Entries by maigensawyer

New Agency Consultancy Promises to Feature Real Moms in Ads

Mom is non-threatening.
But in 2018, that stereotypical character is still alive and well.
They make up 85 percent of purchase decisions, but one study showed that 95 percent of moms can’t relate to who they see on TV,” said Skyler Mattson, managing director of June Cleaver is Dead.
Mattson pointed to consumer products ads, like last year’s popular Mr. Clean Super Bowl spot, that still show mom bound to that ’50s stereotype.
You rarely see Mom partake in activities that don’t involve her family.
Her little escapes are through eating a bite of chocolate or yogurt.
The agency’s executive team (of which 50 percent are women, and many are mothers) were sick of seeing the same, tired ads that fail to represent real moms—and even sicker of pitching for them.
Through proprietary research tools, Mattson said June Cleaver is Dead gains insight from all moms: moms of color, LGBTQ moms, moms over 50, single moms, etc.
Health-conscious Idaho food brand Litehouse Foods chose to tap into June Cleaver is Dead’s insight for its “See the Lite” campaign, handled by Wongdoody.
Through the campaign, Litehouse uncovered the unique personalities of its core consumers, who happen to be moms.

Facebook sees backlash after demoing VR shooter game at conservative event

Facebook is facing backlash for bringing a virtual reality shooting game to a rightwing conference where the National Rifle Association (NRA) has promoted gun rights in the wake of a Florida school shooting.
The social media company, which has since removed the demonstration game and expressed “regret”, was already facing scrutiny for attending the Conservative Political Action Conference (CPAC), a high-profile event that featured speeches attacking gun control advocates and a renewed call from Donald Trump to arm school teachers.
“In light of the recent events in Florida and out of respect for the victims and their families, we have removed them from this demo.
We regret that we failed to do so in the first place,” he said in a statement to the Guardian.
Facebook, which has been criticized by some for giving money to CPAC, faced backlash Friday when video emerged of its Oculus demo game that appeared to involve rapid-fire shooting.
(@snmrrw) Facebook is at CPAC and they have a VR shooting game pic.twitter.com/wmV23jezpN February 23, 2018 Some criticizing Facebook also pointed out that its platform has played a role in spreading false conspiracy theories about survivors of the Marjory Stoneman Douglas high school shooting.
At CPAC, where Trump repeated his anti-immigrant rhetoric and attacks on Hillary Clinton, Facebook also set up a help desk and held a training for Facebook Groups.
The groups feature has faced scrutiny over the last year for its role in helping neo-Nazis and rightwing extremists connect and organize.
“Facebook routinely participates in events hosted by organizations across the political spectrum,” a Facebook spokesperson said in an email.
“Our presence allows us to share information about our products as well as facilitate a dialogue … Our involvement is not an endorsement of any particular position or platform.”

Thin Mints Coffee Is Now a Thing at Dunkin’ Donuts

There’s already Girl Scout cookie-inspired Coffee-Mate, but that takes the effort of buying and pouring it into one’s cup.
Dunkin’ Donuts is making three flavors of coffee inspired by the organization’s cookies.
Thin Mints, Coconut Caramel and Peanut Butter Cookie flavors will be on the Dunkin’ Donuts menu from Feb. 26 through May under a licensing agreement with Girl Scouts of the USA, Dunkin’ Donuts said Friday.
The flavors will be available in hot and iced coffee, lattes, macchiatos and chilled drinks.
The peanut butter cookie flavor is made without allergens, the coffee-and-doughnut chain says.
Dunkin’ isn’t alone in wanting to wear the Girl Scouts badge.
Dunkin’s U.S. same-store sales rose just 0.6 percent last year and it recently said it expects growth of about 1 percent this year, set to accelerate to “upwards of 3 percent” by 2020.
The chain began a creative agency review in December.
Girl Scout troops can sell cookies at certain restaurants during the weekends between Feb. 24 and March 18, Dunkin’ Donuts says.
They were also featured online in a Facebook Live event.

