The Neurochemistry of Power Conversations

Leaders Who Activate Trust
By: Judith E. Glaser MS, MA, Marcia Ruben, Ph.D., Sandra Foster, Ph.D., & Debra Pearce-McCall, Ph.D.

 

Executive Summary

This distinctive blog post highlights the actions a boss can choose to directly impact their own neurochemistry, behaviors and expressions that promote a climate of trust and encourage co-creation among the team. The reader will discover straightforward explanations of the interplay of two crucial hormones – ‘oxytocin and cortisol’, supported by the latest research on the neuroscience behind conversations. The terms up-regulate and down-regulate clearly guide a boss in establishing the conversational intelligence that benefits partnerships, teams, business units, and can be socialized within an entire organization.

 

You will recognize this familiar situation: The boss has gathered all the teams reporting to business unit heads, including you, for a meeting. The boss wants everyone to “brainstorm” ideas that will eventually result in a major shift in your organization’s product focus. You dread this encounter. Your boss dictates the format of the meeting and how the discussion will be handled by speaking only to his favorite Business Unit Heads. He excludes other groups with his judgmental comments, even though he is well meaning, and wants to move the company past stagnant sales and poor customer feedback.

 

Put yourself in the shoes of one of the leaders who is being overlooked as part of the ‘inner circle’.  You know you have to be at the meeting, and although you have a terrific idea to suggest you again remind yourself not to speak up. You know from past experience the likelihood is high that your boss will sarcastically belittle the recommendations that come from your group. Your colleagues are encouraging you to speak up but you feel truly threatened. You expect that your boss will just exert his influence of “power-over” everyone and he’ll run his own agenda and your opinions will not be received very well – if at all. You feel very unsettled and anxious (your heart is pounding and you have a knot in your stomach) and this seems to override your intuition that your idea would be an important contribution.

What’s going on here? You have a good idea; your colleagues support you bringing it up; and yet when you anticipate or encounter a “power-over” boss, you shut down. Many people react to “power-over” communications by going into some version of fight, flight, or freeze, because they are experiencing a threat. Our body’s neurochemistry is activated first unconsciously (Liddell et al., 2005), and then consciously, by our perception, and fear, that our competence, or even our very being, is under threat.
The Neuroscience of Conversations

At our CreatingWE Institute, we have studied what is going on behind the scenes and in our minds when we engage with others in conversations. Our nervous systems are constantly evaluating the environment and making internal neurochemical adaptations that impact our range of feelings, thoughts, and behaviors – and most of all impact our conversations.

 

This automatic and out-of-awareness process has been termed “neuroception” (Porges, 2003) and describes the instant reading of cues and corresponding physiological shifts to neural states that support safety and healthy connection and conversation with others (associated with producing more oxytocin), or those neural states of defensiveness, or immobilization where unhealthy conversation is almost inevitable (these states are associated with higher levels of cortisol).

 

The quality and the impact or potential of the meetings we attend are affected by the neuroceptions of all the participants. Even having memories of “power-over” comments – which are often experienced as a disregarding tone of voice, and a felt sense of exclusion – can create a nervous system response to these feared future threats while simply anticipating the next meeting. And since we are social beings, automatically responding to perceived cues of relational safety or danger, we are very likely to carry this feeling and anticipation with us into the next meeting, influencing how we show up, how we influence and what we take away as our ‘beliefs’ and our ‘judgments’ about what ‘is true’ and ‘what will happen next’.

 

When we are connecting with others in non-judgmental ways, we are exercising higher levels of Conversational Intelligence® and a healthy balance of our connecting neurotransmitters emerges within us – including oxytocin, the bonding hormone.  When we feel we distrust others, and are not connecting in a healthy and non-judgmental way, we see an elevation in different hormones, for example, the neurotransmitter cortisol, considered the stress hormone, is secreted – and we may activate more cortisol by having the ‘self-appraisal or self-talk’ that we will be judged as wrong, or worse as stupid and not valued (Thagard & Wood, 2015).

 

Impact of Cortisol

Elevated levels of cortisol can exert a detrimental effect on the prefrontal cortex which mediates judgment and decision making, thus interfering with our ability to think clearly and express ourselves with confidence (Diorio, Viau, & Meaney, 1993), just when we need to do so most. Just the act of imagining ourselves being criticized publicly, in front of colleagues, elicits fear and a neurochemical shift. When we feel threatened and our thinking brain closes down, we are in what Daniel Goleman (1995) labeled an “Amygdala Hijack.” The amygdala (which alerts us and in this case signals “be afraid!”) exists in an ongoing dynamic interplay with the prefrontal cortex, the evolutionarily newest, and front and center areas of our brains, essential for our best work. Just seeing a face that we perceive as untrustworthy can trigger even higher levels of cortisol and amygdala activation (Said, Baron, & Todorov, 2009). The team member, the boss, and the organization all lose when a good idea gets lost due to an amygdala hijack!

 

So what, Now what!

Leaders like the boss described invariably mean well. They are action-oriented and have been rewarded for getting results. As they have moved up the ranks, they take their go-getter behaviors with them and can become bosses that exert “power-over” rather than “power-with” behaviors as they engage with their organizations. Unwittingly, they shut down the creativity and ideas of their team, and they sabotage the results that they so desperately want to create with others. Team members with good ideas stay silent. The team can feel stuck, stagnant, or destructively competitive.

 

From Power-Over to Power-With

What can a leader do to transform this dictating or “power-over” stance to a “power-with” environment, one in which team members feel safe and feel free to offer their ideas even in challenging meetings or other workplace conversations. When leaders and their direct reports work together to ‘down-regulate’ fear and distrust, and ‘up-regulate’ ‘appreciation and trust’, everyone’s internal environment and chemistry shifts and the conversational environment feels safe, so the prefrontal cortex opens up – enabling what we call Co-creating Conversations®– which foster co-creating solutions amongst the team.

