By Lee Frederiksen
It’s no secret that the digital age is here. Nearly all of life’s daily tasks can be achieved online, from paying bills, scheduling appointments and making phone calls to applying for jobs, taking classes, making dinner reservations and even setting your television to record shows. And that’s just a small sampling.
With as much time as we spend plugged in each day, it’s no wonder marketing techniques have also moved largely online. This transformation in the marketplace has led the way for a shift in how buyers look for professional services providers. As prospects are faced with more options and information than ever before, having a strong online presence has never been so important.
The digital age isn’t just revolutionizing restaurant reservations — it’s also eliminating the previous challenge of geography. Buyers can now find professional services providers virtually anywhere. With more options at their fingertips, buyers’ needs have changed.