C-Suite Network Announces the Acquisition of the Hero Club

The most trusted network for business leaders bolsters its organization with the addition of Hero Partners’ highly regarded CEO community

NEW YORK, NY–(Marketwired – Nov 7, 2016) –  The C-Suite Network, the world’s most trusted network of C-Suite leaders, announced today the acquisition of Hero Partners’ Hero Club. The addition of the Hero Club, a private invite only club to educate and connect CEOs, furthers the mission of the C-Suite Network to support the advancement of business leaders within its community with resources and insights to achieve success and develop next-generation business strategies.

 

The C-Suite Network has been at the forefront of connecting and educating leaders in their community of esteemed executives. The agreement enables members of the Hero Club to have access to more business services, an extensive C-Suite Network of top level peers and conferences hosted by the C-Suite Network. As an organization highly regarded for empowering CEOs and entrepreneurs with the resources and experiences to build a company, the Hero Club joins C-Suite Network with influential leaders to share business insights and engage with executives within the rising community.

“The legacy of success the Hero Club has already experienced will be a catalyst for more growth and outreach to create an even bigger entrepreneurial community of CEOs,” said Jeffrey Hayzlett, chairman of C-Suite Network.

“The addition of the Hero Club enables us to expand our network worldwide with successful, heroic CEOs and entrepreneurs. The Hero Club embodies the C-Suite Network values with the importance of developing resources and establishing meaningful connections with the top C-Suite executives to invoke forward thinking dialogue and winning strategies for business success.”

 

The engagement rate has been rising within the C-Suite Network and Hero Club community as participation continues to thrive at well-respected conferences, summits and retreats hosted by each organization. The select CEOs and founders from companies with the brightest potential, which make up the Hero Club, will now have their experiences broadened with access to new events, an extensive executive and capital rich network as a result of the acquisition.

“Our priority is to our elite Hero Club CEO members and we see tremendous alignment in the culture and mission of C-Suite Networks and Hero Club. Hero Club’s exclusive access to private resort properties and prestigious events will add further value to the C-Suite offering. We look to a mutually beneficial partnership for both Hero Club and C-Suite Network member executives,” says Justin Hyde, co-founder and CEO of Hero Club.

“Having C-Suite Networks as a partner enables us to continue to educate members with insights to elevate their business to the next level and provide the ability to converse with premier C-Suite executives at a greater scale.”

 

Terms of the agreement were not disclosed.

For more information about the C-Suite Network, please visit www.c-suitenetwork.com.

 


About C-Suite Network
C-Suite Network is the world’s most powerful network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above.

C-Suite Network brings leaders together through C-Suite Collective, a private online community for executives. C-Suite Network also offers invitation-only conferences held three times per year, custom-tailored content on the C-Suite Network blog, C-Suite TV, C-Suite Radio, C-Suite Book Club, and educational programs from C-Suite Academy. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

About Hero Club
The Hero Club strives to empower CEOs with the right resources, relationships, education, and experiences through our proven business models and strategy. The Hero Club knows this is the best way to influence and transform individuals, communities, and nations by promoting and supporting the spirit of entrepreneurism. Learn more at www.heroceoclub.com.

The State of Today’s Media Landscape – C-Suite TV Discusses

The State of Today’s Media Landscape, the 2016 Election and The Effects of Brexit; C-Suite TV’s Executive Perspectives October programming talks about the changes in today’s media landscape and Ireland as one of the most business friendly economies.

NEW YORK, NY–(Marketwired – Oct 25, 2016) – Executive Perspectives, one of the top online business shows on C-Suite TV, has announced its October programming. Executive Perspectives will feature one-on-one interviews with Nancy Gibbs, Editor-in-Chief, TIME and Barbara Jones, Consul General of Ireland in New York.

Nancy Gibbs, Editor-in-Chief of TIME, talked about a number of issues surrounding the media today — among them, the importance of constantly having to evolve, producing premium content, the state of the 2016 election cycle, and the public distrust of institutions, including the media.

TIME was founded in 1923 by Henry Luce, a visionary and media and digital disruptor on his own right. Since then, the magazine has gone through several transformations, including going from an American institution to a global one and from print to digital. Their steady approach to creativity and storytelling have been stalwarts in the publishing industry and this is reflected in how they reach their audience, the quality of the content they provide and their investment in the next generation of journalists. Gibbs says this is an “expensive investment, but we believe in it.”