 

Taking Next Steps…

  1. Leaders can start by understanding how their interactions with others activate neurochemistry – and how neurochemistry triggers emotions and impacts how we make decisions, how we engage with others, and the quality and effectiveness of what we can accomplish with others.

 

  1. Next Leaders can understand how to up-regulate Oxytocin and down-regulate Cortisol: Let’s focus in on two key neurochemicals that reflect whether people are feeling stressed and defensive, or whether they are feeling safe to engage. The hormones called cortisol and oxytocin work in balance almost like a seesaw, corresponding to stress or a positive state, respectively (Heinrichs, Baumgartner, Kirschbaum, & Ehlert, 2003). Both a leader’s stance and their behaviors can increase (up-regulate) cortisol and decrease (down-regulate) oxytocin when those around the leader feel stressed (McEwen, 2006).

 

  1. Next, Leaders can intentionally shift a fear-based environment to a co-creating environment: Research evidence suggests that a leader’s behaviors can also decrease cortisol and increase oxytocin (Zak, Kurzban, & Matzner, 2005). In a review of oxytocin research, Carter, Harris and Porges (2009) summarize that research suggests oxytocin not only supports our social engagement, it decreases fear and even increases stress tolerance, expanding the neuroception of safety.

Leaders who understand the shifts they need to make, to elevate Conversational Intelligence in their relationships and teams and organizations, are the ‘game changers’ of the future.

 

We are at a time in our evolution, where we now know how to activate the healthiest, and most powerful states in others…. Not only can this influence our meetings, it can influence how we think together, behave together, and influence together, whether we are in a meeting, or in any difficult conversation about to happen.

 

How can leaders activate trust?

Think back to the example at the beginning of this blog—the team member with the excellent idea who was afraid to speak up because of a boss that demonstrated power-over behaviors. In this example the impact of ‘judging others in the room’ resulted in an increase in cortisol, and the loss of a potentially golden idea. The authors have all had the opportunity to coach such leaders. We find that when they understand the basics of the brain and neurochemistry, and how to both down-regulate cortisol producing behaviors, and also up-regulate oxytocin producing behaviors, incredibly powerful and significant changes occur not just in one leader  – but also in whole teams and organizations!

 


 

Judith E. Glaser is CEO of Benchmark Communications, Chairman of the Creating WE Institute, Organizational Anthropologist, and consultant to Fortune 500 Companies and author of four best- selling business books, including Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results (Bibliomotion). Visit www.conversationalintelligence.com; www.creatingwe.com; email jeglaser@creatingwe.com or call 212-307-4386.

Marcia Ruben, Ph.D., PCC is the President of Ruben Consulting Group, a San Francisco Bay Area firm that specializes in executive leadership development. Dr. Ruben is also the Chair of the Management Department at Golden Gate University and teaches graduate level, practitioner based courses in leadership, team dynamics, management, and executive coaching. She was awarded the Russell T. Sharpe Professorship for 2016-2018 and is focusing her research on leadership and neuroscience.

Debra Pearce-McCall, Ph.D., LP, LMFT provides personal and organizational coaching that integrates mind, brain, and relating, and is a Senior Consultant for the Creating WE Institute. Dr. Pearce-McCall helped found the Global Association for Interpersonal Neurobiology (IPNB) Studies as well as the first graduate certificate program in this cutting-edge field at the intersection of psychology, neuroscience, and human systems; she focuses on IPNB applications for leadership and organizations, adult well-being, healthcare, and ethics.

Sandra Foster, Ph.D., PCC is a business coach and peak performance psychologist who works internationally with global organizations as well as US based technology and energy companies. She received her doctorate at Stanford University where she served on the regular and adjunct faculty. Since 2001, she has been a member of the senior faculty of the College of Executive Coaching.

 


References

Carter, C. S., Harris, J., & Porges, S. W. (2009). Neural and evolutionary perspectives on empathy. In J. Decety & W. Ickes (Eds.), The social neuroscience of empathy (pp. 169-182). Cambridge, MA: MIT Press
Diorio, D., Viau, V., & Meaney, M. J. (1993). The role of the mdial prefrontal cortex (cingulate gyrus) in the regulation of hypothalamic-pituatary-adrenal response. Journal of Neuroscience, 13(9), 3839-3847.
Goleman, D. (1995). Emotional intelligence: why it can matter more than IQ. New York: Bantam Books.
HeartMath Institute. (2016). The Heart-Brain Connection. Retrieved from https://www.heartmath.org/programs/emwave-self-regulation-technology-theoretical-basis/
Heinrichs, M., Baumgartner, T., Kirschbaum, C., & Ehlert, U. (2003). Social support and oxytocin interact to suppress cortisol and subjective responses to psychosocial states. Biological Psychiatry, 54(12), 1389-1398.
Liddell, B. J., Brown, K. J., Kemp, A. H., Barton, M. J., Das, P., Peduto, A., Willams, L. M. (2005). A direct brainstem-amygdala-cortical ‘alarm’ system for subliminal signals of fear. Neuroimage, 24(1), 235-243.
McEwen, B. S. (2006). Protective and damaging effects of stress mediators: Central role of the brain. Dialogues in Clinical Neuroscience, 8(4), 283-297.
Porges, S. W. (2003). Social engagement and attachment: A phylogenetic perspective. Annals of the New York Academy of Science, 1008, 31-37.
Said, C. P., Baron, S. G., & Todorov, A. (2009). Nonlinear amygdala response to face trustworthiness: Contributions of high and low spatial frequency information. Journal of Cognitive Neuroscience, 21(3), 519-528.
Thagard, P., & Wood, J. V. (2015). Eighty phenomena about the self: representation, evaluation, regulation, and change. Frontiers in Psychology, 6, 1-15. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4375917/pdf/fpsyg-06-00334.pdf doi:10.3389
Zak, P. J., Kurzban, R., & Matzner, W. T. (2005). Oxytocin is associated with human trustworthiness. Homones and Behavior, 48, 522-527.

