CMO & Co-Founder, FlyFit & Founder, Perks Consulting
Lauren Perkins is a serial entrepreneur, author, speaker, and CMO known for creating high-performing teams and helping companies achieve aggressive growth goals. She applies her signature model of “Think like a Brand. Act like a Startup.™” as an interim CMO with startups and corporate innovators to turn marketing into a growth driver. As the co-founder of FlyFit, the first wellness and fitness studio to bring instructor-lead and interactive workouts to international airports, she is using the model to build the growth engine to scale from day one.
Lauren is an expert at scaling marketing, building communities, and creating brands that drive demand. Her ability to balance stability with agility translates into business operations that are efficient and responsive to changing markets. As the Founder of Perks Consulting, a growth and marketing advisement firm, she applies this unique model with founders to:
+Make better decisions
+Centralize the customer experience
+Build a marketing and growth engine
Lauren is known for bringing her passion, drive, and commitment to every aspect of her personal and professional life. Lauren’s early days as a competitive swimmer taught her that “Attitude is Everything!” This became, and still is, her personal mantra. Her continued passion for fitness informs her performance-driven approach to business and life. Her style for building community, however, was born from the values of her dynamic, loving Italian-American family.