FCC’s Final Rule on Net Neutrality Sparks Legal Challenges

Jamf Now is a device management solution for the iPad, iPhone and Mac devices at work.
It also will allow service provers to make adjustments in program access that could speed up technology innovation, the rollback’s supporters have contended.
Legal Maneuvers Following publication of the FCC’s Final Rule, New York Attorney General Eric Schneiderman announced that a coalition of 23 state attorneys general had filed a petition in the U.S. Court of Appeals for the D.C.
Public Knowledge also filed a lawsuit in federal court to challenge the FCC’s order, arguing that Chairman Ajit Pai had broken with more than 20 years of FCC history as protector of the open Internet.
Opponents of the Net neutrality reversal have 60 days to file suit and 10 days to be a part of the multi-district lottery to determine where the cases will be heard, according to Public Knowledge.
Mozilla on Thursday re-filed its earlier suit challenging the repeal of Net neutrality.
Vimeo also filed a petition with the U.S. Court of Appeals for the D.C.
The FCC expressed confidence that its order would withstand the legal bombardment. “In 2005 the U.S. Supreme Court affirmed the FCC classification of broadband as a Title I information service, and we have every reason to believe that the courts will uphold the FCC’s decision to return to that light touch regulatory framework.”
Low Density, Slow Buildout Rural communities have not seen any additional investment as a result of the rule reversal, according to Christopher Mitchell, director of community broadband networks at the Institute for Local Self Reliance.

U Mobile names new CIO and deputy CTO

U Mobile has appointed Neil Tomkinson (pictured) as the new chief information officer (CIO), replacing Tan Chen Sen who took on the position for the past five years.
Tomkinson will be reporting to Wong Heang Tuck, CEO, U Mobile.
Prior to U Mobile, Tomkinson was from MTN Next!
based in South Africa.
He was responsible for leading the development and implementation of MTN Group’s Global back office transformation strategy.
In addition, U Mobile will be strengthening its senior management team by appointing Woon Ooi Yuen as the deputy chief technology officer (DCTO).
Woon will be reporting and working together with Too Tian Jen, chief technology officer (CTO) of U Mobile.
Woon joins U Mobilw with two decades of related experience with companies such as Total Access Communication (Dtac) Thailand, DigiTelecommunications Malaysia as well as Ericsson Malaysia, prior his appointment.
In a press statement confirming the appointments, U Mobile said that together, both are responsible in overseeing and rolling out U Mobile’s robust network expansion strategy.
This is with the goal of making U Mobile the leading telco for customer experience.

ABC Sells Out Its Oscars Inventory, With Some 30-Second Spots Going for More Than $2.8 Million

Academy Awards voting continues until next Tuesday, but ABC’s ad sales team has already completed its Oscars business.
ABC said it has sold out of this year’s inventory a week and a half ahead of the March 4 telecast, which the network said is the fastest Oscars sellout in its history.
This year’s 30-second spots are selling for more than $2.6 million, with some topping $2.8 million.
This year’s Oscars ad revenue yielded high single-digit increases over last year’s telecast, where 30-second spots went for as much as $2.5 million.
“In addition to being the most highly viewed event that celebrates storytelling and excellence in film, the Oscars provides advertisers opportunities to engage with viewers in meaningful ways during a cultural moment they care about,” said Disney-ABC advertising sales president Rita Ferro in a statement.
“In celebration of the 90th Oscars, we worked alongside advertisers who developed custom creative–featuring female empowerment, inclusiveness and uplifting themes—that will be sure to resonate with our audience like never before.” This year’s top sponsors include AT&T, Cadillac, Google, Rolex, Samsung and Walmart.
Other brands include AARP, Bubly, Discover Card, Disney Parks, Ferrero, General Electric, Johnson & Johnson, McDonald’s, MGM, Microsoft, Nest, Netflix, Nike, T-Mobile, Twitter, Verizon, Walt Disney Pictures and Walt Disney World.
Despite one of the craziest moments in Oscars history—Faye Dunaway announcing the wrong winner for Best Picture, giving the trophy briefly to La La Land before it was ultimately awarded to the rightful winner, Moonlight—last year’s Oscar ceremony only drew 32.9 million viewers, making it the second lowest-rated Academy Awards telecast since 1974, which is as far back as Nielsen has telecast data.
Its 9.1 rating among 18-to 49-year-olds was off 13 percent from 2016’s 10.5, which at the time was the smallest 18-49 Oscars audience in at least two decades.
Jimmy Kimmel, who hosted last year’s ceremony, will return as this year’s emcee.

