How to Shine and Make Connections at Social Business Events

Do you find yourself in an awkward or uncomfortable situation when asked to attend a business holiday party, celebration banquet, or networking event? Or, do you see these events an opportunity to party and let your hair down! In either case, always be mindful of maintaining your reputation, and the reputation of the company or association that you represent.

Business-related social activities are extensions of your business day. They are a necessary part of any organization’s growth and should be treated with the same level of professionalism. They are as much about building relationships as they are about content and should not be misused. Keeping this in mind, remember that you are always being observed; you should maintain a professional demeanor always.

Networking also offers a wonderful opportunity to meet people outside the usual business environment in a fun and relaxed way. They bring everyone together and allow different facets of one’s personality to shine. Sometimes these get-togethers allow you to reconnect with colleagues that you know but have not seen in a while, or with whom you have only shared e-mail or text dialogues. It is a chance to make connections that can help your career and show that you are a well-rounded person with interests other than work.

Nine Tips to Protect Reputations

Tip #1: Dress with good taste—always! Attire should complement the event. Formal networking receptions might be a fun time to wear your more glamorous clothing or to display the more creative (fun) side of your personality; however, if what you are wearing is too revealing, you risk making others uncomfortable, being captured for others to share on social media (an embarrassment) or being viewed in a less professional manner when you return to your office. Whether casual or formal, dress with good taste!

Tip #2: Your spouse or date is your date! If wives, husbands, and singles are present, be respectful. Do not cross the relationship line by turning a networking social into a controversial reality show or dating game.

Tip #3: Protect your reputation. Your behavior can demonstrate the social skills that will get you promoted or brand you as the social horror story. Worse yet, a poor display of behavior could end up on U-Tube or be the topic of discussion in the company lounge. It’s your choice!

Tip #4: Mingle and socialize! This is your opportunity to meet a wide range of colleagues, vendors, and prospects. This is how referrals happen and new doors open. Everyone knows someone, and that is the foundation of all referrals. People like to refer people whom they know and like.

Tip #5: Upon arrival, mingle! Do not cluster with the same group of people. You already know each other! Instead, be a people connector and make sure everyone is having fun! By taking the initiative and making sure that everyone is interacting, you will demonstrate impressive leadership skills and social prowess.

Tip #6: Keep conversation positive and confidential. Avoid controversial topics. Derail a topic (or joke) if it is heading in a damaging or uncomfortable direction. Also, avoid the temptation to disclose confidential information, which is easy to do if your gossip side surfaces and/or you have had too much alcohol. The competition could be present in the person of a husband, wife, or friend of a guest. Make sure that your conversations are lighthearted.

Tip #7: Be discreet with your technology. Make the people around you your priority; not your cellphone! If you must make or receive a call or text, do so privately. Turn off your cell phone to avoid rude temptations. And, if you plan on taking and posting photos, be sure you have permissions.

Tip #8: Be Selective with your Hors d’oeuvres choices. Select items that make it easy for you to mingle and greet with a handshake. The food you select should be determined by how you are going to eat and work the room. Will you be walking around, standing at a high top, or sitting at a cocktail table? For example, if you are walking around select only finger food—morsels that can be eaten in one or two bites. If you are standing at a high top or at a cocktail table, you can select foods that are more challenging or messy.

Tip #9: Drink alcohol responsibly. It can take over an hour for your body to process one alcoholic beverage. Always drink alcoholic beverages in moderation. To control your body’s alcohol intake, drink a glass of water between each alcoholic beverage—and eat food (never drink on an empty stomach). Stay in control of YOU.

Remember! A good reputation takes years to build. However, it only takes one negative incident to destroy a professional’s stature within the business community with clients and peers. Professionalism is paramount.

Post Submitted by Gloria Petersen

Employee to Entrepreneur

Making the transition from employee to entrepreneur can be difficult. Like so many others I made this transition from factory worker. The money and benefits were good so there was no incentive to move on. This continued for many years and as time went by a lot of us started to say we have to get out of here. It’s hard to give up the pay and benefits so we kept on going.

