase, the focus moves into executing personal style and image through disciplined consistency. Once leaders look inward and defined who they are and consistently execute authentic style elements into the spaces of their lives, the last phase of I.C.U. is you. The U step is two-fold. First, it represents authenticity. Second, it is about solidifying the brand experience by prioritizing others (you) and relationships, audiences, and communities. These steps result in career advancement, increasing one’s center of influence, and being recognized as a leader.

Tanya Hall

Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?

No matter where you are in the process, “Ideas, Influence, and Income” is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.

Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to

* Get clarity on your message and audience
* Develop your manuscript and choose a publishing option
* Build your author platform and presence through social media, publicity, influencer marketing, and partnerships
* Launch your book with the bang that it deserves:
* Use the content you’ve developed to create new income streams beyond the book

These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times.

A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. “Ideas, Influence, and Income” is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Jasmine Sandler

How to Brand Yourself Online Like a CEO is a personal branding manual , available in ebook form on Amazon and Kindle and in print on Createspace.

This book is the second in a series of Digital Marketing manuals for those business professionals that like the DIY model of building and growing their own Online Brands. This book is a quick, intense read with loads of strong CEO Social Brand examples and worksheets to complete. The elements of the book are highly actionable and provide best practices for creating the Online Personal Brand for anyone serious about their career.

How to Brand Yourself Online Like a CEO, the reader is given a manual on how to build, grow and protect an online brand that is geared towards total career success.

In this book, you will learn:

-How to Identify Your Own Personal Brand
-How to Position Your Personal Brand
-How to Determine Your Brand Messaging
-How to Commit to Your Personal Brand Content
-How to Get Into the CEO Role

There are also specific Branding guidelines for each type of professional.

This Online Branding manual is authored by Jasmine Sandler, Personal Branding Expert. For more information and tips on personal branding, read her related Blog pieces, listen to her related interviews and watch her related videos.

The book is also provided to training audiences of Jasmine Sandler’s Personal Branding Consulting and Online Branding Training Programs.

The book is available in single versions online. Discounts are available on bulk orders.

Shirley A. Weis

In this candid, authentic and inspirational book for women, Shirley Weis reveals her principles for winning the game in business. When you read it, you will learn how to:
— Use “Just Respect” (TM) to build relationships throughout your organization
— Gain the experience that leaders require
— Thrive during challenges and survive failures
— Manage family needs while climbing the corporate ladder
— Earn a spot at the management table, even when it is full of men

Ryan T. Sauers

Would You Buy from You? Many people cannot answer this question or struggle with it only to find that their best response is a “maybe” or “uhhh I guess” or the noncommittal “it depends.” Huh? If You Would Not Buy from You, why would anyone else buy from you? The answer is simple. They will not and would not. This book helps us think in deep ways (EX: understanding your own and another’s worldview or WHY) yet can be read in a few hours. The book blends traditional and modern communication principles and explains how to achieve sales success in a noisy and short attention span world. Our world is constantly connected and overloaded with more information that can be consumed. We are stimulated by multimedia every waking minute. So, what do we do? We buy from people who are like us and who we understand. And from people who can clearly articulate their message in an authentic way with passion. We purchase from those who are creative and we deem as providing real value. We buy from people we TRUST. Our brand (indeed) makes the difference between (success or failure) in our sales and marketing efforts in 2015 and beyond. This book is broken into three main sections (that build on each other) and can be remembered with the acronym “CUB”. C is for Constantly Connected (modern world we live in); U is for an Under the Iceberg Mindset (below the surface level thinking); and B is for your Brand (our DNA that makes us unique). Only YOU can be YOU and this book shows you how to use this to your advantage and consistently add value in all that you sell and market. Thus, you will learn the difference in selling on “price” and selling value. Price is price. Value= Price +Goods/Services + YOU. After reading this book, the question changes to: “Why Would You Not Buy from You?”

Mindy Gibbins-Klein

Thought leadership has become a popular phrase and idea, but many times what is called thought leadership is actually quite unremarkable and unexceptional.  Enter the new standard: ThoughtFUL Leadership.  The thoughtful leader knows how to put the right amount of thought and the right kind of thought into his/her content, and into business and personal relationships.  Thoughtful leadership is the new currency, one which, if used correctly, improves morale and retention at every level in the organization, while giving leaders within the business the sense of purpose and fulfilment that comes from sharing one’s best ideas, making an impact and leaving a great legacy.
 

Maria Ross

The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success.

Small businesses, start-ups, and non-profits enviously watch “the big guys” create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them?

The secret is a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding isn’t about how much money you spend, but on how clearly and consistently you communicate the right message through all you do.

In Branding Basics for Small Business, 2nd Edition, brand strategist, author and speaker, Maria Ross, shares practical tips and real-world case studies of irresistible small business brands, plus insights from global marketing experts on how you can make this happen for your organization. Part One defines what brand really means (and what it does not) and why it matters to your success. Part Two outlines a simple ten-question process with exercises designed to help you build a strong brand strategy of your own. Part Three offers practical action steps to bring that brand strategy to life through design, marketing tactics, social media, content marketing and more so you can:

  • -Generate buzz and loyalty with the right customers, clients, or donors,
  • -Make smarter, more cost-effective marketing decisions,
  • -Stand out from the crowd and grow your business.

This practical and entertaining guide is your answer to building the perfect brand, connecting with loyal fans and growing your business or organization on any budget.