Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing its November lineup featuring in-depth interviews with leading business authors Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide to Effective Business Communications, Stacey Alcorn, author of Reach! Dream, Stretch, Achieve, Influence, Frans de Groot, author of The Seven Laws of Guaranteed Growth: BITSING: The World’s First Business Management Model that Guarantees Success and Sylvie di Giusto, author of The Image of Leadership: How leaders package themselves to stand out for the right reasons.
Deirdre Breakenridge, author of Answers for Modern Communicators: A Guide to Effective Business Communications, delves into how the definition of the modern day communicator has changed. It used to mean that only people who were trained were the communicators, but nowadays; with the changes in media and social media, anyone can be a citizen journalist and act as a communicator. Breakenridge says that communications is at the heart of every business as it helps build relationships with customers. But as more channels or platforms emerge, attention spans across the board are fragmented with the average span being eight seconds for highly digitized individuals. She argues people don’t have to be everywhere, just where your customers need and want you to be in order to be an effective communicator.