 

Leveraging Social Media: Creating A Personal Brand

By Lea Woodford

Leveraging social media to create an effective personal brand.

Social Media Branding is one of the most effective and cost efficient ways to convey your message to the masses. Social Media Branding is available to everyone, unlike traditional marketing and PR services. You can now build your personal brand online without breaking the bank. You get to decide what you want to be known for and you get to control how people perceive you.

 

Here are some tips about building your personal brand with social media branding:

 

  • Brand consistently both on and offline. Be authentic and be the person you are representing online. Good news spreads fast but bad news spreads faster so walk your talk and always be authentic.
  • Have a strategy before embarking on social media branding and know what your goals are and what your end result should be.
  • Go beyond corporate branding. Social Media can be especially beneficial for realtors, financial planners, insurance agents and anyone else who is being overshadowed by their parent company or franchise’s corporate branding.
  • Social Media Kharma is powerful and can really help you build your personal brand. Endorse and praise others on social media by sharing their content and promoting their posts. This goes a long way in building your online relationships and endears people to want to support you in return. Kharma works both ways so avoid being negative on social media.
  • Connect with social media influencers in your industry and build genuine relationships with them. Your influencers are valuable people to know. They will connect you with other valuable people.
  • Remember that people are looking at your online connections. Being associated with your industry experts will enhance your personal brand.
  • Find your voice! Become a great resource and original content provider so that your ideas are noticed and shared. Sharing your original content ideas online not only enhances your search engine optimization but it also positions you as an industry expert.
  • Remember social media is social and meant to be just that so don’t turn off your followers with constant pitching and selling. A good rule of thumb is 80% social and 20% marketing.
  • Stay connected! Don’t build a following and then ignore them. Your personal brand needs to connect and engage with them on a regular basis.
  • Your attitude determines your altitude so keep your posts positive. Do not allow yourself to be drawn in to negative posts. Remember you have an audience that is engaged and is watching you so play nice!
  • Flexibility is important because social media changes frequently. As soon as you think you have everything down, Facebook will change their algorithms or another new social media platform is introduced
  • Educate yourself on the various social media platforms and how to use them. Start small and master those before adding too many to the mix. Consistency is the key to all successful social media branding and marketing campaigns.

 

Social media branding has evened the playing fields for everyone. You too can have a strong personal brand. Invest the resources necessary to developing and crafting your personal brand and message.

People always prefer to do business with those they know and trust so your social media branding is the perfect tool to connect with people and earn their trust.

 


ABOUT THE AUTHOR

Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full service digital marketing and advertising company.  When it comes to speaking, Lea is a breath of fresh air, focusing on leadership, innovation and change to drive business. Her inspirational stories and humor will engage audiences to start thinking bigger. Lea speaks from experience as she shares her stories on making her online magazine into a full service digital marketing and advertising company. She encourages her audience to think bigger and bolder about their own business. Lea motivates her audience in the same manner she motivates her team, “find your voice.” Lea shares her ups and downs as well as her successes and failures – to give your audience a fresh perspective on marketing, leadership, innovation and customer service. An online marketing, and social media expert, Lea shares the latest trends to help companies move to the next level in the ever changing digital space. Lea is an expert and a top speaker. She walks her talk. She will impart valuable information in a fun and entertaining way and will leave your audience wanting more.

The Challenge with Motivation

by Best Selling Author, Steve Rizzo

 

One of the biggest challenges that people in business and in life face today is keeping themselves motivated to be at their best. I believe the challenge lies not just in knowing how to get motivated, but how to stay motivated and optimistic to be at their best for more than just a few days.

 

MOTIVATION AT WORK

Most companies put a great deal of time and energy in hiring people who they believe are qualified to fill a particular position. But there is no guarantee that even a highly qualified person will always be motivated to be at their best. It simply means they have what it takes to get the job done.

 

Some companies spend a lot of time and money to make sure their people are equipped with the right tools and resources to get the job done.  Some employers give incentives in the way of promotions, raises and bonuses in hopes that their employees will excel in their chosen field of expertise.  While others go through great lengths to educate their employees by having them attend seminars and training courses with the expectation that they will walk away with confidence and a desire to be the best they can be.

 

All of the above are important criteria for success.  But, do they truly motivate?  If so (and most important) how long does the motivation last?  It’s easy to stay motivated for a few days or when everything is going as planned. But can they stay motivated in the long haul, especially when times are tough and the pressure is on?  This brings me to my next point.

 

MOTIVATION IN LIFE

Whether they realize it or not, both employers’ employees and people of all walks of life bring their situations, experiences and personal relationships and problems from home to the workplace.  Yet there has always been a pre-conceived notion that people are supposed to have the capacity to separate their personal lives from their professional lives.

 

What this really implies is that if you are having problems in your personal life, regardless of the severity, you should have the mental and emotional fortitude to put those problems aside while you are at work. Yea right!  This is an expectation that is easier said than done. Let me explain.

 

Both your personal and professional life are parts of you that make up the whole of you.  No matter where you go, or what you are doing, the other part of you will always be tagging along assuring you that’s everything’s alright, or, reminding you that something is not right in your world.

 

ASSESSMENT OF PERSONAL & PROFESSIONAL

Let’s say you’re going through a divorce, or you’re having financial difficulties. Maybe there’s an illness in the family.  Perhaps you are experiencing the death of a loved one. This is life and stuff happens.  It’s very difficult, if not impossible, not to take these types of problems and concerns with you to the workplace.  And unless you have the strategies that can help you to embrace life’s unfortunate circumstances they will have some kind of effect on how you do your job. The point I’m making here is that it’s hard to be at your very best at work if your personal life is under intense stress. Our personal problems and the moods, attitudes and feelings that follow have to be weighed in as factors as to how motivated we are at work.

