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bookcategory: Branding

Darren Taylor & Mark Schreiber

The emergence of digital technologies has democratized branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.

In Rebranding Branding Darren Taylor, founder of 10-year-old brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist, tell the story of branding from the British East India Company to Brexit, and argue that branding must no longer be viewed as a discretionary budget item, a stepchild to marketing, but as a lighthouse for all business strategy, an always-on beacon to illuminate your organization’s course.

Imbued with humor, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.

http://www.rebrandingbranding.com.au

Jess Todtfeld

Media Secrets:  A Media Training Crash Course …

Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffic & Sales. Strategies for TV, Print, Radio & Internet Media

Simply put… Don’t get left in the dust.  The definition of media is changing, and C-level executives need to be prepared. This book is the most up-to-date content you’ll find on navigating media waters. Today it’s more than just reporters coming up to you.  It’s about broadcasts to shareholders, webinars, people interviewing you with their iPhone at meetings.  Pick up this book and BE Ready.

Colin Shaw

Many organizations are trying to improve their Customer experience as their Customer measures (NPS etc) plateau, but struggle to know what to do. To address these new problems, new thinking is needed. You need to understand the intuitions that drive your Customer’s Behavior at an emotional, subconscious and psychological level.

This new thinking is outlined in this groundbreaking new book, “The Intuitive Customer: 7 imperatives for moving your Customer to the next level, Palgrave MacMillan, October 2016.

Colin Shaw and Professor Hamilton have distilled this wisdom down to Seven Imperatives that an organization must embrace to move their Customer Experience to the next level. With this easy and entertaining read, yours could be next organization to take a massive leap forward. In this ground breaking book you will learn how to move your Customer Experience to the next level by embracing customer’s irrationality, recognizing that people are complex and often what they say and do can be very different. You will also discover the all-important role that memory has in Customer Loyalty.

Shaw & Hamilton provide a series of examples, best practice and practical tools to help you move your CX to the next level. They provide examples of organizations that have embraced this approach and improved their Net Promoter scores by 40 points in 30 months, which has grown their revenues by 10%.

Julie Miles Lewis :: Moving Mountains

Are you ready to move mountains, discover the mountain in you …. or maybe even climb one?

In this leadership adventure of stories, wisdom, thought-provoking exercises and actionable ideas, Julie guides you to discover your Inner Mountain and find your path forward emotionally, spiritually, mentally and physically  in business and in life. Moving Mountains is  an unconventional fusion of personal leadership concepts that are easy to action and  implement. A “must read” on the path to success and excellence.

It takes the strength, courage, wisdom, compassion and energy of the Mountain in You to Move Mountains – this book will show you how.

Matthew J. Paese, Ph.D.

Better leaders, ready now. It’s what successful businesses need to stay viable and what most are unable to achieve. The problem is not the absence of tools, technology, or processes. The problem is a lack of energy.
Growing leaders at the speed of business should be exhilarating, and even scary at times. Some organizations have figured this out, and are showing how more aggressive approaches rally business performance. It doesn’t take slick new technology or a clever tool. It takes boldness.

Leaders Ready Now challenges CEOs and Talent Management leaders to rethink lackluster approaches to accelerating leadership growth and to change the equation so that tools and processes don’t rob energy from the organization but, instead, create it. The authors take a fundamentally different angle and clearly illustrate how to transform your existing succession and development systems and grow the leaders your business needs fast and fully enough to gain the advantage in a complex world.

John David

The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputations.
How to Protect (or Destroy) Your Reputation Online provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results. It will teach you how to:

• Take control of your online voice and build a reputational firewall.
• React and respond to an online attack.
• Understand and manage online reviews.
• Use marketing strategies that will both improve your online reputation and bolster your bottom line.

How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management.

Kathy Taberner & Kirsten Taberner Siggins

As leaders or parents (or both), navigating difficult conversations is part of our job description. How do we keep calm and achieve a productive outcome, all while keeping our relationships intact? The secret is curiosity. It’s the innovation-driving, emotion-calming skill that comes naturally to us as kids, but gets buried by our busy multitasking lifestyles. Good news! We just have to relearn what we already know! In the Power Of Curiosity, mother-daughter executive coaching team Kath Taberner & Kirsten Taberner Siggins give you both the skills and the method you need to stay curious and connected in every conversation. Learn how to be fully present in every conversations, even when distraction abound; the five listening choices you always have available, whether at home, work, or school; specific calming strategies to access when negative emotions run high; a step-by-step process to transform potential conflict into relationship-building opportunities. Imagine approaching even your most challenging conversations with a sense of calm and even excitement, confident you’ll achieve a win-win result and a stronger relationship than before. That is the power of curiosity.

Daymond John

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:

· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair

When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.

Jeff Fromm

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials:

• Value social networking and aren’t shy about sharing opinions
• Refuse to remain passive consumers—they expect to participate in product development and marketing
• Demand authenticity and transparency
• Are highly influential—swaying parents and peers
• Are not all alike—understanding key segments is invaluable
Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.