C-Suite Network™

15. Taylor A. Welch

There are two types of businesses:

Those you own.

And those that own YOU.

Most consultants, trainers, and educators today got into business because they wanted more freedom, more income, and to help more people. What they end up with are usually not “wonderful businesses” but high-maintenance monsters that give them less freedom than they had before they became entrepreneurs.

If you want to know how to create life-changing, world-class income for yourself – without creating the traditional 9-5 “ball & chain” business most entrepreneurs end up with, this book will teach you the strategies & formulas Taylor has deployed across thousands of client businesses. In this book you will learn the secrets to scaling safely, multiplying your income without sacrificing your profits, and hiring great talent to help your business grow without killing YOU in the process.

There’s never been a handbook quite like this one. Whether you’re just starting out or looking to break the 8 (or even 9) figure barriers – there’s something profound and timeless you will learn in this book. It’s filled with stories, models, frameworks & recipes that the modern day consulting or training business must learn to be sustain-able, durable, and enjoyable.

14. Keith J. Cunningham

Here’s the proof: How much money would you have right now if I gave you the ability to unwind any financial decision you have ever made?
It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. The vast majority of dumb tax in both our lives is a direct result of three things:

1. Generalizations (which kill clarity),
2. Obsessing about Oz (instead of the yellow brick road) and
3. Faulty assumptions (ignoring risk).

Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.

It all hinges on Thinking Time.

13. Jocko Willink

Leadership is the most challenging of human endeavors. It is often misunderstood. It can bewilder, mystify, and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops.

IT DOESN’T HAVE TO BE THAT WAY.

There are principles that can be applied and tenets that can be followed. There are skills that can be learned and maneuvers that can be practiced and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business, and in life. Retired U.S. Navy SEAL officer Jocko Willink delivers his powerful and pragmatic leadership methodology, which teaches how to lead any team in any situation to victory. This new expanded edition contains a protocol to develop and hone critical decision-making instincts and make them habitual.

12. Philip Calvert

Embrace the AI Revolution in Financial Advice!

In “How to Move Beyond the Basics,” Philip Calvert, a seasoned expert with over 45 years in the financial advice industry, unpacks the transformative power of AI for financial advisers, IFAs and financial planners. This book goes beyond the hype, providing practical insights into how AI can revolutionise your practice.

Philip dives into how AI is reshaping client expectations, enabling advisers to scale their reach and explore new revenue streams. Whether you are curious, cautious or already excited about AI, this book offers a step-by-step guide to integrating AI into your business while maintaining that personal, human touch that clients value.

  • Discover How AI Can Enhance Personalisation: Use AI to provide tailored advice and educational content, building deeper client relationships.
  • Learn About New Revenue Opportunities: Explore how to monetise your expertise through AI coaching, chargeable online communities, premium newsletters and more.
  • Overcome Common Concerns: Address issues like data security and the fear of losing the human element in your practice.
  • Future-Proof Your Business: Understand where the industry is headed and how to position your practice for long-term success.

With real-world examples, practical tips and a forward-thinking mindset, this book is an essential guide for any adviser looking to move beyond basic AI applications and truly transform their business.

11. Codie Sanchez

Rich people know a secret. In this book, former Wall Street investor Codie Sanchez pulls back the curtain.

Most people look for wealth in all the wrong places. From dropshipping and startups to grinding for promotions, you might believe you have to trade your life to be one of the few who win. But the truly rich know these paths are paved with delusion and false promises.

In Main Street Millionaire, Codie Sanchez teaches you the path the wealthy really walk. Instead of risking it all with little chance of success, she shows you how to acquire cash-flowing businesses that are winning right now.

Sanchez, one of the world’s leading small business experts, reveals the dealmaking framework she’s taught to tens of thousands, and that she’s used to build her own 9-figure holding company. Her secret? She acquires overlooked “Main Street” businesses. We’re talking about the unsexy but reliably profitable industries — like plumbing, construction, cleaning, electrical — that white collar workers have overlooked.
In this book, you’ll see practical strategies and step by step processes to acquire cash flow and freedom. You’ll meet humans just like you who have changed their life through ownership.

You will learn:

  • Why today’s market is ripe for generational wealth creation 
  • How to identify and close amazing business deals, without being wealthy
  • How to 10x your growth after acquiring a small business
  • The 7 businesses you should never buy, and why
  • How to own multiple businesses at once (without losing your mind)

Main Street Millionaire will reshape the way you think about your wealth and ownership forever. However, it’s not for slackers. It’s for those who want meaning and fulfillment while building their community. Codie’s no-BS, out-of-the-box wisdom is the antidote to a complacent life of making other people rich. In summary: Your money, and meaning, is on Main Street.

10. Mike Michalowicz

If you’re like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you’re bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

In Clockwork, Revised & Expanded, entrepreneurship expert Mike Michalowicz improves on his step-by-step method for getting more done by doing less – making it easier than ever to have your business run itself.

The culmination of more than ten years research, with hundreds of new real-life case studies and improved processes drawn—drawn directly from Mike’s hugely successful training program—Clockwork, Revised & Expanded is your recipe for an ultra-efficient business.

Among the many new and improved strategies, you will learn how to:

  • Transfer any task off your plate and trust that your team will get it done right.
  • Elevate your role in your company (and life) with one single word.
  • Pinpoint the critical function your business must master to avoid mediocrity.
  • Leverage the extraordinary power of the 3.2 hour productivity rule.
  • And finally—do what you want, when you want, in your business and your life.