She also addressed the current public distrust of the media that has risen during this highly charged political climate. Gibbs believes many journalists enter the profession with a certain level of idealism, one that makes them shine a light into dark corners and expose corruption and injustice, but the level of distrust remains. She believes part of that distrust in institutions like the media, churches, and financial entities are a direct result of people becoming disappointed when democracy doesn’t work for them or fails to make their lives better.

Regardless of all the changes taking place, TIME plans to continue evolving and investing in the next generation of journalists in order to remain on the cutting edge.

Barbara Jones, Consul General of Ireland in New York, talked about the relationship between the United States and Ireland, the impact of Brexit on the Irish people and what the recent ruling against Apple in regards to taxation means for future business investments.

According to Forbes, Ireland is one of the most business friendly environments in Europe. That, along with access to the European market, a corporate tax rate of 12.5% that they control and a strong ROI, makes Ireland a prime target for those looking to conduct business overseas. Jones describes the U.S./Ireland transatlantic and economic relationship as “the most integrated and globalized relationship” both countries currently have, being matched job for job, pound for pound, and dollar for dollar.

Jones also talked about the impact Brexit might have on the only remaining English-speaking country in Europe. She expressed great confidence in the financial services industry being fully prepared to handle any surge in business, despite competition from Brussels, Amsterdam, Frankfurt, and Paris. On the negative side, a Brexit could increase the risk for tariffs and borders, since Northern Island is part of the United Kingdom.

She also addressed the recent ruling that ordered Apple to pay billions in taxes, calling the European Union Commission’s decision “inherently flawed.” She quickly pointed out that Ireland develops their own tax code and Parliament voted on it, and that perhaps a different forum, such as the OECD (Organisation for Economic Co-operation and Development), might be better equipped to handle any future taxation issues.

All episodes of Executive Perspectives are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business executives a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“I was able to interview these two women who offered great insight on a number of very topical issues, such as the state of the media, the high level of public distrust of institutions and the impact of Brexit on the global economy,” Hayzlett said. “Nancy Gibbs and Barbara Jones offer a unique understanding on issues that directly, and indirectly, affect a large portion of industries. I think our audience will benefit greatly from this month’s programming.”

For more information on TV episodes, visit www.csuitetv.com.

 


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

Marketing Espionage: Spy to Dominate Online

By Heather Lutze, CSP,  Master Trainer, Findability University, CEO, Findability Consulting & Speaking

 

Shoe phones, cones of silence, British sports cars, and intelligence gathering is not just for James Bond and Mr. Gadget. Let’s put on our trench coats, grab our briefcases and start to SPY. This mission is yours if you choose to accept it.

 

As speakers, we are pulled in a thousand different directions to market ourselves and build a brand. However, when meeting planners and potential clients search for us, they may not necessarily know us by name. Instead, they seek a desired outcome for their event. With a sea of speakers and so many variables, meeting planners turn to Google for answers. Our greatest marketing challenge is to know intimately what the client needs, what keyword phrases are important to THEM and also how we see ourselves.

 

What is Findability?

 

After working with many speakers for years, I can tell you that “speaker” keywords like “keynote speaker”, “business speaker” and other variations are just the tip of iceberg for the clients use for their searches. We often create websites, blogs and social content based on how we see ourselves and not what problem the client needs resolved. They are turning to a robot for solutions. We need to appeal to the robot AND the human to be truly findable. I call this “Findability” or industry experts call it SEO (Search Engine Optimization).

 

I want to challenge you to think differently. Let us take a proactive approach to marketing and see if we can figure out what is inside the mind of your IDEAL online searcher. We often guess at what might work for online exposure and guessing is expensive! The ONLY way to STOP guessing and to know for sure what your customers are doing is to SPY on them. Don’t worry, all the tools and tricks I will show you are ethical, legal and everyday practice for Internet Marketers. These tools have been my secret Spying Tool Kit to outsmart the competition online and win new business. I am thrilled to share with you the best Findability tools anyone can use…no geek knowledge required.

 

 

OK, let’s get to work. Fill out this form below so you can implement the recommendations as you read this article.

 

 

SPY ON YOURSELF: GRADING TOOLS

Spy On Your Own Website to Establish a Baseline.

 

Your Website: ____________________________

 

MARKETINGGRADER.COM: This tool will give you a WIDE perspective of your current website and a quick assessment of the key attributes search engines expect of an authority web presence. Remember that search engines covet their search results. They only want to put the best of the best under keyword searches based on blogging, social engagement, lead generation and other key factors. NOW RUN YOUR SCORE. Once you write your score down, scroll down the page for detailed recommendations on how to improve your score.

 

 

YOUR SCORE: ___________________

 

WOORANK.COM: This is my biggest secret weapon. This site is a real “nerd” moment as it provides a free 15-page SEO report on all the improvements you can make on your site for better Findability. Run this report, save it as a PDF and give it to the webmaster in your life. Walk through the report and see how much of the “red” you can eliminate from the report. If you manage your site yourself, review the document and make the suggested changes.

 

 

YOUR SCORE: ___________________

 

 

EXTRA CREDIT: Check out WORDLE.NET OR TAGUL.COM. This word cloud tool is nothing special – there are a million of them online. However, if you use it correctly, you can tell how search engines interpret your site and what keyword phrase is most relevant. Copy and paste ALL your homepage content into wordle.net and run the tool.

 

 

The BIGGEST word on the word cloud is the MOST REPEATED keyword on the page. Search engines want to rank the pages that are most relevant by keyword phrase. Circle the biggest keyword on the page, the second biggest and so forth. Now you can see how search engines interpret what your homepage is about. If the biggest word on the page is your name, you may want to consider other phrases (besides your name) for which your homepage should rank. Or you can do this on a competitor’s site too.

 

 

SPY ON YOUR COMPETITORS: WHAT ARE THEY UP TO?

 

 

COMPETITOR #1: WWW.____________________________.COM

COMPETITOR #2: WWW.____________________________.COM

 

 

SEMRush.com: This is a great tool to see exactly what keywords you currently rank under in search engines, as well as your how your competitors rank. Go ahead and run a report for your website. You will get a treasure trove of data on yourself including keyword positions on a search result page, searches per month and any trending for that phrase. Warning: This tool will let you run a single report before asking for your credit card. You can get around this by using different browsers to run more than one report. You are going to love this tool since it offers tons of great insights in a format that’s easy to understand.

 

 

ISpionage.com: This tool is free and you can run as many reports as you like. I have used it for years to perform competitive analyses. Type a competitor domain name into the tool to discover what keywords they rank for and exactly what they are doing to achieve this rank. This is like reverse engineering what your competition is doing and you can glean a strategy that is either aligned with them or different. Remember, just because you think they are competitors offline, does not mean they are a competitor online under a particular keyword phrase. We want to become findable to meeting planners that DO NOT know us but should.  EXTRA CREDIT: Check out KeywordSpy.com. which is another great intelligence tool.

 

 

SPY ON YOUR CUSTOMERS: TAP THE PSYCHE OF THE SEARCHER

 

 

ADWORDS KEYWORD PLANNER: Some of you may know this tool if you run a paid search campaign (PPC). If not, this is the best tool by far to get keyword ideas. Visit Adwords.Google.com, setup an account, and use the keyword planner. Even though you have to enter a credit card number, there is no fee for opening the account and you do NOT have to start a campaign. Just use and abuse the keyword planner to discover your ideal keywords.

 

 

Remember, you want keyword phrases that are 2 – 3 keywords long such as. “Social Media Expert”, “Business Keynote Speaker” or “Leadership Team Training”, etc. Try to be as specific as possible. Create a list of all the keyword phrases you would like to rank for in search engines. Consider creating content based on these keywords for blogs, social media, or web pages. This tool gives you monthly search volume for each keyword phrase. Pick keywords that have over 250 searches per month to gage if writing content based on the phrase is worth your time.

 

 

SPYFU.COM: This is a great intelligence gathering device. They have a number of valuable tools such as the Kombat tool to “fight” with your competitor (your domain verses their domain), and it breaks down the websites piece by piece. They also have a keyword tool called SmartSearch. Here you will get search engine data from Google, Yahoo and Bing search engines. Play around and run some reports to get helpful keyword ideas, as well as understand why that pesky competitor ranks for a particular keyword phrase and you do not. They have so many great offerings, it’s worth setting up a free 30-day trial.

 

 

Have fun playing with these tools. Rip this page out and keep it handy for the next time you see a competitor ranking under a sought-after keyword phrase. Use this Spying Tool Kit to dive into what they are doing, discover what keywords they are using and how you can compete with them in search results. This message will self destruct in 10 seconds.

 

 


ABOUT THE AUTHOR

Heather Lutze, CSP is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes and Findability University workshops are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Her new book Marketing Espionage: How to Ethically Spy on your Competitors and Customers to Dominate Online is due out Fall of 2014. You can visit heather at findability.com.

Restoration and Growth Through Branded Community

by Shawn M. Miller

 

What if you could ignite a reboot and repair in your culture? Today, consumer culture is overwhelmed and divided by a distrust in companies. This results in companies believing they need to coerce and convince customers, making marketing expensive and ineffective. Let’s discuss the restoration and growth of brands through the branded community.

 

The cycle continues within each business.

• Employees don’t trust employers.
• Employers believe they have to control and cajole employees. And so, talent is hard to find and good employees are hard to retain.
• Supply chains are hammered with heavy handed tactics and laden with controls to combat lack of trust.
• Stakeholders struggle to get paid and manage combative companies.
Result = rising costs, stress, and negative company cultures

 

The overall result is a pervasive business climate of Us vs. Them. “Combat” with customers, employees, vendors, and stakeholders. This is unhealthy, unpleasant and unsustainable for the business and everyone dependent on the business. We all feel this, we all see it, and we’re all upset about it. But what can we do? While ethics and corporate governance are valuable there is another way to change this combative mindset through a tactical shift away from Us vs. Them, to a We Culture of community organized around a shared passion for your market.

 

For quickest impact, I’ll begin with marketing and your relationship to your greatest asset, your customers. By community, I don’t mean everyone following you on social media. My definition of a community is when the participants are empowered with ownership and engaged in real action for mutual benefit. There can be no command and control from a central source at your company. The community is also not strictly limited to the specific scope of your company but is passionate about the context in which you operate. Attempts to control will cause failure or limited success.

 

Don’t think On/Off Switch, think Volume Knob

Your job is to turn up to 11 the natural passion of your customers, employees, and stakeholders. You will need to champion this culture shift internally. This is not light-weight work, but it’s possible, and you can do it! In order to build this community you’ll need a brand advocacy strategy. Here are some benefits of building a strong advocate community.

 

The New Face of Your Brand

Your brand community will be organized around shared passion and you’ll ensure a positive culture for restoration through content co-creation vs. combat. What will your community co-create? Whatever they want!

 

Don’t worry, that doesn’t mean you lose control; you never had control. That was an illusion. Your marketing department has been trying to understand and communicate ‘what they want’ all along. The difference is now you’ll simply allow customers to reveal it!

 

This is where the business magic happens and where you’ll get the resources you’ll need.

 

This will create the finest pull marketing program you could dream of, as your engaged community will invite participation in a more influential way than you ever could. The result will be customers, employees, and stakeholders driving an authentic brand advocacy movement which fuels sustainable growth at almost no cost: A self-feeding and highly efficient community driven by a wave of authentic engagement and attraction. This influence grows exponentially and will quickly out pace even the finest 1-to-many campaigns.

 

The result to your business will be an ignition of passion, a release of pent up energy, about the market in which you serve and the purpose for which you exist. This cultural shift will trigger a reboot and repair to the combative mentality with consumers, employee relations and talent attraction, and supply chain struggles.

 

This is an opportunity for your company to be a cornerstone of change in the greater community in which you live, work, and play. Take it!

 

If you’d like to learn more about building an advocate community and transforming your business pick up my book “The New Face of Your Brand” available on Amazon.


ABOUT THE AUTHOR

Shawn M. Miller is an Entrepreneur, Investor and Advisor with over 20 years of international business experience specializing in marketing, customer service and training. As Chief Experience Officer at Smync; Shawn is leading development of User Experience on both the brand and the customer side of Smync hosted Social Brand Advocate Communities. Connect with Shawn on LinkedIn, on Twitter @ShawnMMiller, or on Snapchat (theshawnmmiller).

 

Stuck in Networking Hell? 3 Steps to Create Connecting Nirvana Instead

By: Joyce Layman

 

“Not another meeting…”

This has become the mantra for every corporate suit whose schedule is bursting with appointments, but networking is just as stressful. You spend your entire day meeting and greeting, exchanging business cards, and planning to email just about everyone in the cluster of states surrounding you. It’s looking like a busy week, and you’re ready to pull your hair out just thinking about it.

There are other things you could be doing instead of attending another boring event and meeting the same people again. Whatever the reason, you’d better hope there’s a Starbucks nearby so that you can load up on caffeine; you’re going to need it.

 

Why Do We Hate Networking?