That all began to change. Working for a family-controlled company in an non union factory they were free to make the changes they felt would benefit them with no uprising from the workers. The union had been voted down every time it came to a vote. The changes being made forced everyone to rethink this. Organizers began working and collected enough signatures to call for a union vote. This time it was successful.

The negotiations went on for several months to no avail. A strike vote was taken and a date set. The threat of a looming strike did not sway the company to negotiate in good faith. The date arrived and at 2 am we all walked off the job on to the picket line.

The company’s reaction, hire a strike breaking security firm and the hire more people to work inside that we had outside. After six months on strike the company had the workforce in place and petitioned for another union vote. The vote eliminated the union and at that point we all became unemployed.

The next several months was spent looking for work. One day I noticed an ad in the local newspaper for an insurance agent. With some encouragement from my wife and key people I made the call that changed my life forever. At the first interview I was given and aptitude test, I must have passed since I was eventually given a contract. Over the next several months there were numerous meetings and homework assignments. This is where I was introduced to the work of a man named Napoleon Hill.

We were employees in the beginning in the taxation sense of the word. We had to operate and grow our own insurance agency. This was my introduction to the world of entrepreneurship. Over time we were converted to independent contractors. This meant we were responsible for everything as any business owner is.

The company trained you in sales but that was the end of it at that time. We did have a field manager we reported to. There were many in that role but one came in and said we need to be operating as a true business that we were. He brought in a CPA and called a meeting. He pulled some documents out of his purse, (ok, European shoulder bag) which included a budget worksheet. This nearly gave me a hard attack. I remember saying, “I have to pay all of this!” No it was only a sample most would not apply to us. YET!

I began to educate myself on the business side of the equation. Learning everything I could about operating a business, from hiring employees to taxation. Thank goodness for a group of consultants and mastermind group members. This was what led me to be successful in my twenty-five year career as an insurance agent.

My advice to anyone finding themselves in a similar position is seek wise counsel, establish a mastermind group of those can help. Follow your passion. Read, study and take courses in the area needed to be improved.

Using Force Multiplier Principles to Bring Out The Best In Your Employees.

Force Multipliers are the indispensable leaders who bring out the best out in everyone.

Last year I hosted a going away party for a close friend.  It was a small gathering of some of his closest relationships.  Within two weeks of the party, my friend would be deployed to Afghanistan where he would spend the next year aiding the military reduction in force.  As he sat in my living room pondering his uncertain future, we each took turns, expressing our love for he and his family, providing words of encouragement, and vowing to protect and help provide for his wife and their two young children while he was gone.

As we went around the room, there was one person whose words I personally had been waiting to hear.  As a Lt. Colonel he had attended many of these “deployment parties” as he called them, so I knew that his perspective would be unique.  But I was in no way prepared for the lasting effects that his words would have on my perspective of leadership.

The officer began his sharing by saying, “You are what we in the army refer to as a “force multiplier.” The overall effectiveness of your group is increased by your presence.  Because of your personality and character, you bring out the best in each and every resource you come into contact with.”

Those words resonated with me. As one who trains leaders, I often hear other leaders and even experts give all types of definitions of what a leader is. But whether referring to the ability to provide vision and direction; the ability to solve problems; or the ability to motivate others; there is one question that is rarely asked when talking about leadership effectiveness: “Is more accomplished by the person’s presence than would have occurred if they weren’t there?” Is this leader a “force multiplier?” Whether you’re there or not, here are three practical strategies that will awaken the force multiplier within you.

1. Flex Your Style

Years ago, one of my mentors gave me a piece of advice I’ve never forgotten.  He said to me, “Tony, you have to stop leading people with a herd mentality.  You’re not just leading a group, you’re leading a group of individuals.”  That was an eye opening moment.  People don’t come in one flavor; they all have many differences that make them who we are.  Whether it is differences in personality, gender, culture, belief systems, or the different experiences that shape and mold how they think and what they value, these differences will have a great effect on what it takes for them to be led effectively.

