This week in Auto: M&M exits from mass market 2 wheelers, Tata Motors CTO resigns

This week in Auto: M&M exits from mass market 2 wheelers, Tata Motors CTO resigns

Swaraj Baggonkar

Moneycontrol News

The spotlight was on the annual SIAM convention in Delhi where hundreds of senior executives from the automotive industry converged to discuss issues ranging from inconsistencies in policy making by the government to challenges in shifting to electric mobility. A couple of low key launches also made their way to news. This and a few more important news that made headlines during the week.

Mahindra withdraws from mass market

Nine years after entering the promising yet challenging segment of two-wheelers Mahindra & Mahindra (M&M) has decided to withdraw from the mass market category owing to dwindling sales despite repeated attempts at reviving demand.

The company will instead focus on the niche, premium segment of bikes and scooters under the brands Mojo, BSA, Jawa and Peugeot Motorcycles. These will be low volume high margin products aimed at turning around the loss-making operations.

Car makers urge government to have consistent auto policy

Car makers converged at the 57th Annual Convention of the Society of India Automobile Manufacturers (SIAM) raising a common plea to the government to avoid mid-life changes of policies drafted by various ministries.

Vehicle makers had to deal with the most volatile market situation last year resulting in uneven demand pattern which hurt growth and resulted in losses. Meanwhile, the government urged car makers to give up traditional fuels like petrol and diesel and instead adopt electric as the future medium.

Tata Motors CTO Tim Leverton resigns

Tim Leverton, President and Chief Technical Officer, Tata Motors resigned from the company and will be moving back to the UK because of personal reasons. This is the third high level exit from the company in the last three months.

Leverton had been deeply involved in alternate fuel…