 

Likewise, if you are experiencing tough times at work it’s difficult not to take those concerns home with you and there is a good chance that it will have some kind of negative impact on your personal life. There are other outside factors that stifles motivation that needs to be taken into consideration as well.  I call them environmental and social stressors. And they affect everyone in one way or another.

PATIENCE & LETTING GO

I think we can all agree that we’re living in a world that’s moving incredibly fast.  Today we have so many hi-tech advantages at our disposal to make our lives so much easier; yet we are more stressed out than ever before.  Remember the saying, “patience is a virtue?”  Well that saying has pretty much lost its meaning.

 

It seems like we have created a mind-set at work and at home where everyone wants what they want when they want it.  And if they don’t get it when they want it, or the way they want it, they feel ripped off.  There are people that hold on to their bad moods and negative attitudes all day simply because they were stuck in traffic or had to wait too long in line at Starbucks for their Triple shot, Skinny, Mocha, Carmel, Blah Blah Blah whatever you call it Latte!   Yea, that’s what they need. More caffeine!  Give me a break!  Better yet; give yourself a break and let it go!

 

On top of our professional and personal problems and everyday pressures, (most of which we put on ourselves) the newspapers and evening newscasts tell us that our economy is falling apart, corporations are being forced to downsize and massive technological advances are causing people to re-evaluate, adjust and change their lives.  Cell phones, Blackberries, IPhones and tablet devices, e-mails, text messages and even micro-communication applications like Twitter are clogging our minds with an overwhelming amount of information, leaving us with little or no time to relax, unwind and focus our attention on the big picture.

 

To compound this, political unrest, crime, disease, prejudice, and violence are running rampant as they’ve done for centuries past. Hold on a second. I need to take a break here.  I’m getting depressed.  I’ll be right back.

 

Okay, I’m back now.  Where was I?  Oh yeah, I remember.  The divorce rate is at an all-time high; despite an unwilling public, war seems to be the number one strategy for dealing with conflict between nations and at any moment we could be the target of a terrorist attack.

 

OK – HOW TO GET MOTIVATED?

It’s obvious I’m having fun here, but seriously, all of the above are circumstances that can make us feel off-balance and stifle motivation in business and in life and cripple even the very best from moving forward with optimism. It’s really no wonder why so many of us have to be medicated in some way or another in order to cope with the madness our civilizations have created at work and in our lives.

 

The real concern here is that most aren’t even aware of what’s happening to them. They have no idea why they’re always stressed out, exhausted and show little enthusiasm. Even If they were aware that something was wrong, few would know what to do to turn it around.

 

It just makes sense that in order in to create an unstoppable attitude to succeed and achieve our professional and personal goals-we must find ways to reduce the tension, and deal with the fast pace that we are subjected to every day.  We need strategies that will enable us to bounce back to not only get the job done but also to feel good and enjoy ourselves during the process, no matter how challenging it may seem.  Well guess what?  That’s what my new book MOTIVATE THIS!  Is about!

 

Not only do I show people in business and in life how to stay motivated and maintain an Unstoppable Attitude to succeed, but how to feel good and enjoy themselves during the process.  This book offers Common Sense Success Strategies that are guaranteed to keep people motivated every day regardless of their circumstances.  This isn’t Brain Surgery. It’s more like Brain Adjustment. Buy the book to see how it works. Oh!  One more thing! Enjoy the process!

 


About the Author

Steve Rizzo is the Attitude Adjuster.  You can’t attend one of his keynote speeches seminars or read his books and leave with the same attitude.  He’s a personal development expert, comedian, motivational speaker, and Best Selling Author. His popular PBS special brought him into millions of homes. It’s no surprise that he’s been inducted into the Speakers Hall of Fame, an honor bestowed upon on fewer than 200 speakers worldwide since 1977.

Perhaps one of Steve’s greatest achievements was the stellar degree of success he achieved as a comedian, being chosen as a SHOWTIME COMEDY ALL-STAR.

What was next for this funny guy in the prime of his career?  For Steve, it was to trade the standing ovations as a stand-up comedian for maximum fulfillment and, well, more standing ovations as a hall of fame speaker.

Helping People Walk Again with Robotics

January 11, 2017 10:00 ET

C-Suite TV’s Executive Perspectives Live talks wearable exoskeletons that teach spinal cord injury and stroke patients to walk again.

 

NEW YORK, NY–(Marketwired – Jan 11, 2017)Executive Perspectives Live, a primetime digital television show on C-Suite TV, is kicking off 2017 with a one-on-one interview with Max Scheder-Bieschin, Chief Financial Officer, Ekso Bionics.

 

Scheder-Bieschin sat down with Executive Perspectives Live host Jeffrey Hayzlett to talk about how Ekso Bionics is investing in technology that is helping hospitals provide mobility to spinal cord injury and stroke patients as well as injured military personnel with the help of a “wearable exoskeleton.” This device is capable of helping increase mobility in patients, while still managing to keep costs manageable for hospitals.

The wearable exoskeleton, Scheder-Bieschin tells Hayzlett, has thirty-five to forty different sensors total — divided into two groups: one that measures the intent of the user, mimicking their movements, and one that determines how much assistance the user needs. Science is constantly advancing and the heavy responsibility isn’t lost on Scheder-Bieschin. He adds, “We have to believe that it’s not just flashy technology. When we say we’re helping millions of people walk, we built the hopes of millions. We don’t want to disappoint.”

 

The business of medical technology is an expensive one and the results are almost never immediate, but the rewards are immense. Scheder-Bieschin says keeping investors informed on what’s being done with their money, being transparent about their milestones and delivering on those milestones allows the company to take those investors on their journey along with them. Being a publicly-traded company helps create a high level of transparency, a best-practice of sorts, and evangelizes the new technology to clients and investors. He described running a publicly-traded company as “messy, like democracy.”