Unfortunately when leading teams, many leaders don’t consider the individuality of their people.   Many have their own leadership “style.”   That style is effective in certain situations and with certain people, but no one style works in all situations and with all people.  Often the people we find difficult to lead are really just the people that our style doesn’t work with.  Leaders who are able to adapt their leadership style to fit the needs of the people they lead and the circumstances they face are consistently more effective than those who stick to their style.

2. Give recognition

Praise and recognition are one the most powerful tools a leader has in his or her arsenal to motivate and engage employees.  It’s also one of the most overlooked tools as well.  In their book the Carrot Principle, Adrian Gostick and Chester Elton state that 79% of employees who quit their jobs cite lack of appreciation as a key reason for leaving.  They also report that 65% of North Americans report that they weren’t recognized in the least bit the previous year.  Yet Gallup links an increase of recognition with lower turnover, higher customer satisfaction and increased productivity.

If you want to bulletproof your organization from the threat of losing talent to the competition, you need to make sure they receive a consistent dose of recognition.

Praising people for a job well done makes people feel special.  Honoring them makes them feel special.  Awards and certificates, special gifts, even gift cards can make people feel special.  Make them feel special and they’ll want to do whatever they did to earn the praise again.   Praise and recognition don’t just affect work, they increase effort.  Work is contractual; effort is personal.

3. Have A Positive Attitude All of the time

Years as I was preparing for my first leadership experience, my mentor said something I’ll never forget.  He said, “Tony, you just lost the luxury of having a bad day.”  I had never thought of it that way.  I never considered having a bad day a luxury, but he was right.

What leaders don’t realize is that their emotions, whether positive or negative are contagious.   Sigal Barsade, a Wharton management professor who studies the influence of emotions on the workplace says,  “Emotions travel from person to person like a virus.”  The result of this contagion can have a dramatic effect on your business.  A Gallup study by researcher James K. Harter found that business unit sales and profits could be predicted by employees’ emotions. People’s emotions impact their performance, and if they’re healthy and happy they perform better.  Colin Powell is famously quoted as saying, “Perpetual optimism is a force multiplier.”


This is a guest post by one of our C-Suite Network Advisors and C-Suit Book Club Author, Tony Chatman.

Tony Chatman helps people perform at their best. As a recognized thought leader in the area of human relationships, he instills people with an understanding of the fundamental differences in how people think and act, enabling them to make a real connection with others – whether at work or at home.  This understanding leads people to achieve goals productively, through listening and leadership.

Since 2003, Tony has worked with hundreds of corporations and government agencies to help people reach new heights of effectiveness by understanding themselves and others better.

As a keynote speaker, Tony’s passion is contagious.  His speeches provide practical, usable knowledge that people use immediately for business and personal success.   Recognized as a “tremendous speaker and presenter” with “phenomenal stage presence and intensity,” Tony delivers learning events that consistently garner enthusiastic reviews. Whether small or large groups up to 6,000, audience members feel that he is speaking directly to them because of his ability to connect with everyone, no matter their background.

“Run Towards the Roar” Comes to C-Suite TV

NEW YORK, NY–(Marketwired – May 9, 2017) – C-Suite TV, a web-based digital on demand business channel, welcomes a new show to their lineup, Run Towards the Roar. The show will be hosted by Jason Forrest, CEO and Chief Culture Officer at FPG (Forrest Performance Group), and will air the first Friday of every other month.

Run Towards the Roar answers the question ‘what does it take to be a successful entrepreneur?’ The show explores the steps needed to take control of your life and make your ideas a reality. Forrest interviews industry leaders who tell their stories about overcoming adversity to achieve a high level of success. Entrepreneurs of all levels have had times of uncertainty and the show aims to tell the stories of the men and women who ran towards the roar, went all in, and lived to tell about it.

Read the full article.

Making Connections, Finding Your “Humor Being,” Achieving Excellence and Being Bad

March 07, 2017 10:00 ET


Best Seller TV’s March Programming Features Authors Lou Diamond, Steve Rizzo, Brigham Dickinson and Erika Andersen

NEW YORK, NY–(Marketwired – Mar 7, 2017) – Best Seller TV, one of the top online business shows on C-Suite TV, announces its March lineup featuring in-depth interviews with leading business authors Lou Diamond, author of Master the Art of Connecting, Steve Rizzo, author of Motivate This!: How to Start Each Day with an Unstoppable Attitude to Succeed, Regardless of Your Circumstances, Brigham Dickinson, author of Pattern for Excellence: Engage Your Team to WOW More Customers, and Erika Andersen, author of Be Bad First: Get Good at Things Fast to Stay Ready for the Future.