Marketer’s Brief: Ryan Reynolds Is Newest Celeb Booze Backer

Walmart is having a rough week, #vanlife is trending and PepsiCo has a new pod-based drinks brand.
Find out about all that and more below.
But first, a look at the latest celebrity booze deal.
Now, “Deadpool” star Ryan Reynolds has joined the club.
The actor has taken a stake in Aviation Gin, brand owner Davos Brands announced Wednesday, saying Reynolds will “play an active role in the day-to-day business and oversee creative direction as part of his mission to introduce the world to the great taste of Aviation.”
I’ll drink Aviation Gin.
pic.twitter.com/qPwe0IC6bz — Ryan Reynolds (@VancityReynolds) February 21, 2018 You don’t have to hide these pods from your kids These pods are actually designed to be ingested (unlike Tide Pods): PepsiCo this week announced it was bringing its Drinkfinity “personalized beverage” system to the U.S.
The innovation, first launched in Brazil in 2014, includes dry and liquid ingredients held in a pod that when combined with cold water creates a 20-ounce beverage.
For now, consumers can buy it on .
Walmart still beat estimates for comparable-store sales, but came in short of earnings forecasts, sending the stock down almost 10 percent.

Mattel’s New CTO Wants All Kids to Be Inspired by Tech Toys

Every toy company seems to be saying, ‘We have toys that will inspire STEM skills or STEM interests!’
One of the things that I’m finding is that there’s a lot of technology toys out there that say they inspire STEM, but my opinion… they’re focused on kids who already want to be engineers.
You know, when you go through that, there’s some really interesting things, but they’re kind of geared to that child who is going to be an engineer.
They don’t need a toy to do that.
And that was a little bit of what I’ve learned coming in, too, because I love to play with the engineering toys, but I think STEM… is much more about inspiring kids that maybe aren’t wired that way.
Now, does Mattel do any kind of research on its own in terms of discovering what kind of technology to integrate into toys to create that interest?
And from there, we figure out, how do we make the product accessible from the technology standpoint?
Yeah, you know part of the cool thing about being at a toy company is, when you think about kids playing with AI on Siri, or on Alexa or whatever, its such an open kind of environment.
You can create amazing AI products, really super smart, really capable, but if they’re not fun, right?
So I think if nothing else, I think out of that, we’ll inspire some kids to be engineers, and other kids will know more about logic, and they’ll get something out of it as well.

Former Autodesk Director Wang Lifeng Joins 51HiTech As CTO

Wang Lifeng, a visual technology expert who previously worked as a director at Autodesk Software (China) Co., Ltd., and a researcher at Microsoft Corporation, has joined 51HiTech, a Beijing-based virtual reality and augmented reality start-up as chief technology officer, according to the firm’s announcement on its WeChat account.
The company said he will focus on the launch of an artificial intelligence virtual data center and further develop the firm’s virtual reality, augmented reality and 3D products.
“But computer graphics technology can generate a large amount of virtual data to meet the needs of AI training, especially in autonomous driving.” 51HiTech, also knowns as 51VR, focuses on VR applications in the real estate sector.
It was co-founded in 2015 by Archer Li, a former Modern Land executive, and Oscar Xue, who worked in Internet product design at Microsoft and Baidu.
It is currently expanding its services for the automobile, education and gaming industries.
He was the director of cloud platform, media and entertainment, and research.
He participated in multiple graphic engine, 3D modeling and cloud computing projects.
Prior to Autodesk, Wang worked as a researcher at Microsoft Research for more than five years.
He headed the incubated aggregated computing unit and his work has been applied for Microsoft’s products such as Windows, Xobx and Direct3D.
Wang holds a Ph.D degree on computer science from Zhejiang University, and a master degree in optical and electronic engineering from Zhejiang University.

Retailers with shopping apps now see majority of e-commerce sales from mobile

For many retailers, mobile traffic equals or exceeds desktop traffic.
Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according to the report.
As you might expect, conversion rates on mobile apps are higher, roughly 3x greater than on the mobile web.
This may be because the user experience is better in apps, including the checkout process.
Those most mobile commerce transactions happen within apps, Criteo said that more than a quarter (26 percent) of all desktop transactions were preceded by a mobile click.
Criteo explains that “retailers with low mobile sales get more cross-device transactions.” This may be because the mobile experience is poor and determined buyers are moving to the desktop to complete the intended purchase.
But there’s also probably some “leakage” or lost sales as a result of that cross-device leap.
The report also argues for combining cross-device and offline data to improve targeting and efficiency.
This makes logical sense but again hints at a bit of a chicken-and-egg issue: Do they spend more across platforms because they’re more loyal to begin with, or does a successful omnichannel experience encourage more loyalty and spending?
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