Entries by maigensawyer

Bitcoin Surges Past $16K: Will the Bubble Burst?

The latest price increases have come as bitcoin increasingly has been recognized as a legitimate form of currency.
The Commodity Futures Trading Commission (CFTC) last week announced that it would allow the trading of bitcoin derivatives on the CME Group and CBOE Global Market exchanges.
Transactions are verified on network nodes and recorded in a public ledger, or blockchain.
A True Market Cap Bitcoins are generated via digital mining, which utilizes complex computer algorithms. “If 2 percent of that ends up in a cryptocurrency, that is just $4 trillion of the total world wealth,” Moas told the E-Commerce Times. “The dollar loses value every time the United States prints more, but bitcoin has a set amount.
Volatility is a significant concern for businesses.
Currency of the Future The eventual limit of 21 million bitcoins in the entire world could allow the currency fluctuations to stabilize, but that ceiling has not yet been reached. “Right now, bitcoin is a top 20 currency and it is at the same level as China’s currency or gold,” he pointed out.
Peter Suciu has been an ECT News Network reporter since 2012.

Gameflip: The Marketplace for Both Gamers and Publishers

The digital gaming goods industry rakes in 100 billion dollars annually, and the industry is still in nascency considering that the infrastructure cannot support trades between players themselves.
Gameflip represents a working gaming company with key relationships with advisers and leaders in the space, and not to mention an already purchasing consumer base.
Gameflip originated from a team of influential game industry professionals from hundred million dollar company Aeria Games.
He has worked in the space for nine years, and he was lead architect for Aeria Games.
Gameflip is a working organization that has been in the digital gaming goods business for three years.
The team is already being invested by venture capital firms and other key investors, along with a proven team and industry backers that have working connections in the game publishing space.
Seeing as trading digital gaming goods is already a 100 billion dollar industry, Gameflip is poised for enlargement in the space, with a chance to innovate with a peer to peer marketplace with qualities needed for revenue growth.
It is this team that is creating an opportunity for gamers, developers, and publishers alike with the FLP tokens.
FLIP tokens will be the premier token for the Gameflip marketplace.
The sale will continue until seventy two hours after 30,000 ETH is reached, until 43,200,000 FLP tokens are sold, or January 29th of 2018.

Logistics startup BlackBuck names Dinesh Ajmera as CTO

The startup announced yesterday (29/11/2017) that it has appointed former Dubai-based online retailing platform, Souq’s CTO, Dinesh Ajmera, as its CTO (Chief Technology Officer).
Souq was acquired by the e-commerce giant, Amazon, during March, this year (2017).
Read more on Logistics Startup “Dinesh brings years of experience in building and scaling technologies.
His addition to the leadership will not only provide an impetus to technology-centric innovations but also accelerate BlackBuck’s growth”, said Rajesh Yabaji, co-founder and CEO of BlackBuck.
Ajmera is a computer engineering graduate from IIT Bombay and also holds a master’s degree from the University of California.
He also worked with Walmart, Amazon, Oracle and Microsoft!
BlackBuck was founded in 2015 by IIT Kharagpur alumni Yabaji, Chanakya Hridaya and Ramasubramaniam B.
The startup provides long-distance trucking solutions for businesses.
It acts as an aggregator of shippers and truckers through its online platform (website and mobile app) and facilitates intercity goods transportation for businesses.
Companies like Asian Paints, Unilever, Coke, Britannia, Godrej, Marico, Jyothy Laboratories and EID Parry are its clients.

