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bookcategory: Small Business and Entrepreneurship

Jo Hausman

How do you weather the challenges of owning your own business while navigating personal tragedy and raising a child? Step into the pages of the story of Jo Hausman’s perseverance. Follow the struggle from the beginning on how grief, loss, laughter and joy opened the doors to discover strengths, talents and the fulfillment of dreams. Her struggles and triumphs may lead you to find the materials to create your own path to becoming an entrepreneur. Just remember, you are stronger than you give yourself credit for.

Lou Diamond

Making key connections in your life can launch your business, your sales, even your personal life and send them soaring to unforeseen levels.The connections you make can have a domino effect in spawning so many incredible opportunities to achieve your goals and dreams. Yet, many people are unaware how important and powerful connections can be or they don’t know how to get started creating connections. Lou Diamond has taught the art of making great connections all over the world. Let Lou show you how to establish deep, powerful connections that can be essential to success in your career, in your business and even in your personal life. “Master the Art of Connecting” will inspire you to begin now to channel your short term efforts into long-term returns. Lou Diamond’s approach to establishing and maintaining connections is practical, easy to implement and has a history of success.

Steve Rizzo

MOTIVATE THIS! is filled with Rizzo’s unique brand of humor, insightful stories and mind-altering strategies that can elevate your overall degree of motivation, regardless of your circumstances. It’s an indispensable tool for maximizing your personal and professional success and happiness.
One of the biggest challenges we face today in business and in life is staying optimistic and motivated to be at our best for more than just a few days. Well…no need to fear, MOTIVATE THIS! is here! According to Steve Rizzo, if you implement his Common Sense Success Strategies, you will discover Increased Productivity, Greater Enthusiasm and New Levels of Success.

“We go through the course of our lives and allow circumstances, events, situations and people to suck the energy right out of us,” says Rizzo. “With the right strategies, all of us have the ability to bounce back, take control and forge ahead.”

This book is filled with Rizzo’s unique brand of humor, insightful stories and mind-altering strategies that can elevate your overall degree of motivation, regardless of your circumstances. It’s an indispensable tool for maximizing your personal and professional success and happiness.

Lea Woodford

What is your inner critic telling you? How are your values and standards holding you back? What can you do to get yourself out of a depression that’s dragging you down?

These are the kinds of questions you can expect to be asking yourself to get you looking at new solutions and to propel you toward getting what you want in life.

But it doesn’t stop with questions. Lead…Share…Empower provides often simple wisdoms that result in profound “aha moments,” concrete actions for getting past the things that are holding you back, and practical ways of accessing your innate strengths so you naturally start moving toward what you want.

In addition to concepts like “Develop relationships and you will keep customers for life,” and “When things get rough and it seems like the cards are stacked against me, I reflect on past achievements,” the book supplies a wealth of hard-earned wisdom that can make a new impact when presented through Lea’s lens. The exercises at the end of each chapter help you immediately start integrating new practices and turn on the inner light bulbs that illuminate the path to where you want to go.

The book is refreshingly conversational and free of the self-help psycho-jargon often found in volumes promising to change your life. It is based on tried-and-true techniques the author either discovered or developed to further her career or enhance her personal life.

The bottom line is that many books promise and this one delivers. Of course, your inner critic may not approve.

 

Stacey Hanke

Do you feel confident you’re a leader with influence? You may be surprised to discover you’re not as influential as you think you are.

Your team is only as strong as your influence, and many leaders today are mistaken about what it means to be influential. An outdated influence paradigm, along with technological devices and distractions, is making it increasingly challenging for leaders to reach those they need to influence in order to be successful. In fact, many leaders are unwillingly and unknowingly sabotaging themselves and their influence.

In her thought-provoking Influence Redefined, Stacey Hanke introduces her powerful Influence Model, a step-by-step method for improving communication and producing the ideal type of influence—one that moves people to action long after an interaction is over. She dispels the most common influence myths and instructs leaders on how to stop sabotaging themselves in order to leave a positive, lasting impression.

Using a results-based definition of influence for individuals and organizations, Hanke successfully shows leaders how they can develop influence as a skill through self-awareness, consistency, a positive reputation, adaptability, and impact.

With insights from dozens of executives and business leaders, as well as practical how-tos and action steps, Influence Redefined will help leaders multiply and expand their influence every day, Monday to Monday®.
Through Stacey Hanke, Inc., the author has provided training on communicating with influence to over 15,000 leaders. She is the author of Yes You Can! and has appeared in the New York Times and SmartMoney. Hanke was recognized as one of the National Speakers Association’s ”Top 6 Under 40.”