 

The company received FDA clearance in April of last year and placed 200 units in hospitals at a revenue of $200 million. While the device is costly, retail price is $150,000, their main focus is safety and reliability. If the device benefits patients safely, hospitals are more willing to make the investment in order to help more people gain mobility.

 

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen on demand via C-Suite TV.

 

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business executives a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

 

“2017 should be a year with a lot of changes and I’m excited to kick off the new year with an episode about the business of science. Medical research takes money and what better way to help educate the public than having a numbers guy talk about the great things happening in science and robotics,” Hayzlett said. “The responsibility for companies in technology is pretty daunting, but the rewards make up for all the work up front.”

 

For more information on TV episodes, visit www.csuitetv.com.

 


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter,Facebook, LinkedIn, Google+ or www.hayzlett.com

It’s Not About You, It’s About the Team

January 03, 2017 10:00 ET

C-Suite TV Talks Looking for Leaders In The Right Places, What Top Salespeople Do Differently, and Out of this World Customer Experiences

 

Best Seller TV’s January Programming Features Authors Matthew Paese, Lee Bartlett, Colin Shaw, and Scott Love

NEW YORK, NY–(Marketwired – Jan 3, 2017) – Best Seller TV, one of the top online business shows on C-Suite TV, is kicking off the new year with new episodes featuring in-depth interviews with leading business authors Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level and Scott Love, author of Why They Follow: How to Lead with Positive Influence.

 

Matthew Paese, author of Leaders Ready Now: Accelerating Growth in a Faster World, talks about how leadership isn’t a specific set of skills that can be found in one place. Leadership is about individuals who fit with your culture and supply the organization with what it needs, not about who is the loudest or has more pizzazz. Paese encourages c-suite executives to look for leaders in non-traditional places, adding that finding the right people requires objectivity and settling on a definition on what “potential” means — as he considers it an “amorphous concept worldwide.” Since everyone has a different definition, organizations need to sort out the most critical qualities to look for early on in someone’s career, but cautions against focusing on just performance. He says, “Good performance won’t predict good, future leadership.”

 

Lee Bartlett, author of The No. 1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman, talks about sales excellence and specific things top salespeople do differently that helps them excel. Bartlett says that the book’s focus isn’t on sales techniques, but on what he calls the “glue” — or how a sales person takes those techniques and combines them with mindset and strategy, allowing them to consistently move to the top of the sales organization.

 

Barlett believes that one way to stand out in an often crowded sales field is to make it personal and warns about a common mistake salespeople make — failing to understand that the sales process is not about them, but about the customer. Sales professionals must be interested in the needs and expectations of the buyers; otherwise, they might not be in the best position to succeed and create more revenue.

 

Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, talks about the mistake many organizations make when trying to take the customer experience to the next level. Shaw says that organizations plateau because they tend to focus mostly on the rational aspects of customer service, casting aside the emotional and irrational parts of the overall experience. He says that companies assume “Customers buy rationally, but what we do is we buy emotionally and justify it with logic.” Taking the customer service experience to the next level involves behavioral economics — understanding how customers are feeling and thinking about the emotions organizations want to evoke in customers. A key aspect, he says, becomes which emotion the organization wants to evoke in their customers and making sure those emotions, in return, drive value.

 

Scott Love, author of Why They Follow: How to Lead with Positive Influence, talks about the concept of leadership and how companies can increase retention by focusing on building loyalty between a boss and their employees. He says that people often turn down better, high paying opportunities because they have a positive relationship with their boss, one level up. How can managers develop that type of loyalty? By leading, not on authority, but on personal leadership. Managers who take the time to tell employees why their work matters, give them feedback and tell them how their work makes a difference, achieve that loyalty. Love says that “followable leaders get more engagement out of employees.” If your employees don’t think you’re “followable,” they’ll only give the minimum effort. Managers must also remember that it’s always about the team and the goal. It’s “about accomplishing the mission by harnessing and guiding the intrinsic motivations of those employees and the accomplishment of the collective goal,” Love says.

 

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“We’ve hit the ground running this new year at C-Suite TV. Our guests this month have amassed a great deal of experience and knowledge in leadership, customer service, and sales,” Hayzlett said. “Our authors offer practical, every-day advice that anyone can follow and apply to their daily lives. No one makes it to the top alone, so I’m excited for our audience to tune in and learn about taking the next step in their careers.”

 

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

Creating Buzzworthy Campaigns with Alan Gellman

December 28, 2016 09:00 ET

C-Suite TV’s Executive Perspectives LIVE talks embracing changes that create possibilities and how to determine a company’s purpose.

 

NEW YORK, NY–(Marketwired – Dec 28, 2016)Executive Perspectives LIVE, one of the top online business shows on C-Suite TV, is closing the year with a one-on-one interview with Alan Gellman, Managing Director and Chief Marketing Officer, esurance.

 

Gellman sat down with host Jeffrey Hayzlett to talk about finding a company’s purpose, how to embrace changes that create great possibilities, bridging the marketing gap, finding the right target audience, and crafting timely and relevant campaigns, including election season insurance and MLB’s All-Star Game ballots that engaged all thirty teams.

 

Esurance is a company that’s looking to help people make smarter, more efficient choices and Alan Gellman tells Hayzlett that the company’s starting point is asking “what’s the purpose? What are we in for?” Their core belief system ’embraces changes that bring possibilities,’ such as having a brand that’s modern and relevant to their target audience.

 

Gellman also recounted some unique and timely campaigns that helped them create some buzz in the media. He described their “election insurance” campaign — launched last April 1 as an April Fool’s joke, but it resonated with the audience, especially during the highly-contentious election season. Another campaign that struck a chord was for Major League Baseball’s All-Star Game ballots, as it was the first time people could only vote via mobile or desktop. As a result, the campaign got the most votes ever, more ballots were tabulated, which led to more engagement (from all thirty teams) and more impressions overall.