15-second countdown ads could be the new killer format

Luxury Italian retailer Yoox has announced it is running an exciting new type of pre-roll ad on YouTube: 15-second buy-it-or-lose-it offers.
The company will be runnign the ads until mid-December in a few regions globally.
The ads are 15-second countdowns featuring a unique product, so.
Even if they go looking for it later, they won’t be able to find the product on the Yoox website, as it will have been exclusive to the pre-roll ad.
This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective.
It takes advantage of the scarcity heuristic — the notion that people are likely to perceive something as more valuable if it is hard to obtain, whether that’s down to a restricted quantity or time to purchase.
More recently, dynamic digital creative with incorporated product feeds (or, indeed countdowns) has been used effectively to the same end.
For one, these are really high end products – not often the subject of countdown campaigns.
These differentiators all combine to make this a standout move in digital advertising, deploying behavioral planning and branding to create a great end experience for the user.
Alexandra Spiliotopoulou is Head of Digital Display at London-based Total Media.

Twitter CEO Jack Dorsey On U.S. Treasury Secretary’s View Of AI: ‘Stupid, Irresponsible’

Jack Dorsey is not one to shy away from controversy on issues he cares about.
One of those for the socially-minded CEO of two billion-dollar startups, Twitter and Square, is the U.S. Treasury Secretary’s Steven Mnuchin’s stated views on artificial intelligence and jobs.
A recent report by McKinsey Global Institute, for example, said that 800 million jobs could be lost worldwide by 2030, including 39 and 73 million in the U.S. alone.
The irresponsibility of Mnuchin’s stance, in Dorsey’s view, is that the U.S. won’t prepare for a future that might have fewer jobs, or at the least, very different jobs. “But clearly, there are challenges.”
Effectively moving through the massive workforce disruption that AI is likely bringing requires significant training, education, and potentially social restructuring.
Dorsey concern is personal: he says he has dedicated a large portion of his life to improving people’s economic lives.
In fact, his second billion-dollar company, Square, has at its core the goal of building tools to empower people in the economy.
Secretary Treasurer Mnuchin has already received a lot of input in response to his statement.
It’s unclear, however, if he’s had a chance to reconsider his statements.

Using workforce data to achieve leaner operations

0 The use of internal workforce data for creating leaner operations is changing how we view corporate reorganisation.
A recent survey from PwC demonstrates the importance of companies using their internal workforce data to provide greater insight into how their organisations operate, as well as demonstrating the value of such data in understanding employees and their work habits.
But it isn’t enough for businesses to know what their data is saying; companies must also be able to ask the right questions of their information to get the most out of it.
But being able to ask the right questions of this information can also make it easier to understand which job functions are the most crucial to an organisation, and where the greatest business value is created.
It is important to note that knowing which job functions provide the most value does not necessarily mean cutting the roles that add ‘less value’.
If we blindly follow our data, we aren’t engaging with the information we’ve been presented, or making informed decisions with it.
The best way to solve these problems is likely using an approach that falls somewhere in the middle, with a combination of data-driven inputs and human context.
Applying these processes can help companies to create leaner operations without losing employees.
In-depth data analysis of internal information can lead to effective restructuring that will get the most out of both employees and business operations.
However, for this to work it’s essential to know how to read and understand the data in the context of the organisation.

SEO SWOT Analysis: Focus your efforts in areas that deliver results

When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns.
This is not a new problem, and it is as true with traditional marketing tactics as it is with modern digital tactics.
Fortunately, there are business and marketing methodologies that exist to simplify marketing planning.
And one of our favorites at Bowler Hat is the SWOT Analysis.
In this post, I am going to detail how you can use the time-proven SWOT Analysis to focus your efforts and improve your SEO.
[Read the full article on Search Engine Land.]
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.
Staff authors are listed here.
Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social.
Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank.


