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bookcategory: Branding

Carol J. Kaemmerer

Many first impressions are made on LinkedIn, so every business professional must convey his or her personal brand effectively on this platform. LinkedIn for the Savvy Executive, Second Edition, is an award-winning book that combines strategy and action items to ensure that the reader understands and implements the steps that will turn a mediocre profile into a powerful digital ambassador.

Intended for the busy executive reader, the book is beautifully designed and clearly written for easy readability. The behavioral checklist at the end can be used to help you select the chapters you want to read first, and to verify your completion of the recommended steps to improve your use of LinkedIn. The book outlines the importance of LinkedIn as an essential business tool, shows you how to control the way you present yourself, and how to use LinkedIn as an efficient relationship-building tool. It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your own authentic brand as a leader, while contributing to your company’s brand equity. This book will guide you, the savvy executive, to increase your visibility and influence, attract high-performing talent and power your career.

Dr. Shellie Hipsky

Dr. Shellie’s Ball Gowns to Yoga Pants helps you start building your authentic brand and successful company!

Dr. Shellie Hipsky’s daughter noted that her mom no longer wore power suits daily for work. As a successful motivational media company’s CEO and the nonprofit leader of The Global Sisterhood, Dr. Shellie helps inspire and empower the women of the world. Her daughter Alyssa stated she was always wearing either, “ball gowns for charity events or running around in yoga pants with her kids making deals on the phone.”

This practical book takes you step by step from vision to startup and beyond as Dr. Shellie describes her rise from tenured professor to becoming an award-winning “Best Business Woman” and “Entrepreneur of the Year” whose company has grown massively in impact and revenue.

If you have ever dreamed of leaving your 9-to-5 or you want to get back into the workforce as a powerful mom and entrepreneur, then listen as Dr. Shellie gives you her proven secrets to success, as well as the stories of other entrepreneurs who started out with a powerful vision and drive.

You will be living your perfect brand in no time. This is not a fairytale… It is your real life. No matter what you choose to wear, get on the path to business success with Dr. Shellie!

Christoph Trappe

Listed as a No. 1 new public relations book in early 2020 with copies sold in Africa, Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.

Businesses spend so much on marketing, creative and the likes. They have to drive results. Of course, what the results are is open to a good strategy session. This book shares the latest and how to move content from happening to content performing. 

Betsy Atkins

Betsy Atkins is often asked “How can I get on a board?” So after 20+ years in the boardroom and multiple roles in public and private companies she is ready to share her secrets. In this book, she teaches you how to build your own personal brand as well as how to keep yourself relevant and growing. Betsy covers the best ways to present your skills and credentials in order to get that board interview as well as detailed information on how to prepare for it. Also included is a collection of articles and learnings from Betsy’s experiences as an operator, board member and advisor to some of America’s largest and most notable public companies.

After reading this book, prospective board members will be energized and motivated to cultivate their own personal brand to gain a board seat and be a better board member and CEO

Allison Shapira

Your voice matters, especially as a leader. Every day, you have an opportunity to use your voice to have a positive impact—at work or in your community. You can inspire and persuade your audience—or you can distract and put them to sleep.

Nervous, rambling, robotic—these presentation styles can ruin a talk on even the most critical topics. And with each weak performance, career prospects dim. To get ahead and make an impact, you need to deliver well-crafted messages with confidence and authenticity. You must sound as capable as you are.

Public speaking is a skill, not a talent. With the right guidance, anyone can be a powerful speaker. Learn to conquer fear, capture attention, motivate action, and take charge of your career with Speak with Impact. Written by an opera singer turned CEO, speaker, and executive communication coach, the book unravels the mysteries of commanding attention in any setting, professional or personal. Whether it’s speaking up at a meeting, presenting to clients, or talking to large groups, the book’s easy-to-use frameworks, examples, and exercises help you

  • Kickstart the creative process
  • Compose a clear and concise message
  • Engage your audience through storytelling and humor
  • Banish filler words and uptalk
  • Strengthen and project your voice
  • Use breathing techniques to overcome stage fright
  • Use effective body language
  • Build your executive presence
  • Deliver presentations with confidence and authenticity

Julie Cottineau

Julie Cottineau is the Author of the Best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands” (Panoma Press, 2016). She is the Founder and CEO of BrandTwist, a branding consultancy, and Brand School – the premier branding program for entrepreneurs, nonprofits and small businesses. Her TWIST approach applies best practices from across brand sectors and leverages them for innovative and impactful solutions. Prior to starting her own company, Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin company and at Interbrand and Grey global.

While at Interbrand, Julie served as the Executive Director of Consumer Branding as well as the Director of Naming and Verbal Identity. Key name creation and naming architecture brand work includes: American Heart Association, Orbitz, Subaru Tribeca, Stoli Elit, Heinz EZ Squirt ketchup, multiple Virgin brands, and Verizon.

She has been an adjunct professor of marketing at both Cornell and Columbia and often speaks about corporate and personal branding in top business media such as Entrepreneur Magazine and CNN. Her own life has been filled with magical TWISTS which have taken her from New York to Paris, and back again. She now lives in the Hudson Valley with her French husband and two wonderful children.

Sheila Anderson

Sheila A. Anderson is a master at bringing forward the inner and outer expression and connecting it with the experience of an individual to form a remarkable personal brand that lives and breathes like none other. If you are seeking visibility, I.C.U. will guide you to building an intentional, consistent brand with impact. You will become a constant example of your brand word, goals, values, and strengths. I.C.U. helps you cultivate and own what lives in the minds of others after they have interacted with you. You become an experience connecting with a purpose – intentionally and consistently. You will have them at hello.

Sheila designed The I.C.U. Rule™, a process to work with leaders to lean into personal style and authentic brand. Through an analysis phase, leaders focus in on being intentional before encounters occur. After gaining clarity in the analysis phase, the focus moves into executing personal style and image through disciplined consistency. Once leaders look inward and defined who they are and consistently execute authentic style elements into the spaces of their lives, the last phase of I.C.U. is you. The U step is two-fold. First, it represents authenticity. Second, it is about solidifying the brand experience by prioritizing others (you) and relationships, audiences, and communities. These steps result in career advancement, increasing one’s center of influence, and being recognized as a leader.

David Avrin

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.

Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?

Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed–dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem.

In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results.

A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals.

With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

Tanya Hall

Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income?

No matter where you are in the process, “Ideas, Influence, and Income” is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content.

Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to

* Get clarity on your message and audience
* Develop your manuscript and choose a publishing option
* Build your author platform and presence through social media, publicity, influencer marketing, and partnerships
* Launch your book with the bang that it deserves:
* Use the content you’ve developed to create new income streams beyond the book

These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times.

A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. “Ideas, Influence, and Income” is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Mareen Thomas Cherian

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish between their brands and consumers. The book embodies a step-by-step methodology for creating a brand with values that are required to generate a cult-like following and knit an eternal sense of belonging. It introduces its readers to the theory of cult brands and also takes them through another exclusive theory known as the Snowball Upshot.

For higher education / executive education students who are pursuing courses in marketing and management studies, this book will provide a distinct and modern perspective on managing brands and help in understanding the concept of cult brands and their worth in contemporary times. This book will be equally beneficial for advertising agencies, brand strategists, academicians and researchers who can t./ake cues from the case studies, brand stories, marketing strategies and history of various cult brands mentioned in the book.

The contents of the book include cult philosophy, managing cult brands through storytelling, role of psychology in cult branding, marketing strategies, growth and future of cult brands. The structure of this book has been developed akin to carving a chef-d’oeuvre with attention to every detail and thoughtful presentation, so that those who dive into it can take a leaf from it.