 

A University of Toronto study by Professor Tiziana Casciaro found that working adults who participated felt “demoralized” when attending networking events due to the self-promoting and self-serving behaviors they had to show. However, senior partners that had been promoted to their positions due to high attendance at several networking events viewed the events in a much more positive light.

Just for the record, networking doesn’t always mean attending an event. There are other ways to forge relationships. It’s time to stop networking and focus more on connecting. By following these three steps, you can turn networking hell into connecting nirvana.

 

#1 – STOP TALKING BUSINESS!

 

Think back to the last event you enjoyed (hopefully there have been several!). It doesn’t have to be a networking event; it can be an outing with family and friends, a holiday party or sweatworking activity Whatever the event, you were relatively at ease and enjoyed the time you spent there.

Conversations you had at these events felt natural and pleasant because there was no pressure to make a sale or snag another client. When the pressure is off, we tend to let our conversations flow without the hesitation we normally feel at networking events. The trick is to stop thinking of it as a networking event and more of a chance to make a connection. It doesn’t have to be all business all the time. Meaningful connections start with a meaningful conversation.

 

#2 – GET OUT OF THE OFFICE

 

Your best connections can happen outside of a networking event. You don’t always have to hold meetings in an office or professional setting. Depending on who you are meeting with and what the goal of your meeting will be, you can adjust your settings to somewhere more comfortable. Obviously, if you’re going to be talking about something private, you’ll need a quiet space to discuss business.

I’m not saying you have to use the coffee shop for every meeting, but you should intentionally plan a meeting there once or twice a week. What’s even better is blocking your meetings so you can introduce the person you are meeting with to the one who is leaving. This could be a referral partner, potential client or someone you’re interested in exploring business opportunities with. If someone you know walks in, make an introduction.  Opportunities like this aren’t possible if you’re stuck in an office.

 

#3 – THINK SOCIAL

 

When it comes to networking, a lot of people tend to forget about social media. Social media is a great way to connections for both personal and professional use and was my ticket to making some of my most valuable connections and expanding my personal brand.

The key is using it strategically. It’s like one big game of “Six Degrees of Separation.” Social media gives you the opportunity to connect with potential referral partners and clients who are on the same platform you are. Depending on which platform you’re using, there are different ways to connect. If you’re on LinkedIn, you can send them a customized invitation to connect. Twitter may simply be a matter of following them and retweeting their content to get the conversation started.

If it’s Facebook, for example, who are the friends that you haven’t talked to in awhile or could be a beneficial connection in business? There’s no time like the present to reach out. Set a goal of reaching out to at least one person a week to reconnect. It’s amazing how taking a little time each week can expand your network.

 

Connecting Nirvana

Remember – networking doesn’t just mean attending an event and doesn’t have to be a mini version of hell either. Your connecting advantage can be achieved with a few simple, easy-to-follow steps. After all, it’s not rocket science.

• Stop talking business and just start talking!

• Get out of the office and find the right meeting place.

• Think social.

Why wait to start connecting? You can connect with me on Twitter @joycelayman, Facebook and LinkedIn. There’s always old-fashioned email too for questions and feedback.

 


About the Author

As a former wallflower in the world of business networking, Joyce’s passion is inspiring people to step out of their current habits and into the new opportunities and possibilities that are already surrounding them. Leveraging extensive training and experience in the science of mindset and the art of business connections, she provides the one-two punch that gives her clients an advantage over their counterparts and their competition.

As an in-demand national speaker, high-energy workshop developer, and facilitator, 2013 TEDxUMKC presenter, Joyce works with companies and influencers who have some of the pieces but haven’t been able to create a holistic strategy that leverages their expertise, capitalizes on their strengths, and unleashes the power of their network.

Time for General Managers to Step Up?

By: Jim Doyle

prime-time-front-coverIn my book, Prime Time: Transforming Your TV Sales Staff into a Sales FORCE, I write about the critical role General Managers play in high-performing sales staff. Frequently, the General Manager is the only person who can get the high level relationships we need to impact business. Even a simple phone call from the big boss to say ‘thank you’ can make a huge difference in the relationship with a client. And General Managers who are heavily involved with clients make a huge statement to their teams about the critical importance of customers.

 

Visibility of General Managers

Today, only a very few GM’s truly understand the role that they can play.  I recently asked a Top 20 market GSM about the visibility of General Managers in his market. He said that two came from news and were invisible. (Probably his prejudice, as I’ve seen former News Directors who are incredible at this.)  One was new to the market and was out on what he called “the apology tour” to try to fix some badly broken relationships. Only one was actively involved with clients. Is that market the exception? Sadly, it’s not. I think it’s actually pretty typical.