In CPQ’s case, this has meant constructing a proposal and contract from the basics of a quote, getting the order or renewal, and billing and collecting without the need to pause between steps and without long handoffs between different departments.
Propose and Contract Almost as soon as we were able to generate them, we discovered that the purpose of accurate quotes was not to make nice proposals but to speed up a business process by capturing key information from a single reliable source.
Many elements of a proposal, such as the bill of goods, terms and conditions, also are fundamentally important to generating an accurate contract.
Order and Renew Savvy sales organizations also use proposals to help customers generate the actual order to ensure correct delivery of all components and a smooth customer experience through adoption.
With renewals or follow-on orders, the initial proposal and contract may have language about things like maximum pricing increases over the life of an agreement, or the next round of items to purchase.
You can have all of this information online or you can store it in a paper file, but too often getting at the paper can cause confusion and missed opportunities, as well as delay, so the CPQ system also functions as institutional memory.
This is very important when you consider that at this point in the process, the original sales rep may be out of the picture, off trying to sell another deal.
For instance, there’s often a world of information that gives insight into how and when customers purchase and how reps sell.
A good CPQ system will give all employees access to the information they need to ensure all aspects of a deal are fulfilled in a timely fashion.
But don’t think this ends with a closed deal.

Flipkart appoints CTO Ravi Garikipati as head of fin-tech

Days after announcing its intentions to sell insurance products, homegrown e-commerce major Flipkart has appointed Ravi Garikipati, its chief technology officer, as head of fin-tech department, a media report said.
The e-commerce major will also hire a new head of engineering, the report added.
“Currently, areas such as consumer credit and supply-chain financing are still at a nascent stage in India due to unevolved credit and risk assessment models, but that is changing fast,” ET quoted Krishnamurthy as saying in an email to Flipkart’s employees.
“For us at Flipkart, fintech can help expand our affordability charter, drive penetration of our products and services in smaller towns and cities, and create offerings that are unparalleled in India,” he added.
Garikipati, an IT veteran, joined Flipkart in 2015 at a newly created position – entrepreneur-in-residence.
During a management restructuring in 2016, Garikipati was appointed as chief technology officer and head of engineering.
Flipkart did not immediately respond to email queries from VCCircle seeking confirmation.
Garikipati, an alumnus of BITS, Pilani, has over 25 years of hands-on experience in building and leading products and businesses.
Before joining Flipkart, he was president of innovation at US-based customer engagement and sales analytics firm [24]7 Customer Inc. Before joining [24]7 in 2009, he was senior vice president and managing director of Vendio, a third-party e-commerce service provider for small businesses.
Like this report?

FreedomPay names Christopher Kronenthal President and CTO

PHILADELPHIA–(BUSINESS WIRE)–FreedomPay, the leader in secure commerce technology for lodging, gaming, retail, stadiums, healthcare and other hospitality merchants has announced the appointment of Christopher Kronenthal to the position of President.
“Chris is one of those extremely rare professionals with unmatched technical expertise coupled with finely tuned business and leadership skills.” Tweet this Until recently, Kronenthal served as Chief Technology Officer and Alliance Executive at FreedomPay where he was responsible for conceiving and building the company’s award-winning software solutions, including the company’s strategic move onto the Azure Cloud to position the offering for global expansion.
Kronenthal, an industry thought leader and fierce customer advocate, has been instrumental in differentiating the FreedomPay Commerce Platform in a rapidly changing payments environment.
The company was first to introduce a Fully Validated P2PE secure solution to North America with comprehensive EMV, NFC, and DCC capabilities.
FreedomPay’s security, payments and incentives platform is considered best-in-class throughout the industry.
In North America, the company has recently relocated its headquarters to downtown Philadelphia and announced a new Western Region office in Las Vegas, Nevada.
In a move to aggressively expand availability of its commerce technology, the company has recently entered UK/ Europe, AsiaPac and LATAM markets.
“As FreedomPay is growing its presence across the globe, I know of no one better equipped to lead the charge than Chris,” said Tom Durovsik, Founder and CEO.
“Chris is one of those extremely rare professionals with unmatched technical expertise coupled with finely tuned business and leadership skills.” Chris is a graduate of the Rochester Institute of Technology (RIT) with a Master’s in Information Technology and resides with his wife Courtney in Gladwyne, Pennsylvania with sons Chase and Cole.
About FreedomPay The FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments.