This Week in Content Marketing: Could Digital Advertising Be Ready to Pop?


PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

Robert ponders whether we can teach ourselves to be more curious. On the news front, we discuss the state of digital advertising based on reactions to this year’s Cannes Advertising Awards, and offer our strong opinions on yet another article that throws shade at the term “content marketing.” Our rants and raves include CPA Australia and why content creators are crazy; then we close the show with an artistic example of the week courtesy of Botticelli.

Download this week’s PNR: This Old Marketing podcast

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Show details

  • (00:01): An advertising blast from the past: “Gumball Bank”
  • (00:30): Robert muses on this week’s theme: Are you curious enough?
  • (04:30): Welcome to Episode 190: Recorded live on July 3, 2017 (Running time: 1:06:05)

The PNR perspective on notable news and trends

  • (08:32): Cannes delivers a lesson on the…