Clockwork Revised & Expanded even includes an entirely new section that details how to improve each team member’s efficiency – both individually and within teams – without leadership involvement.

9. Morgan Housel

Over 6 million copies sold around the world. The original book from Morgan Housel, the New York Times bestselling author of Same As Ever.

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people.

Money – investing, personal finance, and business decisions – is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

8. Joseph Nguyen

In this book, you’ll discover the root cause of all psychological and emotional suffering and how to achieve freedom of mind to effortlessly create the life you’ve always wanted to live.

Although pain is inevitable, suffering is optional.

This book offers a completely new paradigm and understanding of where our human experience comes from, allowing us to end our own suffering and create how we want to feel at any moment.

In This Book, You’ll Discover:

  • The root cause of all psychological and emotional suffering and how to end it
  • How to become unaffected by negative thoughts and feelings
  • How to experience unconditional love, peace, and joy in the present, no matter what our external circumstances look like
  • How to instantly create a new experience of life if you don’t like the one you’re in right now
  • How to break free from a negative thought loop when we inevitably get caught in one
  • How to let go of anxiety, self-doubt, self-sabotage, and any self-destructive habits
  • How to effortlessly create from a state of abundance, flow, and ease
  • How to develop the superpower of being okay with not knowing and uncertainty
  • How to access your intuition and inner wisdom that goes beyond the limitations of thinking

No matter what has happened to you, where you are from, or what you have done, you can still find total peace, unconditional love, complete fulfillment, and an abundance of joy in your life.

No person is an exception to this. Darkness only exists because of the light, which means even in our darkest hour, light must exist.

Within the pages of this book, contains timeless wisdom to empower you with the understanding of our mind’s infinite potential to create any experience of life that we want no matter the external circumstances.

‘Don’t Believe Everything You Think’ is not about rewiring your brain, rewriting your past, positive thinking or anything of the sort.

We cannot solve our problems with the same level of consciousness that created them. Tactics are temporary. An expansion of consciousness is permanent.

This book was written to help you go beyond your thinking and discover the truth of what you already intuitively know deep inside your soul.

7. Mark J. Orr CFP

Get Me to ZERO™ describes 7 synergistic tax strategies to help you legally get your future assets and cash flow off the IRS’s radar screen and pay as little as ZERO income taxes during retirement.

My book explains how implementing these 7 proven tax strategies can offer up to 20%-40% more spendable retirement income than traditional 401(k)s, TSPs, 403(b)s, and IRAs.

Of course, ROTH contributions and conversions are fully discussed. Those are 2 of the 7 strategies. Also described is an amazing little-known, tax-free strategy using OPM (Other People’s Money) to fund a TAX-FREE retirement.

I’ve been a practicing Certified Financial Planner™ (CFP®) for over 20 years, serving clients across the country.
Most of them I’ve never met.

My financial planning practice and this book are centered on these firm beliefs:

1) People should not pay a dime more in taxes than the law requires
2) Nor should they take an ounce more risk than necessary to reach their financial goals.

Judge Learned Hand, a federal district and appellate judge for more than 50 years, is said to have been the most influential judge in the U.S. who never sat on the Supreme Court.

Judge Hand said, “Anyone may arrange his affairs so that his taxes shall be as low as possible; he is not bound to choose that pattern which best pays the treasury. There is not even a patriotic duty to increase one’s taxes.”

“Over and over again, the Courts have said that there is nothing sinister in so arranging affairs to keep taxes as low as possible. Everyone does it, rich and poor alike, for nobody owes any public duty to pay more than the law demands.”

That, in a nutshell, is the legal basis for the Get Me to ZERO™ strategies. Proactively and systematically arranging our financial affairs so that our future income taxes will be as low as possible.

6. Peter Attia MD, Bill Gifford

Wouldn’t you like to live longer? And better? In this operating manual for longevity, Dr. Peter Attia draws on the latest science to deliver innovative nutritional interventions, techniques for optimizing exercise and sleep, and tools for addressing emotional and mental health.

For all its successes, mainstream medicine has failed to make much progress against the diseases of aging that kill most people: heart disease, cancer, Alzheimer’s disease, and type 2 diabetes. Too often, it intervenes with treatments too late to help, prolonging lifespan at the expense of healthspan, or quality of life. Dr. Attia believes we must replace this outdated framework with a personalized, proactive strategy for longevity, one where we take action now, rather than waiting.

This is not “biohacking,” it’s science: a well-founded strategic and tactical approach to extending lifespan while also improving our physical, cognitive, and emotional health. Dr. Attia’s aim is less to tell you what to do and more to help you learn how to think about long-term health, in order to create the best plan for you as an individual. In Outlive, readers will discover:

* Why the cholesterol test at your annual physical doesn’t tell you enough about your actual risk of dying from a heart attack.
* That you may already suffer from an extremely common yet underdiagnosed liver condition that could be a precursor to the chronic diseases of aging.
* Why exercise is the most potent pro-longevity “drug”—and how to begin training for the “Centenarian Decathlon.”
* Why you should forget about diets, and focus instead on nutritional biochemistry, using technology and data to personalize your eating pattern.
* Why striving for physical health and longevity, but ignoring emotional health, could be the ultimate curse of all.

Aging and longevity are far more malleable than we think; our fate is not set in stone. With the right roadmap, you can plot a different path for your life, one that lets you outlive your genes to make each decade better than the one before.