 

Gellman also tells Hayzlett about the changing roles of marketers. Historically, there has been two types of marketers: big brand marketers and deep performance marketers, or those who use direct mailers and other collaterals to communicate with clients. However, good marketers need to — not only play multiple roles, but bridge the gap between big slogan/campaign marketing and deep performance marketers. Gellman says marketers have to think in 360 degrees and learn how to fully integrate the brand performance side of marketing and the metrics/ROI.

 

All episodes of Executive Perspectives Live are hosted by Jeffrey Hayzlett and can be seen throughout the month on C-Suite TV.

 

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business executives a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

 

“We are closing out 2016 with a bang! It was a pleasure sitting down with Alan Gellman to talk marketing – something we’re both very passionate about,” Hayzlett said. “The future for marketers looks bright and I’m excited for our audience to learn a few things about ideating campaigns that will generate great impressions and buzz, like their ‘Election Insurance’ campaign.”

 

For more information on TV episodes, visit www.csuitetv.com.

 


About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

 

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives Live on C-Suite TV and is the host of the award-winning All Business with Jeffrey Hayzlett on the CBS on-demand podcast network, Play.It. Hayzlett is a global business celebrity, Hall of Fame speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

Modeling in NYC – Industry vs Self Worth

New York City is one big (well, not so big) pool filled with beautiful people. And the truth is, we’re all trying to make it BIG in the Big Apple. Whatever your industry is in NYC, I guarantee you’re facing or have faced competition for that spot or position. But it is not the competition that brings us here or keep us here, but the feeling of “I Conquered NY!” To really be successful in this city, means you’ve made it to the big leagues. I’m talking NY YANKEES big baby! Wohooo!

 

Ok, back to reality. Let’s first talk about the actuality of making it. From my experience, being not just a model but a working model in this city and getting paid work, I’ve noticed how hard it is for some of us to get work. I mean, let’s face it. There are a lot of models in NY. But how many are actually working? How many are actually paying taxes via 1099 each year with the profession “Model” as their actual means of income for the year? New York is a tough city with a lot to give. But, it also takes a lot from you before it starts to give you anything. Therefore, you must be up for the challenge and be willing to adjust something to gain anything. A lot of models come to NY thinking that they will be gainfully booked or paid here by being pretty – and that’s just not the case. Pretty are a million by the dozen here. I’ve booked gigs for some of the largest worldwide brands and national campaigns from being the 1st human being to ever be inside Macy’s windows live to being the only non celebrity in a room filled with NBA stars, Jay-Z and A-list celebrities. Was it my look, my personality, or the fact that the agency knows I’m not celebrity crazed and won’t embarrass them? All the above!

 

So What Makes You So Special?

Is it your look? Yes, that helps a lot, but what keeps you working is your personality, punctuality, politeness and sense of gratitude. I’ve worked with a lot of pretty girls I never saw again, simply because of their attitude. Sometimes the attitude is from them feeling “I’m too pretty for this” or “I really don’t want to work” and that shows. The photographers see it, the agency sees it and most importantly – the client who picked them out of many girls whose photos were submitted or showed up to the initial casting. So, being a “Working Model” in NYC means you have to have a sense of gratitude for working, be polite, be respectful and most importantly be willing to put in the energy and time to go to endless castings, networking events, updating your portfolio etc. Just like any other business, you have to put the time in to get work. Though your beauty leads, your attitude follows. Remember that. But in all of it, don’t give up. Keep going, keep working because you never know which lame gig might lead you to the most awesome gig ever!

While you’re happy to work and grateful to be considered for gigs, this doesn’t mean you should take any gig if it makes you uncomfortable or go against your beliefs. I want you to make yourself, not lose yourself. There’s a chapter my the book “Think Highly Of Yourself” which is titled Industry VS. Self Worth (Chapter 4). I mention aspects of the modeling industry which include what you’re paid as opposed to what you could be getting paid.

 

“Have you ever heard of Super Models not getting out of bed unless the check is over $10,000 or above? If only that was the reality of a model’s life.” —Keeke Kawaii

 

Think Highly Of Yourself

Stop any working model in NYC walking down the street and ask them. I guarantee you they’d tell you how they really feel about having to scramble for auditions, nervously waiting for a call back, panicking if they did well in the audition room. Many were left wondering “did I mess up?”, or “did they like me?” But more importantly they thought, “did I book the job?”, “when will they call?” and “I need to pay this expensive rent!” It’s not an easy industry. It is one of the most glamorous, yet one of hardest industry to break in to. But once you’re in, it’s fun! You can do it. If you really seek it, then it has no choice but to seek you. Just don’t lose yourself while on the verge to find your way there. Don’t allow any agency to make you feel as if they’re doing you a favor by finding you work. You’re an asset to them and they need you as much as you need them. Don’t allow anyone on site to make you feel less of yourself. You can always walk away and God will always provide the right gig for you. Always remember that. Good luck and I hope you make it!

 

If you read this, tweet me @KeekeKawaii and let me know how your audition went! Xo!

 


About the Author

Keeke is one of NYC’s most booked spokesmodel who has represented some of the world’s largest brands from Nike to Microsoft. But that is not all there is to her. She’s talented in the arts by doing voice overs, acting, and a linguist who speaks 5 languages and is constantly trying to learn other languages along the way. She’s a mentally strong female who has overcome traumatic events in her early life as well as neglect as a child. Escaping an abusive relationship with no family present to support; she developed an unbreakable force of strength which lead her to the ability to read people’s energy and intentions very well as she had to do this in efforts to protect her heart from disappointments which she had previously encountered. Due to her life’s experiences, she was hastened to become this independent young lady making it in NYC. Now, Keeke Kawaii, born Keema Kelley, has become an infectious individual possessing an aura that attracts people from all walks of life and won the hearts of many! Keeke’s philosophy and deep internal desire is to encourage everyone despite their background and past experiences. She strives to uplift them from any negative thoughts, despite what they were told by anyone in the past or present. She wants her life to be a blessing to those she encounters!