As leaders today, we’re looking at all these big things we can fix as we deal with a changing industry. And we should. But sometimes, the simplest thing can have the most impact, especially if you’re the station that does it first and best.

 

Are Your Customers Important?

It comes down to a pretty fundamental question. How important are customers in your life? Important, you say? Well, how does your calendar this week reflect that? How much time have you spent interacting with customers? How many clients have you called to say thank you?

And, how engaged are you with client results? We have to become new business machines, and the big miss in new business is how often a client comes on one time and goes away because the campaign didn’t work. That’s horrible… but it can be fixed.

It really comes down to whether you, as a General Manager, are going to be facing outward toward the market or facing inward. Are you focused exclusively on your product or also focused very much on your customers?

We’ll be in sad shape if the top leaders of our stations don’t know the people in their towns who are their largest customers. When a huge spender in a market tells me they have NEVER met a TV station General Manager, I find that astonishing. Yet, I hear it all the time.

The General Managers who do this well have a huge impact. When my friend, the late Ray Schonbak, came to FOX in San Diego he announced to his team, and to the market, that he would meet 100 clients in 100 days. What a huge statement that made. Ray was always out with clients. I recently met another GM who did something similar when she moved to a new market. She made a lot of friends.

 

Product or Customer Obsession

But isn’t it sad that the majority of GM’s might not have met 100 clients in their entire tenure in a market? Does that say something about us as an industry, when our leaders are more focused on the product than on customers? I think it’s a symptom of a bigger problem. We continue to act like our business is back in 1995. In times of abundance, growth and high demand, being obsessed by the product probably made some sense. Today, great leaders are still obsessed by the product, but are also obsessed by customers.

We need more of those kinds of General Managers. A lot more!

— See more at: http://www.jimdoyle.com/blog

 

 


ABOUT THE AUTHOR

Jim Doyle began his broadcasting career as a TV sales rep in Portland, Maine. During 30+ years in advertising and broadcasting, he has owned an advertising agency, been Director of Sales for a TV station group, and General Manager/part owner of a radio station. Jim has served as Chair of the TV-B Sales Training Committee. In 1991, he founded Jim Doyle & Associates, a sales training and management consulting firm, specializing in helping television sales reps and managers build successful partnerships with advertisers and significantly grow revenue. Jim has presented marketing workshops for business people in more than 500 cities, nationally. In addition to Prime Time, he’s the author of Don’t Just Make A Sale… Make A Difference: How Top Achievers Approach Advertising Sales; The Leaders Edge, a weekly coaching newsletter for television sales managers; and numerous audio and video programs, including UPGRADE Selling®; The ADvantage – Producing Ads that Renew; Significantly Increasing Dealer Ad Impact; and TVSales.101 – Succeeding in The Digital Age of Television – a basic selling program for new and veteran AE’s. He is a Certified Speaking Professional with the National Speakers Association.

Pink Petro™ Brings C-Suite Closer to Members with New Partnership

Pink Petro has announced a partnership with the C-Suite Network, the largest community of business executives in the United States, to make the C-Suite more accessible to women.

 

“These are people I see our executives building relationships with,” said Katie Mehnert, founder of Pink Petro. “My goal is not to just network women with each other. Our intent with C-Suite is to give senior and rising execs in energy—women and men—accessibility and resources they wouldn’t get in the energy silo.”

 

The C-Suite Network focuses on providing growth, development and networking opportunities for business executives from companies with annual revenues of $10 million or greater. Its advisory board includes leaders from GE, Dunkin Brands, Schneider Electric and Facebook.

 

“We think [our partnership] will help Katie and people like Katie to succeed,” said Thomas White, cofounder of the C-Suite Network. “We want to see women move to the C-suite.”

 

Partnership Perks

Through this partnership, Pink Petro’s executive members, who comprise about 10 percent of the 1,600-plus members, are now eligible for membership in the C-Suite Network. And, soon, all Pink Petro members will have access to articles and resources CEOs and VPs are reading about and implementing in their businesses.

 

Read more here: http://bit.ly/PinkPetroPartner

 


About C-Suite Network

C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above.