Heather F. Lutze, CSP

Marketing Espionage is essential to understand why your competitors enjoy web success and your own online efforts don’t deliver. Leverage the marketing budgets of your competitors and reverse engineer that data to grow your business FAST and EASY!

-SPY On Yourself to Manage Your Online Brand Reputation
-SPY On Your Prospects to Create Content that Sells & Converts
-SPY on your Competitors to Leverage Their Marketing Efforts to Your Advantage
-Does Your Online Presence Make these Massive Mistakes?

Beautiful design without Internet marketing don’t attract the right visitors or convert them
Egocentric marketing makes the business owner happy, but doesn’t serve or attract prospects
Out-dated digital brochure site doesn’t engage visitors or provide information they need to buy now

Accept this Internet Marketing Mission and Learn How to:
-Leverage multi-million dollar online marketing campaigns to your advantage
-Learn the Competitive Intelligence Tools of the online professionals to reverse engineer a marketing plan that beats the competitors with much higher budgets.

Apply Marketing Espionage, a holistic approach with SEO, blogging and social media to dominate page one of search results
Find and use the right keywords for your ideal prospects and customers
Integrate videos, images and social media to boost and your site’s Findability
Build a new website or fix your current site to get found online and dominate your market

Richard K Lee

This is a “How To Do It” book written by practitioners who have sat in the reader’s chair. Our Goal: Deliver the definitive book on innovation by walking through the 10-Step Value Innovation Process from start to finish using a down to earth, pragmatic approach. By defining how to deliver exceptional value to the most important customer in the value chain, all the time, every time, it enables Blue Ocean Strategy. The end result: sustainable, profitable growth. Throughout the book, case studies and examples are provided for companies the reader can relate to (e.g., ADM, Aplicare, Chevron, Dyson, Procter and Gamble, RE/MAX International, Samsung, Southwest Airlines, Terex Mining, Thermo King, Virgin Group, plus many more). Each of the tools is explained and examples provided. Each chapter ends with a “Next Steps” and “Takeaways” sections. Any organization of any size, whether its for profit or not-for-profit, whether it’s a manufacturing or services based company, a federal, state or local government agency, an association or charitable organization, a university, school or school board, can benefit from Mastering Value Innovation. As long as there’s a customer you can use Value Innovation methodology and tools. The target audiences are: CEO’s, COO’s, VPs, directors, managers and project leaders of publicly traded and privately held companies; deans and professors at universities and business schools; students; officials at the local, State and Federal government level; School board members and school districts; Staffs of not-for-profit organizations and Associations

Dave Fleming

Recycle, up-cycle, reconstruct, repurpose, and transform. Let’s face it. We love it when we see raw materials come together in new ways . . . kind of like chocolate and peanut butter. And not just in our personal lives. Every day, organizations of all types (tribes), look for ways to ingeniously take what they have and transform it into the creative solutions they need (alchemy). When they do this, they overcome challenges and seize opportunities. And the world is better for it. Tribal alchemy is a framework you can use to increase the quality and frequency of your tribe’s transformation quotient. Dave Fleming’s engaging and accessible style will guide your tribe to more mindfully develop the process and practices needed to ingeniously turn what you have into what you need.

Joyce Layman

We’re stuck in an outdated maze of networking. The stacks of collected, untouched business cards threaten to tumble off your desk. The countless networking events have yielded no real connections. The social media stream is endless but seemingly fruitless. You don’t need more of the same. You need an ADVANTAGE. A Connecting Advantage.

With refreshing new views on how not to network, Joyce Layman helps you identify the strategies, tips, and techniques that will work for you to become connected and connecting, including…
• The keys to your personal brand – including how to separate yourself from the pack
• Strategies to put you in the mood – finding networking nirvana vs a tiny version of hell
• When, why and how to break up a business relationship – without damaging your reputation
• Intentionally creating serendipity – it really can be the “right place, right time”

With #connectinghacks to make life easier plus numerous resources from experts including Daniel Pink, Dorie Clark, Bob Burg, William Arruda, Jayson Gaignard, and Adam Grant, Your Connecting Advantage is your secret weapon to building the business relationships you crave.

Harry R. Rozakis

Dodging Bullets, Shooting Back addresses the complex dynamics in today’s business world with the clarity of someone who has lived through its ups and downs. The insight shared in this book will benefit everyone from those about to enter the corporate world to CEOs confronting today’s workplace challenges. The book provides the reader with a means to navigate through today’s corporate battlefields more skillfully and ultimately with better results.