C-Suite Network™

Annette SImmons

Whoever Tells the Best Story Wins!

Tell it to sell it! Help your customers make your story their story. Learn six kinds of stories to tell from four reliable sources of stories.

How to find and tell stories that
• Win trust
• Win curiosity
• Win the sale
• Win the day

New second edition is updated with cool examples of storytelling from other industries and an Appendix on how to run your own storytelling training.