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booktag: book

Gisela Hausmann

In today’s world, we need more than determination to reach our goals; we need naked determination.

Applying this powerful momentum to all facets of life, we can achieve immense success and even greatness. In her life skills book ‘Naked Determination, 41 Stories About Overcoming Fear’ Gisela Hausmann tells forty-one true stories demonstrating how we can overcome the fears which hinder us in taking the leap to achieve our career goals, make money, find the right partner, and so much more.

By telling entertaining stories, Gisela shows that most often overcoming fears is a simple one-step process. Readers will recognize themselves in this book. Gisela makes her point that indeed all of us know the answers to how we can succeed; all it takes is to apply naked determination.

Milo Shapiro

You CAN master the skill of public speaking! Laugh your way through Milo’s clever, tip-loaded “Top 10 Lists”. Conquer any fears as you excel in this important tool for success.

Public speaking coach Milo Shapiro blends core speaking fundamentals, lessons learned from his own years as a professional motivational speaker since 2002, and relevant exercises from the world of improvisation to make his speeches, coaching, and books more fun than the norm.

With chapters like…

  • – Ten Great Ways to Blow It In Your First Ten Seconds
  • – Ten Neat Things To Talk About If You WANT To Alienate Your Audience
  • – Ten Healing Ways to Deal With The FEAR and Reduce the STRESS
  • – Ten Cool Tricks to Ease The Torture of Memorization

…this book is a fun read, but full of valuable ideas for anyone who needs to be in front of groups for speeches, sales, teaching, and more.
Whether you’re a novice speaker or a seasoned one who just wants to up his/her game a little more, Milo’s recommendations will take you to the next level within a read that won’t have you dozing off.

Bob Dailey

Whether you manage a department of three employees, or an international organization with thousands of employees, one thing impacts your success more than anything else: Your Mental Approach It’s all in your head…the rest is detail! The way we approach our life, the attitude we bring every day, and our continuous focus on serving others are the keys to becoming a valued and trusted leader. Realizing that it’s not about you, concentrating solely on creating an environment where others can succeed is all that matters. Your success only happens when you help others and your organization achieve their success. Maybe you’ve never considered your mental approach to being a trusted leader. Perfect. Leadership Starts (and Ends) in Your Head by Bob Dailey will help you find and unleash the right mental approach … that thing that differentiates so-so managers from great leaders. Don’t have a ton of time? That’s okay. You can finish this book in about an hour. But, you’ll want to savor its bite-sized chapters one-at-a-time. This book will help you embrace the mental side of leadership … where true leaders spend most of their time.

David Avrin

Raise your profile and get the attention you deserve — or your business, your brand, or yourself! Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It’s Not Who You Know–It’s Who Knows You!, noted speaker and “visibility expert” David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.

Dave Delaney

Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it!

Daniel Lubetzky

In Do the KIND Thing, author Daniel Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place.

While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products.

Bruce Turkel

Have you ever wondered why almost identical products sell for vastly different sums just because of the name or logo printed on them? Why companies spend millions of dollars on advertising that seldom shows the product they want you to buy? Why some people get higher salaries for doing the exact same job as their lesser-paid peers? Have you ever wondered how you could put the answer to these questions to work for you? Bruce Turkel explains these and other ideas with simple, clear explanations, anecdotes, and illustrations. He explores the design of German car logos, Haitian President Aristede’s speech to the Summit of the Americas and how his son got an A in his fifth grade music class to demonstrate how companies and individuals can build their own brand value.

Turkel practices what he preaches by breaking down a complicated, difficult-to-understand practice into an easy-to-understand guide. His friendly and entertaining delivery and generous information in speaking and writing is what charms his audiences and leaves them feeling richer for being exposed to the experiences Turkel shares. Turkel’s seven simple steps:

  1. 1. All About Them
  2. 2. Hearts Then Minds
  3. 3. Make It Simple
  4. 4. Make It Quick
  5. 5. Make It Yours
  6. 6. All Five Senses
  7. 7. Repeat. Repeat

Provide a universal framework for communicating what you do and making it much more valuable.

Dave Kerpen

The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites!

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Patty Chang Anker

SOME NERVE: Lessons Learned While Becoming Brave (Riverhead), a Books for a Better Life Award finalist which Oprah.com calls “Downright inspiring,” is the story of one woman’s quest to conquer her many fears and to help others do the same. Drawing on interviews with dozens of teachers, coaches, therapists and clergy, Some Nerve from Patty Chang Anker provides practical advice and profound wisdom for pushing past our limitations in order to live a bigger and more joyful life. Fears addressed include failure, success, rejection, change, letting go, public speaking, clutter, water, heights, driving, death, and more. A Psychology Today “Recommended Read” and Parents Magazine “Must Read”

Jeff Slutsky

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally — using nontraditional, highly targeted forms of marketing and advertising.

The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.

With pressures from “big box” retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems.

You’ll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward.

National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization.

In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation’s most savvy and engaging business tacticians.

For more information and a downloadable video, visit www.streetfightermarketing.com.