C-Suite TV Programming To Be Featured on Amazon, Roku, and Apple TV

NEW YORK, NY–(Marketwired – Jun 21, 2017) – C-Suite TV, a web-based digital on demand business channel, is announcing that their primetime business programming is now accessible through Amazon, Roku and Apple TV. The over-the-top (OTT) network’s programming is available to the public via the Amazon app store site, via Amazon Direct download, Roku Guide, and Apple TV guide, by browsing by category or using the search feature.

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C-Suite Radio Adds New Shows To Its Summer Lineup

C-Suite Radio, the premier source for the world’s leading business podcasts for c-suite leaders, business executives, and entrepreneurs, is announcing six additional business shows to their summer lineup, making C-Suite Radio the first business only podcast network.
C-Suite Radio offers audiences premium content throughout a series of shows, in a variety of business topics — from sales, marketing, social media, leadership and management. As part of the C-Suite Network umbrella, C-Suite Radio looks to provide its audience with the knowledge and understanding needed to succeed in today’s business world.

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“Run Towards the Roar” Comes to C-Suite TV

NEW YORK, NY–(Marketwired – May 9, 2017) – C-Suite TV, a web-based digital on demand business channel, welcomes a new show to their lineup, Run Towards the Roar. The show will be hosted by Jason Forrest, CEO and Chief Culture Officer at FPG (Forrest Performance Group), and will air the first Friday of every other month.

Run Towards the Roar answers the question ‘what does it take to be a successful entrepreneur?’ The show explores the steps needed to take control of your life and make your ideas a reality. Forrest interviews industry leaders who tell their stories about overcoming adversity to achieve a high level of success. Entrepreneurs of all levels have had times of uncertainty and the show aims to tell the stories of the men and women who ran towards the roar, went all in, and lived to tell about it.

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Executive Briefings: Extraordinary Leadership

Dr. Tony Alessandra CEO of Assessments 24×7
April 20, 2017

Dr. Tony Alessandra is two speakers in one… a professor and a performer, or as one client put it – “he delivers college lectures in a comedy store format.”

Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers.

He focuses on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.

Executive Briefings: Creating Market Leadership

Donovan Neale-May, Founder & Executive Director of the CMO Council
March 23rd, 2017

Technology moves quickly, thus understanding marketing trends that make an impact is critical in creating market leadership. This edition of C-Suite Executive Briefings features top thought leader Donovan Neale-May, Founder and Executive Director of the Chief Marketing Officer (CMO) Council, Executive Director of the Business Performance Innovation (BPI) Network, and Co-Founder and Managing Partner of The SABLE Accelerator (South African Business Link to Experts).

Donovan discusses how keeping pace with the latest digital marketing trends is challenging, at most. He shares his thoughts and insider business trends for creating market leadership.

 

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader.

I recently had the opportunity to interview Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council.

What is the role of a Chief Marketing Officer?

When we started the CMO Council back in 2003, the CMO was more of a Chief Branding Officer. The title has evolved dramatically with new requirements on the job, new alignments within the C-suite and a proliferation of the Chief titles.

The CMO today has to be the real architect custodian champion of customer experience, which is driven through a data-centric strategy that has a lot of technology underpinnings to it. But, more importantly, is one that aligns the organization across the multiplicity of disciplines.

What new challenges do today’s CMOs face in relation to leveraging technology to create a great customer experience?

It goes back to the issue of data and the multiplying sources of data. There are thousands of applications across all areas of interaction, operation, and campaign execution. The challenge is determining which ones to deploy, where to deploy them, and then how to take the data that each application generates and unify and integrate it, and pull out actionable insight that can help decision support from a marketing standpoint.

CMOs are overwhelmed with data sprawl. Data tends to reside in different repositories and siloes across different functional areas, which is a problem when you try to deliver an omni-channel experience.

CMOs today have got to forge a strong tie or linkage with the CIO and with IT organizations. Many CIOs are hiring IT professionals and bringing them into the marketing department.

We have heard that big data is the answer to creating a more focused customer experience. Do you think it has

created more problems than it has solved?

Today it is about APRs, and how you can connect into different data streams and data sources to have a seamless view and add value to the front-line information gap, to the back office disconnect gap – to the things that, typically, irritate or bother customers. From an experience standpoint, it has mostly to do with the fact that you have disconnected channels of engagement and touch-points that don’t have real-time, up to the minute, insight into the customer.

The cognitive computing model is going to be transformational because it takes technical complexity away.

What is the future of customer loyalty programs?

Customer loyalty is going to be embedded in the digital wallet, however, most customer loyalty programs do not work that well. If you look at the retail world, there is a lot of data being generated by loyalty rewards programs, however people use them only to get a discount. Therefore, you’re actually cannibalizing your business because it’s not value added, it’s just savings on a purchase.

