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booktag: blog

Mari Anne Vanella

42 Rules of Cold Calling Executives (2nd Edition) is an easy to read book that gives concise, easy to implement methods to get results with cold calls. Many sales professionals find that part of their job difficult and unpleasant, yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools to get the best possible results. This book contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past 15 years.
Reading this book will deliver the following benefits:

An understanding of the dynamics of a cold call and how you can manage those to get results.
A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.

If you are in management and looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you.

In it, you will learn and explore:

Easy to implement methods to improve performance
Real life examples of what works
Techniques for immediately making cold calling easier
Ways to deliver consistent results
How to get out of a production slump

Gloria Petersen

Gloria Petersen’s “Seven Steps to Impressive Greetings and Confident Interactions” offers proven strategies to make your next interaction the first step toward one of many successful business relationships. You career depends on confident first impressions, clear communication, a secure grasp of business etiquette and protocol, personal charisma, and social intelligence. So whether you’re simply interested in presenting yourself better in work and social settings or your career depends on it, Gloria will help you create a powerful personal presence. The book’s objectives are to help you develop your communication skills, master confident interactions, and give you the conversational skill sets to guide you through everything from simple interviews to high-profile meetings.

Gloria Petersen

Gloria Petersen’s “Seven Steps to Impressive Greetings and Confident Interactions” offers proven strategies to make your next interaction the first step toward one of many successful business relationships. You career depends on confident first impressions, clear communication, a secure grasp of business etiquette and protocol, personal charisma, and social intelligence. So whether you’re simply interested in presenting yourself better in work and social settings or your career depends on it, Gloria will help you create a powerful personal presence. The book’s objectives are to help you develop your communication skills, master confident interactions, and give you the conversational skill sets to guide you through everything from simple interviews to high-profile meetings.

Amy Florian

“No Longer Awkward” is the definitive guidebook for professionals who want long-term relationships with their clients. Inevitably, those clients face divorce, aging, death, dementia, retirement, terminal illness, and other life changes. Yet professionals are never taught what to do and say to truly support them. And their clients will switch until they find someone who can. Avoid the well-intentioned mistakes most people make. Gain effective skills and protocols to guide clients through these tough times in ways that others can’t because they don’t know how. Find out what to write in condolence cards for different situations, what books to recommend, and what your clients wish you would do and say. Set yourself apart in ways that make a difference. Learn to do the right thing when your clients need it most, and you will also build life-time loyalty and referrals.

Betsy B Muller

Have you wondered if you have enough energy and clarity to get your to-do list completed with skill, quality and ease? Energy Makeover is a book about actively co-creating our own personal evolution by liberal doses of self-effort. It you tend to be a bit lazy and/or passive and lean toward procrastination, this is a book that will inspire you to go beyond your perceived limitations and to reach out and take Betsy’s firm but gentle hand as she coaches you toward your own transformation into wholeness. It is a book filled with hope and inspiration, encouragement and spot-on guidance, a cornucopia of wisdom, a garden of delight, a portable companion that could easily substitute for your daily book of meditation. It is a book filled with heart that will fill your heart in turn. If you have been waiting for an Energy Makeover, it has arrived.

Shirley A. Weis

In this candid, authentic and inspirational book for women, Shirley Weis reveals her principles for winning the game in business. When you read it, you will learn how to:
— Use “Just Respect” (TM) to build relationships throughout your organization
— Gain the experience that leaders require
— Thrive during challenges and survive failures
— Manage family needs while climbing the corporate ladder
— Earn a spot at the management table, even when it is full of men

Jeanne Bliss

A Customer Experience Roadmap to Transform Your Business and Culture

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.

And it will take years off your learning curve.
Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers.

1. Manage and Honor Customers as Assets

2. Align Around Experience

3. Build a Customer Listening Path

4. Proactive Experience Reliability and Innovation

5. One Company Accountability, Leadership & Decision Making

Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.

Mindy Gibbins-Klein

Thought leadership has become a popular phrase and idea, but many times what is called thought leadership is actually quite unremarkable and unexceptional.  Enter the new standard: ThoughtFUL Leadership.  The thoughtful leader knows how to put the right amount of thought and the right kind of thought into his/her content, and into business and personal relationships.  Thoughtful leadership is the new currency, one which, if used correctly, improves morale and retention at every level in the organization, while giving leaders within the business the sense of purpose and fulfilment that comes from sharing one’s best ideas, making an impact and leaving a great legacy.
 

Steven Haines

Every day, thousands of new products and innovations are brought to market.   Amid much fanfare, they struggle for shelf-space, mind-share, and market share.   Most studies on the subject suggest that products fail more often than they should.   CEOs, CMOs, and other C-Suite executives expect more from their product leaders and marketers!

Whatever your business sells, Product Management is one of the most important functions in the firm’s pursuit of profits.   With globalization and fierce competition, the stakes are higher than ever, and the room for error narrower than ever!   Therefore, leaders need a reliable resource for their product managers, brand managers, and category managers so these people know what to do, when, and with whom.  This resource is The Product Manager’s Desk Reference (2nd edition) — the most comprehensive book in the world on the subject of Product Management.   Designed for product managers and the leaders who support them, the book clearly explains how:

  • 1)     To conduct the research that lead to valuable market insights
  • 2)     To create the strategies required to drive innovation
  • 3)     To select and justify which products to build
  • 4)     To plan for their profitable creation and development
  • 5)     To launch them to the right markets at the right time
  • 6)     To manage them like businesses across their life cycles
  • 7)     To gracefully retire them
  • 8)     To align people across the organization so everyone’s moving in the same direction

The Product Manager’s Desk Reference (2nd edition) embodies everything “Product.”  Written by Steven Haines, one of the world’s foremost experts on the topic, it’s a comprehensive, versatile, must-have resource for any business person who works in any company, in any industry, who seeks to successfully innovate, market, and manage products and services.

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