Lou Diamond, author of Master the Art of Connecting, talks about the difference between networking and connecting. He defines a network as the people you know, your contacts; whereas connecting means your main focus is working with someone you intend to have a longer, more meaningful relationship with. Increasing your network, he adds, means meeting more people, but everyone should strive to make more meaningful connections instead. Diamond, who has always had a talent of connecting with people, left a lucrative Wall Street career to become a business coach in order to help c-suite executives and companies understand what they want to do, where they want to take their business, and how to achieve that. He also cautions that in order to make a connection, people have to put the work in and adds, “If you really help people understand the power of connecting, you’re changing the world.”


Steve Rizzo, author of Motivate This!: How to Start Each Day with an Unstoppable Attitude to Succeed, Regardless of Your Circumstances, talks about how it’s easy to be motivated when things are going your way, but it’s when it’s difficult that people need to find the strength to get motivated. Rizzo, a former stand-up comedian for more than twenty years, wrote the book to encourage people from all walks of life to find their “humor being,” make conscious choices to enjoy themselves, find laughter, and use the power of thoughts to connect to a higher part of yourself. Rizzo says, “You have to become aware. Can’t fix something you don’t know is wrong.”


Brigham Dickinson, author of Pattern for Excellence: Engage Your Team to WOW More Customers, talks about what the ‘pattern of excellence’ is all about: being the best, taking your job seriously and showing people how to provide a great service to someone else. Dickinson recalls that writing the book came as “an accident,” after losing his marketing software business in the downturn economy of 2008. He became a student of the industry and began keeping a journal about all the things he learned, gathering enough valuable insight to write a book applicable to anyone who wants to be a perfectionist. The goal, Dickinson says, is to “take every moment you have and go above and beyond” in order to find fulfillment in your work while serving others.


Erika Andersen is the author of Be Bad First: Get Good at Things Fast to Stay Ready for the Future and talks about the key skill everyone should acquire: learn things quickly. She says, “In order to succeed at something, you’ll be bad at it first.” Andersen argues that people are normally bad at learning new things, because learning new skills requires them to put themselves in a vulnerable position. She states the way to overcome this is by saying, ‘I’m going to be bad at this, I’m new at this,’ and give yourself some leeway because no one is perfect at a skill they haven’t mastered. In regards to the c-suite, Andersen says that leaders need to “set the tone” — if leaders do something that’s outside their comfort zone, the employees will follow their lead and feel emboldened to step out of their comfort zone.


All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“This month, we have a wide range of authors for every palate, including a former stand-up comedian,” Hayzlett said. “These authors provide a very high level of expertise and varied life experiences that, I hope, will inspire our audience to take their skills to the next level and exceed every expectation.”

For more information on TV episodes, visit and for more information about the authors featured in Best Seller TV episodes, visit


About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

Executive Briefings: Part 2 – Navigating the New Presidential Administration

• Jay Townsend, 
Political Consultant for The Townsend Group
• February 16th, 2017
• In this latter discussion of a two-part series, we will take an even deeper dive into how the Trump Administration and Republican Congress will impact business. Throughout Trump’s presidential term, many things will affect how we do business both inside and outside of US borders


C-Suite Network Announces New Elite Group of the Most Trusted Advisors to C-Suite Executives

February 13, 2017 10:53 ET

NEW YORK, NY–(Marketwired – Feb 13, 2017) – The C-Suite Network, the world’s most trusted network of C-Suite leaders, announced that they have built an established group of experts to advise their C-level members. The group is made up of select industry thought leaders who service C-Suite executives and enterprise businesses. These notable business experts and thought leaders consist of a mix of consultants, speakers, authors, podcasters, TV contributors, trainers and coaches.