The question then is, how do you take that insight, the transactional history, and leverage that in a granular way to cross sell, up sell, and get a competitive switch? Many marketing companies track millions of transactions a week from thousands of retail outlets, however it is generally historical purchasing. It is not necessarily going to predict what those customers are likely to buy in the future.

The loyalty rewards programs are good if they are fortified, well supported, implemented effectively, and people don’t have a hustle redeeming… getting value back from signing up to participate.

Come Fly Away with C-Suite TV

March 13, 2017 11:25 ET

C-Suite TV announces partnership with ReachMeTV and the launch of C-Suite Insights at the Airport Revenue News Conference in New Orleans

NEW YORK, NY–(Marketwired – Mar 13, 2017) – C-Suite TV, a web-based, digital on-demand business channel, is announcing their partnership with ReachMeTV, a multi-channel digital TV network, as well as the launch of their new show, C-Suite Insights, at the Airport Revenue News Conference in New Orleans on March 14. C-Suite TV is now the exclusive business-to-business content channel in airports and hotels in the US.

With over 1 billion passengers going through airports in the United States each year, C-Suite Insights will offer in-depth interviews with executives and thought leaders in the concessionaire industry. The show will be accessible via a portable over-the-top (OTT) platform to passengers throughout the top fifty airports in America. C-Suite TV programming can also be seen in over one million hotels across the country, including the Ritz-Carlton, W Hotels, Marriott, Hilton and Wyndham, among others.

Airports make up the largest captive market and passengers spend millions of dollars at concessionaires, which include shops, restaurants, and bars. The airport concession industry is $14 billion in size and the largest market of high net worth people in the world — 1.3 billion people in the U.S. and 3.3 billion people globally. This partnership gives audiences exclusive access to business executives and industry leaders who are running multi-billion dollar concessionaire companies.

“We are excited to be partnering with C-Suite TV and adding their specialty programming to our lineup. We believe this is the perfect opportunity to showcase both our extensive network and their wide array of business programs, giving travelers a chance to catch up on the latest business news — whether at the airport or at their hotels,” said Lynnwood Bibbens, ReachMeTV’s CEO and Co-Founder.

All episodes of C-Suite Insights will air on demand on C-Suite TV.

“I’m thrilled to launch this partnership with ReachMeTV because it gives C-Suite TV programming additional visibility and an audience looking to stay informed about the latest business news,” said Jeffrey Hayzlett, chairman of the C-Suite Network. “As a frequent traveler myself, it is important to me that our audience reaps the benefits and use the platform to gain a competitive advantage.”

For more information, visit www.csuitetv.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About ReachMeTV
ReachMeTV is a multi-channel, digital TV entertainment network and integrated global distribution platform, built from the ground up, to reach modern viewers on the go. Today our network reaches over 100 million viewers. Our fully-integrated distribution platform connects thousands of screens in high-value, high-traffic public places into one dynamic entertainment network, and delivers multiple channels of world class entertainment to every screen on a screen by screen basis.

Executive Briefings: Disruption in Transportation and Delivery

• John Haber, 
Founder & CEO, Spend Management Experts
• March 9th, 2017
• John shares his thoughts on the Transportation and Delivery industries and what things are causing disruption amongst them. John has expertise from serving in executive finance positions for the world’s largest carrier and almost a decade as a supply-chain consultant. In his current role he provides the vision and strategic oversight helping clients save an average of 20% or more in logistics spend.

 

Making Connections, Finding Your “Humor Being,” Achieving Excellence and Being Bad

March 07, 2017 10:00 ET

 

Best Seller TV’s March Programming Features Authors Lou Diamond, Steve Rizzo, Brigham Dickinson and Erika Andersen

NEW YORK, NY–(Marketwired – Mar 7, 2017) – Best Seller TV, one of the top online business shows on C-Suite TV, announces its March lineup featuring in-depth interviews with leading business authors Lou Diamond, author of Master the Art of Connecting, Steve Rizzo, author of Motivate This!: How to Start Each Day with an Unstoppable Attitude to Succeed, Regardless of Your Circumstances, Brigham Dickinson, author of Pattern for Excellence: Engage Your Team to WOW More Customers, and Erika Andersen, author of Be Bad First: Get Good at Things Fast to Stay Ready for the Future.

 

Lou Diamond, author of Master the Art of Connecting, talks about the difference between networking and connecting. He defines a network as the people you know, your contacts; whereas connecting means your main focus is working with someone you intend to have a longer, more meaningful relationship with. Increasing your network, he adds, means meeting more people, but everyone should strive to make more meaningful connections instead. Diamond, who has always had a talent of connecting with people, left a lucrative Wall Street career to become a business coach in order to help c-suite executives and companies understand what they want to do, where they want to take their business, and how to achieve that. He also cautions that in order to make a connection, people have to put the work in and adds, “If you really help people understand the power of connecting, you’re changing the world.”

