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bookcategory: Technology

Scott Miller

In the ever-evolving world of content creation, social media, videos, TV and radio shows, podcasts, vlogs and blogs, and search engine optimization, new media expert Scott Miller has established himself as an authority on maximizing media usage and exposure. He’s passionate about teaching entrepreneurs how to leverage media to grow their businesses and increase their reach. In this insightful and impactful book, Scott clears the way for business leaders who are confused by the changing media landscape.

You’ll discover how to:

●  Utilize content marketing

●  Grow your audience

●  Understand media trends

●  Identify effective content outlets

●  Implement digital marketing

●  Establish benchmarks

●  Measure content campaign success

Jeremy Boerger

Most IT directors and ITAM (Information Technology Asset Management) team leads learn on the job. ITAM is specialized enough that one cannot pick-up all the nuances without a lot of mistakes and pratfalls. This book, then, will help accelerate the ITAM program, set baselines for proper measures of success, and ensure both business leadership and the ITAM team are speaking the same language. The stakes couldn’t be higher. Worldwide enterprise IT spending estimate is $3.9 trillion USD for 2020, and expected to continue to increase at about 10% per year. However, software publishers estimate they are losing out on an addition $46.3 billion USD yearly revenue due to software piracy and volume license key abuses.

To make up these losses, software companies engage in a policy of auditing their existing customers to ensure software contract compliance. 68% of all US companies can expect to be hit and fined by a software audit in any given 12-month period, with an average fine of $500,000 USD per audit event. Corporate ITAM initiatives keep failing because they are following the wrong methodology. Asset management should be an exercise of epistemology (as opposed to the transactional or accountancy methods most businesses use today). Epistemology is the philosophical study of knowledge: what do you know, and how can you prove it. Pragmatic ITAM will take the reader through a brief review of three Western philosophers: Socrates, Rene Descartes, and Blaise Pascal, and present 7 of their basic tenants on the topic. The next section uses these philosophical tenants to explain the ISO/IECs reasoning in building out their best business standards for corporate ITAM teams. The reader can then better interpret the data lake.

Ben McCarty

Cyberjutsu is a revolutionary approach to information security based on authentic, formerly classified Ninja scrolls. It synthesizes today’s infosec field with the tactics and techniques used by ancient Japanese ninjas – history’s original Advanced Persistent Threat (APT). Written by Ben McCarty, a former NSA developer and the U.S. Army’s first cyber warfare specialist, this essential handbook for cyber defenders draws fascinating parallels between the stealth warriors of feudal Japan and modern cybersecurity concepts, analyzing how real ninjas practiced information assurance, infiltration, and espionage requiring covert access to heavily fortified organizations.

Aimed at infosec experts and non-technical readers alike, the book teaches over a dozen ancient approaches to modern security problems. You’ll see why mapping your network like an adversary can be used to your advantage; you’ll discover the effectiveness of social-engineering techniques used by ninjas to slip into castles; and you’ll engage in “castle” thought exercises that will teach you to think like a true cyber ninja.

Christoph Trappe

Listed as a No. 1 new public relations book in early 2020 with copies sold in Africa, Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.

Businesses spend so much on marketing, creative and the likes. They have to drive results. Of course, what the results are is open to a good strategy session. This book shares the latest and how to move content from happening to content performing. 

Seth Earley

“We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each employee and customer exactly what they need, at the moment they need it. The data and technology to do this are available now,” declares artificial intelligence expert Seth Earley. Nonetheless, AI continues to stumble when it comes to making this a reality. In his new book, THE AI POWERED ENTERPRISE: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable (LifeTree Media/April 28, 2020), Earley provides practical approaches for solving the data management problems that are at the heart of this disconnect, showing how organizations can truly deliver on the promise of AI.

“To create transformative AI solutions, we need a holistic, synergistic, and simultaneously integrated flow of information,” explains Earley, who has helped companies across industries to manage data to enable digital transformations. The problem is that, all too often, this foundational principle is ignored, given short shrift, or deprived of resources.

The answer, Earley says, lies in ontology – a consistent representation of data and data relationships that can inform and power AI technologies. In other words, ontology is “the master knowledge scaffolding of the organization.” Without it, any AI-driven transformation will be slow, costly, and less effective. In language accessible to a non-tech audience, Earley draws on examples from numerous client companies to describe what correct execution of data management looks like. He addresses how to manage this transformation, step-by-step, covering such issues as:

Customer Experience – Customer experience is hard to get right and easy to get wrong. “It’s a question of the proper integration of technology,” writes Earley. He explores the roadblocks that hinder a systematic approach to customer experience and offers a solution: a “high-fidelity journey map” that accounts for how technology represents and enables elements of the customer experience.

Marketing – Good marketing is about presenting the right content at the right time to engage the customer. Today, this means reading the online equivalent of physical body language: “the digital breadcrumbs, cues, and clues that tell us about what our customers need, how we can meet those needs, and how to best present the content most likely to engage the customer at that moment in their journey.” According to Earley, digital marketers must become knowledge enablers, champions of data quality, architects of digital systems, and keepers of the ontology that powers it all.

Ecommerce – ecommerce is where ontology-powered AI can have its biggest impact, says the author. Its success or failure depends on the quality of data. THE AI-POWERED ENTERPRISE addresses how to enhance this quality by improving both customer classification and product taxonomies (categorizations) based on features and relationships.

Sales Process – “AI technologies can improve every part of the sales process by freeing sales staff from routine tasks and making them more efficient,” Earley writes. He discusses effective use of AI-powered chatbots in customer interaction; machine learning to train AI systems to identify sales prospects, and sematic search to recommend the most productive approaches to sales leads.

In addition to these issues, Earley explains how having the right ontology and data structures can enable AI to improve supply chain dynamics and logistics – and can even have powerful impact on strategy and governance issues. Moreover, he outlines the basic principles that should guide leaders who are undertaking digital transformations of their organizations.

“The winners and losers of the next fifteen years will be determined by who best harnesses AI for solving business problems for employees and customers,” Earley contends. Combining a sophisticated explanation of how AI works with a practical approach to applying it to a range of business problems, THE AI-POWERED ENTERPRISE is a must-read for CEOs, CMOs and technology executives – along with anyone who wants to understand the role of AI and how to get a jump on the opportunities it presents.