C-Suite TV Talks The Game of Selling, Always Be Closing, and Getting a Seat on the Board

December 08, 2016 09:00 ET

Best Seller TV’s December Programming Features Authors Mitch Axelrod, Steve Napolitan and Jill Griffin

 

NEW YORK, NY–(Marketwired – Dec 8, 2016) – Best Seller TV, one of the top online business shows on C-Suite TV, announced its December programming featuring in-depth interviews with leading business authors Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, Steve Napolitan, author of Capture Clients and Close Deals: A Simple Way to Gain Clients without Convincing or Chasing and Jill Griffin, author of Earn Your Seat on a Corporate Board – 7 Actions to Build Your Career, Elevate Your Leadership and Expand Your Influence.

 

Mitch Axelrod, author of The New Game of Selling: Attract, Convert, and Keep More Customers and Multiply Profits, talks about the old game versus the new game of sales. Being in business for more than 30 years, Mitch talks about the old sales strategies being all about manipulation, convincing, and closing the sale. The new approach is about doing what’s right for the customer and the company. He says, “If the customer isn’t right, it’s better to break and move on.”

Another key difference between old and new is that the old game was always a pitch; whereas the new game is more of a conversation and it can be summed up in one sentence: it’s not just business, it’s personal. Axelrod says that in order to create a good relationship with customers, companies need to stop being systemic and silo themselves behind rules and procedures. If those get in the way of the customer, you’re putting roadblocks ahead of customers, potentially damaging that relationship. He adds, “If when given the choice to follow your rules or obey policies and procedures or love and serve customers, love and serve your customers 100% of the time.”

 

Steve Napolitan, author of Capture Clients and Close Deals: A Simple Way to Gain Clients without Convincing or Chasing, talks about the process of making a human connection with clients, rather than just trying to make a sale or push them into a product or service they may or may not want. He argues that the sales process is very simple — find your perfect client, ask them what they want and then give it to them.

Steve is someone with a background in film, not in marketing, but learned the ropes quickly when he realized he could make a human connection with potential clients by asking the right questions, rather than just pitch them and sell them something. He says that executives are looking for solutions to their problems, but if what you’re doing is pitching them, they may or may not buy what you’re selling them. However, if you build a relationship and reach out to them at a deeper level, they’ll eventually trust you to solve their problem.

 

Jill Griffin, author of Earn Your Seat on a Corporate Board – 7 Actions to Build Your Career, Elevate Your Leadership and Expand Your Influence, talks about how to get on corporate boards, testing one’s readiness and the importance of having more women serve on corporate boards. Griffin says that being on a corporate board may give someone an ‘elite status’ — as they have to be appointed. They must also test their readiness before joining as it requires approximately 250 hours a year to serve. She compares being on a board to “getting an MBA every year” because she feels “I’m surrounded by people smarter than I am.”

Her book gives guided steps on how to actively prepare if you’re thinking about joining a corporate board. Griffin stresses that people need to do their research to see which boards have (or may have) openings that are relevant to one’s industry. She also talks about what women need to do get themselves on corporate boards; and believes the problem is the pipeline at the top. Since the pipeline doesn’t include many women, Griffin’s advice to women is: go in early, stay late and network because that’s where the most opportunities take place. The more networking they do, the better their chances to be seen and, eventually, appointed to corporate boards.

 

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“We’re closing our 2016 showcasing the old way of doing things versus the new way of doing things. Customers are a key component to any business and knowing how to reach them is something that’s constantly evolving as customers get more demanding,” Hayzlett said. “Also, since our audience is always looking for the next big thing, I think they’ll find the ‘how to’ steps of getting on a corporate board incredibly beneficial.”

 

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

3 Chemistry Lessons – Gaining Conversational Intelligence

By Judith E. Glaser

 

We are all familiar with the ‘chemistry’ factor in relationships and the chemical attraction metaphor; however, we are now learning that our insights about the chemical nature of relationships and conversations are more than a metaphor—they are a reality!

 

For many decades, I’ve been intrigued by the chemical impacts—both positive and negative—that conversations have on us.  I married a biochemist and for decades we’ve shared lots of conversations about our work. When we first wrote about the “Neurochemistry of Positive Conversations” for Harvard Business Review and Psychology Today, we received confirmation that we were on to something important.

 

Positive comments and positive conversations provide a chemical “high,” and yet negative ones stick with us much longer. A critique from a boss, a disagreement with a colleague, or a fight with a friend can make you forget praise.  If you are called lazy, careless or unprofessional, you are likely to remember it and internalize it, making it not very easy to forget, and discounting all the times people say you’re talented.

 

Chemistry plays a big role in this reaction. When we face criticism, rejection or fear, when we feel marginalized or minimized, our bodies produce higher levels of cortisol, a hormone that shuts down the thinking center of our brains and activates conflict aversion and protection behaviors. We become more reactive and sensitive. We often perceive greater negativity than exists. These effects can last for days, imprinting the interaction on our memories and magnifying its impact on our future behavior. Cortisol functions like a sustained release tablet—the more we ruminate about fear, the longer the impact.

 

Positive comments and positive conversations also produce a chemical reaction. They spur the production of oxytocin—a feel-good hormone that elevates our ability to collaborate, communicate, and trust others by activating networks in our prefrontal cortex. But, since oxytocin metabolizes faster than cortisol, its effects are less dramatic and sustainable.