 

Steve Rizzo, author of Motivate This!: How to Start Each Day with an Unstoppable Attitude to Succeed, Regardless of Your Circumstances, talks about how it’s easy to be motivated when things are going your way, but it’s when it’s difficult that people need to find the strength to get motivated. Rizzo, a former stand-up comedian for more than twenty years, wrote the book to encourage people from all walks of life to find their “humor being,” make conscious choices to enjoy themselves, find laughter, and use the power of thoughts to connect to a higher part of yourself. Rizzo says, “You have to become aware. Can’t fix something you don’t know is wrong.”

 

Brigham Dickinson, author of Pattern for Excellence: Engage Your Team to WOW More Customers, talks about what the ‘pattern of excellence’ is all about: being the best, taking your job seriously and showing people how to provide a great service to someone else. Dickinson recalls that writing the book came as “an accident,” after losing his marketing software business in the downturn economy of 2008. He became a student of the industry and began keeping a journal about all the things he learned, gathering enough valuable insight to write a book applicable to anyone who wants to be a perfectionist. The goal, Dickinson says, is to “take every moment you have and go above and beyond” in order to find fulfillment in your work while serving others.

 

Erika Andersen is the author of Be Bad First: Get Good at Things Fast to Stay Ready for the Future and talks about the key skill everyone should acquire: learn things quickly. She says, “In order to succeed at something, you’ll be bad at it first.” Andersen argues that people are normally bad at learning new things, because learning new skills requires them to put themselves in a vulnerable position. She states the way to overcome this is by saying, ‘I’m going to be bad at this, I’m new at this,’ and give yourself some leeway because no one is perfect at a skill they haven’t mastered. In regards to the c-suite, Andersen says that leaders need to “set the tone” — if leaders do something that’s outside their comfort zone, the employees will follow their lead and feel emboldened to step out of their comfort zone.

 

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“This month, we have a wide range of authors for every palate, including a former stand-up comedian,” Hayzlett said. “These authors provide a very high level of expertise and varied life experiences that, I hope, will inspire our audience to take their skills to the next level and exceed every expectation.”

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

Thirstie to Bring Lifestyle Content to the C-Suite Network

February 28, 2017 09:00 ET

NEW YORK, NY–(Marketwired – Feb 28, 2017) – The C-Suite Network announced today a new content sharing partnership with the on-demand alcohol delivery service, Thirstie.

C-Suite Network, the world’s most trusted network of C-Suite leaders, hosts a variety of partners who share relevant content with its members. The Thirstie partnership is significant as it marks the network’s expansion into executive lifestyle content. Thirstie and C-Suite Network will join forces to share a series of recipes, entertainment ideas, and relevant beverage industry news on the C-Suite Network’s membership platform.

Thirstie’s editorial platform combines timely and relevant content with on-demand and direct mail delivery. The company’s editorial team, which includes a vast network of industry experts, creates compelling yet accessible content targeting millennial consumers interested in discovery and trial.

 

“We’re excited to be partnering with the C-Suite Network to offer its members access to some of the finest products in the world. As a lifestyle brand and trusted advisor, Thirstie will offer not only delivery, but guidance to members as they explore the world of spirits,” said co-founder and head of product, Maxim Razmakhin.

 

Thirstie’s standard delivery services will also be available to C-Suite Network members. Thirstie partners with more than 150 local retailers to deliver wine, beer and spirits to consumers.

The C-Suite Network seeks sponsors and partners that provide added value to their community of C-level executives. Each one has been carefully vetted to ensure they provide executive quality services and exceptional value to members.

 

“At the C-Suite Network, we want to bring together the best in-class across the board, and Thirstie allows us to do this a new way as one of our first executive lifestyle partners,” said CEO Thomas White. Adding, “As they say, C-Suite Network members can now toast to a finer drinking experience.”

 


About C-Suite Network
C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above.

C-Suite Network brings leaders together through a private online community for executives. C-Suite Network also offers invitation-only conferences held three times per year, custom-tailored content on the C-Suite Network blog, C-Suite TV, C-Suite Radio, C-Suite Book Club, and educational programs from C-Suite Academy. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

 

About Thirstie
Thirstie is a technology company and e-commerce platform for the retail alcohol industry. By partnering with hundreds of licensed retail partners, we deliver products directly to consumers across 10 markets in less than 2 hours and ship alcohol products to consumers in most locations in the US and Canada. Our white label solution, Thirstie Inside, enables liquor brands to sell directly to consumers for the first time. This enterprise solution not only enables e-commerce for brands, but provides visibility and transparency into data, consumer insights, analytics, and ROI. Learn more at thirstie.com.

Executive Briefings: Part 2 – Navigating the New Presidential Administration

• Jay Townsend, 
Political Consultant for The Townsend Group
• February 16th, 2017
• In this latter discussion of a two-part series, we will take an even deeper dive into how the Trump Administration and Republican Congress will impact business. Throughout Trump’s presidential term, many things will affect how we do business both inside and outside of US borders