The C-Suite Network strives to provide added value to their community of C-level executives through the C-Suite Advisor program. Each advisor has been carefully vetted to ensure they meet the brand standards and provide a service of value to members. Currently, the C-Suite Advisor program has experts in corporate recruiting, sales coaching, marketing, social media services, and more.


C-Suite Advisors


The program also provides value to its Advisors through networking and sales opportunities with C-Suite Network members, distribution of select content throughout C-Suite Network properties, expert council opportunities, and more. The C-Suite Network will also provide social media and marketing guidance to advisors when applicable.


“The C-Suite Advisor program is an excellent addition to our community for both our executives and our new advisors,” said Jeffrey Hayzlett, Primetime TV Host & Chairman C-Suite Network. Adding, “The C-Suite Network is designed to generate substantive discussions of key issues facing the C-Suite across the boardrooms of all industries, and through this group of C-Suite Advisors, I am confident we will help enhance the conversations happening in the C-Suites of the world’s most successful companies.”


C-Suite Advisors held its first membership meeting in December 2016 and will hold a series of meetings in 2017 kicking off in Dallas in May. If you’re interested in becoming a part of C-Suite Advisors, please reach out via our website:


About C-Suite Advisors:

C-Suite Advisors, the most trusted network of advisors to the C-Suite, is an elite group of select thought leaders, coaches, trainers, authors, speakers and content creators who service C-Suite executives and enterprise businesses. Each advisor is an expert in their industry and the network vets all applicants before they are accepted into the group. C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above from companies with revenue of $5 million and above. Learn more at, or connect on LinkedIn, Twitter and Facebook.

Executive Briefings: FutureVault. Pioneering the Digital Collaborative Vault

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview G. Scott Paterson, media/technology venture capitalist and CEO of FutureVault.


Fintech is transforming the industry.  What is a FinTech business anyway?

The financial services world is undergoing the biggest transformation ever, and it’s a consequence of technology — but more specifically, it’s a consequence of what’s called software being available in the cloud.

In the cloud the actual bits and bytes, the actual servers, the actual hardware that people think about when they think about a technology, these are not hosted internally. They’re hosted externally.  What this has done is create this massive transformation.


You saw an opportunity in this transformation with FutureVault.

Yes, we did.  FutureVault is a very simple concept. It is a place to store and manage digitally, in the cloud, all of your personal, financial and legal documents.

Everybody needs this. We have children that have report cards, vaccination records, Social Security numbers, class lists, team lists for their sports, memorabilia that they save. We all have bank accounts.  Many have brokerage accounts, 529 college savings accounts, IRA accounts. Some people have hunting licenses, fishing licenses, the deed for your house or lease for your car or if you lease some possibly for your business, even, equipment for your business.

In the world of FinTech, we’re showing up with a solution that’s great for the customer but also great for the institution, because they can build a stronger relationship with that customer.”


I assume everything about this is secure.

Security is the first thing we addressed and we have built what we believe is bank-grade technology.  Documents are encrypted on the way in and on the way out. None of the information ever resides on your laptop.

It’s also why we’re partnering with financial services companies where there is already a high degree of trust.  Players like that that already have a trusted relationship with their customer.


One of the great things about this product, is that it helps families.  Here, you can set this up so that each family member has access to everything that matters, and it really simplifies their life.

A customer can create a contact for any of the “trusted advisors” in their life and each will get a unique email address with a PIN number.  Information is categorized and placed in specific areas that person can have access to.  For example, my accountants can havea access to all of my tax records. Then, when they file my taxes, they put in the electronic copy, and it’s there forever.


It can be used for business as well.  There is an advanced version for multiple businesses, so it’s a great tool for anybody in business, anybody in any walk of life, but particularly business people have lots of complexity. This is a great simplification tool.


We’re very excited. These are just a few aspects of what FutureVault can do. We’ve not built a minimum viable product here. We’ve built a Ferrari.



Find this and other articles on our Huffington Post page.

Executive Briefings: Mainz Solutions, Disrupting the Recruiting Industry

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview Michael Bekiarian, CEO of Mainz Solutions.