C-Suite Network brings leaders together through C-Suite Collective, a private online community for executives. C-Suite Network also offers invitation-only conferences held three times per year, custom-tailored content on the C-Suite Network blog, C-Suite TV, C-Suite Radio, C-Suite Book Club, and educational programs from C-Suite Academy.  Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

 

2 Must-Have Qualities for Success – Hint: The Posture of a Baseball Player

By: Dave Fleming

 

Whether baseball is your thing or not, it’s worth watching a few innings of an MLB game this season. If you watch, pay attention to the stance of a player, just before a play occurs. This posture reveals two qualities we all need to increase our success no matter the endeavor.

SUCCESS QUALITY NO. 1

About the same time as the pitcher winds up to throw a pitch, the rest of the players assume a position I call relaxed vigilance. It’s easy to spot when you’re watching for it. Moments before the ball leaves the hand of the pitcher, players assume an open and flexible stance. This flexible stance readies them to move multiple directions based on where the ball is hit. In other words, their stance readies them for a number of possible scenarios. Simultaneously, players add vigilance to their stance. They are completely focused on the present moment. This focus directs attention at a very specific point in time and space. This allows them to see what is happening and quickly respond to it.

 

The key to this stance is the combination of relaxation and vigilance. That’s the ticket.

 

SUCCESS QUALITY NO. 2

If a player’s posture is vigilant but not relaxed, it leads to rigidity. This rigidity then diminishes his ability to quickly adapt his body to the emerging moment. A rigid stance doesn’t allow for needed flexibility. However, if a player’s stance is relaxed but not vigilant, it leads to unresponsiveness. This unresponsiveness then diminishes his participation in the moment. The play is over before he has any chance of entering it.

Many moments of our day require this same kind of relaxed vigilance. Without the simultaneous expression of these two qualities, we are rendered ineffective (or less effective) in the moment. It seems that most of us are better at one of the two qualities.

 

Some of us are superb at vigilance and others are excellent at relaxing in and through a moment. But, it’s the combination that increases success.

 

 


About the Author

Dave Fleming is a student and teacher of human ingenuity. Dave’s varied career, research and almost two decades of coaching groups around the world led him to develop a framework for collective innovation he calls Tribal Alchemy. Dave’s desire now is to get the word out about Tribal Alchemy. He wants to help groups turn what they have into what they need.

Dave earned a Doctor of Management in Organizational Leadership and a Ph.D. in Human and Organizational Systems. He is an assistant professor in the department of Psychiatry in the College of Medicine at the University of Arizona. He speaks, writes, coaches and curates ideas on the process and practices of collective ingenuity.

Hero Club and Rocky Mountain Economic Summit Partner With C-Suite Network

NEW YORK, NY–(Marketwired – Sep 13, 2016) – The C-Suite Network, announced today at the C-Suite Network Conference in New York City a new partnership with the Hero CEO Club and the Rocky Mountain Economic Summit.

C-Suite Network, the world’s most trusted network of C-Suite leaders, gathers executives from across the country to network and share ideas at their C-Suite Conferences. Kicking off in November the Hero CEO Club and C-Suite Network will join forces to host a joint event in San Francisco in conjunction with the next C-Suite Network Conference. The events will connect attendees with industry experts, who share their wealth of experience and knowledge through keynote speeches, round table discussions, and interviews.

C-Suite Network also announced they will be a title sponsor at the Rocky Mountain Economic Summit in 2017.

 

“As the C-Suite Network grows we continue to look for partners that will help us deliver incomparable benefits to our members,” said CEO Thomas White. “These two events will give our executives a new perspective and better networking options,” he added.

 

Hero CEO Club strives to empower CEO’s with the right resources, relationships, education, and experiences through our proven business models and strategy. Hero CEO Club knows this is the best way to influence and transform individuals, communities, and nations by promoting and supporting the spirit of entrepreneurism.

 


About C-Suite Network
The C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above.

C-Suite Network brings leaders together through C-Suite Collective, a private online community for executives. C-Suite Network also offers invitation-only conferences held three times per year, custom-tailored content on the C-Suite Network blog, C-Suite TV, C-Suite Radio, C-Suite Book Club, and educational programs from C-Suite Academy. Learn more at www.c-suitenetwork.com, or connect on LinkedIn, Twitter and Facebook.

Storms

By: Janna Hoiberg

 

When we were hiking the Colorado Trail one year, we hiked Mt. Oxford on day one. The morning was bright, with blue skies and warm temperatures. It was a perfect day for hiking a fourteener. We had camped part way up on the trail, hiked a bit farther, and dropped our packs in a cluster of trees. We marked the waypoint on the map (so we could find our stuff later in the day) and headed up the mountain.