 

Chemistry of Conversations

This ‘chemistry of conversations’ is why we need to be more mindful of our interactions. Behaviors that increase cortisol levels reduce our conversational intelligence or C-IQ—our ability to connect and think innovatively, empathetically, creatively and strategically with others. Remember: behaviors that spark oxytocin boost C-IQ.

 

When we partnered with Qualtrics, the online survey software company, to analyze the frequency of negative (cortisol-producing) versus positive (oxytocin-producing) interactions, we found that managers appear to be using positive, oxytocin and C-IQ elevating behaviors more often than negative behaviors. Survey respondents said that they exhibited all five positive behaviors, such as ‘showing concern for others’ more frequently than all five negative ones, such as ‘pretending to be listening.’ However, about 85 percent of respondents also admitted to sometimes acting in ways that could derail not only specific interactions but also future relationships. And, when leaders exhibit both behaviors, they create dissonance or uncertainty in followers’ brains, spurring cortisol production and reducing C-IQ.

 

If you tend to tell and sell your ideas and challenge people to produce results, your negative (cortisol-producing) reactions could easily outweigh positive (oxytocin-producing) reactions. Instead of asking questions to stimulate discussion, showing concern for others and painting a compelling picture of shared success, you tend to enter discussions with a fixed opinion, determined to convince others you are right. You are not open to others’ influence—and you fail to listen to connect.

 

always_never-graph

 

This graph is from our Creating WE Institute Research into the Chemistry of Conversations. Red bars = cortisol producing, Green bars = oxytocin producing. The highest red bar is “focusing on convincing others.” Not only is it done more often, its impact is 26 times that of the oxytocin producing behaviors—suggesting that this one act alone can cause a relationship or sales engagement to go south.

 

Chemistry In Leadership

When managers and leaders learn about the chemical impacts of their behavior, they tend to make changes—for example, they learn to deliver difficult feedback in a way that is perceived as inclusive and supportive, thereby limiting cortisol production and stimulating oxytocin instead.

 

As we become mindful of the behaviors that open us up and those that close us down, and their influence in our relationships, we can better harness the chemistry of conversations. Mindfulness about our conversational impact enables us to get on the same page with others, strengthens our relationships – and expands our potential for higher levels of engagement and innovation. Without healthy conversations, we shrivel up and die. Conversations are the source of energy that moves us out of our doldrums when we are sad, the power that launches transformational products, and the golden threads that enable us to trust others. But these threads can be fragile and also unravel, causing us to run from others in fear of loss and pain. Conversations are the way we connect, engage, navigate, and transform the world with others.

 

“The quality of our culture depends on the quality of our relationships, which depends on the quality of our conversations. Everything happens through conversations.” The most powerful ‘leadershift’ we can make is to realize that each person has the power to create the conversational space that creates deeper understanding and engagement, not fear and avoidance.

 

Three Chemistry Lessons

Remember these three chemistry lessons:

 

1. Be mindful of your conversations and the emotional content you bring—either pain – which closes the brain, or pleasure which opens the brain. Are you sending friend or foe messages? Are you sending the message “You can trust me to have your best interest at heart” or “I want to persuade you to think about things my way?” When you’re aware of these meta-messages, you create a safe culture that allows all parties to interact collaboratively, sharing perspectives, feelings, and aspirations and elevating insights and wisdom.

 

2. Conversations trigger emotional reactions. Conversations carry meaning—and meaning is embedded in the listener even more than in the speaker. Words cause us either to bond and trust more fully, thinking of others as friends and colleagues, or to break rapport and think of others as enemies. Your mind will open as you see the connection between language and health, and you’ll learn how to create healthy organizations through your conversational rituals.

 

3. Note that the words we use in our conversations are rarely neutral. Words have histories informed by years of use. Each time a new experience overlays another meaning on a word, the information all gets collected in our brains to be activated during conversations. Knowing how you project meaning into your conversations will enable you to connect with others and, in so doing, let go of much of the self-talk that diverts you from working together effectively.

 


Judith E. Glaser is CEO of Benchmark Communications, Inc., Chairman of The Creating WE Institute, an Organizational Anthropologist, consultant to Fortune 500 Companies, and author of four best selling business books, including Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results (Bibliomotion).  Call 212-307-4386, visit www.conversationalingelligence.com; www.creatingwe.com; jeglaser@creatingwe.com

C-Suite TV’s Executive Perspectives LIVE Enters 7th Digital Television Season

December 07, 2016 12:25 ET

 

NEW YORK, NY–(Marketwired – Dec 7, 2016) – C-Suite Network announced today that Executive Perspectives LIVE, on C-Suite TV, will begin its seventh season on December 14th. Executive Perspectives LIVE is an online television show hosted by Jeffrey Hayzlett that features one-on-one interviews with business executives who are innovators and game-changers.

 

The upcoming season was filmed live at the C-Suite Network Conference in San Francisco where the conversations centered around innovation, disruption, and diversity in business. Some highlights include a discussion on how the shipping industry will evolve in the next five years and a live demo on stage with an exoskeleton that can help a paraplegic walk again. Conversations also covered digital transformation, disruptions in the marketing field, and the power of business relationships.

 

“We’re ready to kick off our seventh season with a number of great interviews, each one is full of engaging and educational content from some of the most disruptive companies in business today,” said show host and C-Suite Network Chairman Jeffrey Hayzlett. Adding, “You won’t want to miss it.”

 

The seventh season of Executive Perspectives LIVE will include interviews with:

 

Tom Edwards, Chief Digital Officer, Agency, Epsilon
Alan Gellman, Chief Marketing Officer, Esurance
Max Scheder-Bieschin, CFO, Ekso Bionics
John Haber, Founder & CEO, Spend Management Experts
Gregory Johnson, Head of Business Relationships, Capital One Spark Business Card

 

All episodes of Executive Perspectives LIVE are hosted by Jeffrey Hayzlett and can be seen exclusively on C-Suite TV.

 


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives LIVE and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

 

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com