One of the top 3 issues C-Suite leaders face is finding and keeping the best talent.  How does Mainz Solutions solve this problem?

Our philosophy at Mainz is to look at candidates from a 3-D perspective, not just the two dimensional perspective they represent on a resume or CV. We delve deeper into how they represent themselves collectively and marry up to the business culture.


Do organizations really know what their cultures are?

Often times work environment is confused with culture. When we talk about culture, we’re really talking about the level of engagement expected from our employees and team members, and how it is measured? When employees leave an organization it is usually because there is lack of understanding of what represents a job well done.


What are the difficulties associated with the recruiting process?

The recruiting process is a numbers game. The difficulties lie in attracting and engaging the top talent. We work as an extension of an HR department. Our customers tap into all of our recruiters, assessment technologies, video interviewing platform, job boards, candidate portals.


Most recruiting follows a traditional path, but Mainz Solutions has taken a different approach. What is your approach to recruiting and why is it different?

While we work within the recruiting industry, we don’t necessarily view ourselves as recruiters. We are more like matchmakers. Mainz Solutions goes beyond posting jobs and collecting resumes which is a 2 dimensional model that has been around for decades and gives limited insight. Retention is a factor of cultural fit and therefore we utilize technology to find the best candidates. These include video interviews, demographic studies, and cultural assessments of an organization’s internal culture.


How can companies ensure they retain good employees?

For organizations that have a retention problem, it is necessary to understand the culture of the organization. It is a communication plan and proper understanding of expectations within the organization. It is imperative to understand the corporate culture, both perceived and real, and to make certain that your employees are performing within the vision of the business. An acceptable culture that resonates throughout the organization creates a productive, happy, and engaged employee.



This article and more available on Huffington Post.


Executive Briefings: Thirstie, Exceptional Spirits Delivered to Your Door

The C-Suite is a vast audience of leaders who all have a little extra insight into their industry and the current business world. I sit down with these leaders to give them the opportunity to share that insight and give a glimpse to their personal stories as a business leader. I recently had the opportunity to interview Devaraj Southworth, CEO and Co-founder of Thirstie.

Alcohol is a heavily regulated industry, and because of that the way consumers have traditionally purchased alcohol has not changed much. Thirstie has created quite a disruption within this industry; how did this come about?

There are companies delivering products within the food, transportation, grocery industries, however within the wine and beverage industry we immediately noticed there was no one clear technology leader. We wanted to be the technology company to take an innovative approach to alcoholic beverage distribution. Of course, we had to address the legal challenges and that was about solving business challenges on a consumer side as well as the distribution aspect.

I’m having a party, I’m about to run out, or I want to have a party and I need to stock up – I can now call Thirstie.

Yes, call Thirstie! We created a system that would enable the consumer to use their mobile device to purchase alcoholic beverages and have them delivered to their home within the hour. We also offer more specialized products that can be delivered within 3 days as well as integrated recipes as a way to wrap our consumers in a fabulous value added experience.

Regarding wrapping your consumer in a value added experience, what didn’t work and what did work and what do you do as an ongoing process to continue to learn?

Early on we did a lot of testing. Our first tests involved a very niche approach. We assumed that our viewers and our readers would want a more limited group of products. We were wrong; we quickly learned our consumers wanted the largest selection possible. Our customers asked for more so we created a mail order division to better serve them.

Listen to your consumers.

Our early customers were asking for more information and education. The traditional model involves going to the liquor store, seeing thousands of items and generally leaving with the same product you usually buy. That’s not the ideal purchasing experience, so presenting information that is not overwhelming is part of our customer experience.

Five years from now how do you see change, if at all, in the primary distribution of liquor and spirits.

I think technology much like ours will enable the large massive brands to sell directly, as well as the smaller and early ones. This is the future. Using a mobile device to order alcohol does not mean we are cutting out a person, or tier. The reality is we’re not, we’re working within that system and the system’s being – first tier manufacturers, the second being distributors, and the third being retailers.

What we are doing is leading additional demand, which is beneficial to the retailers, the distributors, the brands and ultimately the consumer.

This article is also featured on Huffington Post.