The hike took us up and up, and as we got closer to the summit, we saw the storms rolling in. The clouds increased, the wind began to whip around us, and danger became real. The sight of a marker showing where someone had died on the mountain from a lightning strike brought the reality even closer to home. We started to make plans regarding how much farther we could push toward the top and still be safe.

Storms Reflect Realities

Doesn’t this reflect the realities in our business and careers?

Everything looks bright at the start. We have the new job, which includes a promotion and pay increase. We have hit the jackpot. We continue operating merrily along, basking in the sunshine of success.

Yet, there are storm clouds gathering in the distance that we haven’t recognized. We look to the distance and see only the striking blue of the sky contrasting with the beautiful, white, fluffy clouds. We are settling in and making progress—or so we think.

On a mountain, especially above tree line, it becomes fairly difficult to ignore a storm rolling in. There is little between you and those gathering clouds. Even if your head is down as you plod along, you still feel the change in temperature and the wind beginning to pick up. You still see the brightness beginning to dim. The scary thing is that above tree line, you are taller than most anything around you, and lightning likes tall objects.

pexels-photo-40081-storms

How do we prepare for the storm on the mountain and the storm in business?

First, pick your head up and look at the clouds. What types of clouds are out there, and which way are they moving? How much farther to the top of the mountain? How much farther till tree line, where you won’t be the tallest thing on the mountain? You don’t want to be tallest when lightning strikes! Preparing for a storm also means carrying with you the items you need to survive bad weather and possibly an overnight stay.

That hike I just mentioned was part of a four-day backpacking excursion. Day one was the climbing a fourteener. We started off cross country, found the trail, and kept on going. The weather was great, until we got close to the top. Then the clouds came rolling in. In less than one hour we went from cloudy to stormy, to rain, lightning, hail, snow, and heavy wind. Hail hurts and hurts a lot. We finished up to and started a very quick descent down. I wanted to be at tree line as soon as possible and off that mountain pronto.

You prepare for storms in your business and career in very much the same way as you do on a mountain. Pick your head up and start looking around, so you are aware of any gathering clouds. Listen to what that boss, your co-workers, and your clients are really saying. Don’t bury your head in the sand and assume that if you ignore bad stuff it will go away. It won’t. Ask questions, and understand the implications of the answers. Ask for feedback from both peers and management. And, as always, read, read, read! Improve yourself. Learn new ways of doing things. Get out of your comfort zone. I have a lot of discussions with executives and managers about how to get people out of their comfort zone so they don’t have to be let go.

 

Be open to new ways of doing things, and embrace change. If you don’t embrace change, you throw yourself into a potentially major storm.

 

Effects Of The Storm

People make mistakes; they say and do things that are not appropriate. As a result, storms are created. Unfortunately, storms in business don’t usually pass as quickly as storms on a mountain top. The effect of storms in business can last for days, weeks, months, or even years. They can affect revenue, productivity, and profit. On the other hand, at some point storms pass, and you must let them. Storms happen; people make mistakes. So have you. Get over it, and get past the fact that the mistake affected you. Even if it was intentional, move on. You see where I am going with this: the issue once again comes back to attitude. Inability to move past a storm at work essentially leaves you permanently at the top of a mountain with a storm swirling around you—just sitting there, asking for lightning to hit. You are the only one who can remove yourself from the storm. Once again, the choice is yours.

 


 

About the Author

Janna Hoiberg is a well-known author, international speaker, and award-winning executive and leadership business coach with over 30 years’ experience in managing and operating successful businesses. She has helped businesses increase profits, grow fiscally, improve systems, and strengthen teams and executive leadership.

As the author of several books and a wide range of business articles Janna has gained recognition throughout the US as a thought leader in the unique circumstances of businesses owned and managed by one or more family member. Her book — The Family Business:  How to be in Business with People you Love, Without Hating Them – is a critically acclaimed, insightful compendium of her learning throughout decades of running her own businesses, speaking and coaching work teams who just happen to be related to each other.

Her latest book:  The Backpackers Guide to Business Success:  Thriving in the Wilderness of Business has been a great hit.  “Success seldom just happens; it takes perseverance, preparation, planning and commitment. In the backwoods, lack of perseverance, preparation and planning can make the difference between life and death. One wrong step can literally mean death. Not being physically prepared can leave you stranded on the mountain and totally lost. The same concepts are true for our businesses and careers.”