Kids on Bikes Outride ADHD in This Cinematic, High-Energy Ad From Goodby Silverstein

Directed by Johnny Green, the spot breaks during Tour de France

Kids seeking to break the frustrating cycle of attention-deficit/hyperactivity disorder take to the streets on their bikes in this fast-moving ad from the Specialized Foundation, an offshoot of Specialized Bicycle Components that touts cycling’s positive effects on health and well-being.

Research shows that biking, and other forms of exercise, can help ADHD students find focus and improve their ability to pay attention. The spot aims to get the word out to parents, teachers and healthcare professionals.

Dropping during today’s coverage of the Tour de France, “Outride ADHD” follows a middle-school kid who can’t seem to sit still and concentrate on his assignments. We watch him grow increasingly edgy as he gazes blankly at a computer screen, stalks around his house and stares out the window into the distance.

“If I could have any superpower,” a youthful narrator begins, reading copy culled from interviews with ADHD students, “it would be the ability to just hit pause and just be able to catch up with this world that I felt like was moving way too fast.”

The second part of the ad shows lots of kids—actual ADHD students—riding at a furious pace through the city at night, accompanied by projections of animated wolves and horses. Through sensors attached to their bikes, they actually control the speed of the animals depending on how fast they pedal. This symbolizes the power of biking to help them manage ADHD.

Goodby Silverstein & Partners developed the cinematic 60-second spot with director Johnny Green, who, along with agency co-founder Rich Silverstein, live with ADHD.

“When we got this opportunity to create something to help kids with ADHD, we learned that many of them don’t actually need medication, but just a way to release their inner energy to be able to focus,” GS&P creative director Sam Luchini tells AdFreak. “When we talked to kids with ADHD, some of them said they felt like they were caged or trapped. So we looked at the bike as a tool for them to release that energy and free them from that cage. We wanted to find a way for people to visualize this energy being released. That’s what the animals…

Juniper’s New CTO a Reason for Hope, Says Raymond James

Shares of networking equipment vendor Juniper Networks (JNPR) are up 23 cents, or 0.8%, at $29.46, after Raymond James’s Simon Leopold this morning raised his rating on the stock to Outperform from Market perform, just days before the company’s Q2 report this coming Tuesday, July 25th, based on what he thinks is “an underappreciated pivot.”

Leopold already has an Outperform on Juniper competitor Cisco Systems (CSCO), and he rates Arista Networks (ANET) Market Perform.

That pivot is the move to cloud computing customers, writes Leopold.

And he takes as a key point the naming on Tuesday of a newchief technology officer, Bikash Koley:

Juniper named Bikash Koley as its new CTO. We are intrigued because his resume aligns well with Juniper’s forward looking strategy of pivoting towards the cloud, faster growth, and…

CIO interview: Marc Roberts, CTO, HiyaCar

Being CTO at a startup business that uses IT to differentiate itself means there is no legacy hangover and software can be developed quickly to address business challenges.

HiyaCar is a peer-to-peer car rental company, or, as CTO Marc Roberts puts it, “like Airbnb for cars”.

The company, established three years ago, enables members to make their cars available for rent to other members through an online platform.

As head of IT at a startup company that is disrupting a sector through technology, Roberts is in the privileged position of having a group of business leaders around him who understand the importance of digital technology.

When it started up, the company’s initial challenge was not a technical one. The first 18 months of its existence…

Is this the end of the traditional company hierarchy?

Is this the end of the traditional company hierarchy?

Peter Vakkas is Accenture’s Managing Director for Technology in ANZ, responsible for driving Accenture’s Technology Services business and implementing modern engineering practices and innovation across these markets.

Though it’s hard to imagine, the traditional idea of coming to work, sitting in your cubicle, and working on the projects you have with your dedicated team and manager are slowly coming to an end. Conventional hierarchies were once the foundation of the workforce. Now, they are making way for new models that encourage and enable higher levels of innovation.

The growth of technology is also causing radical reinvention of the way businesses are designed, built, and run. Imagine a large enterprise, but with almost no organisational chart. It’s hard to fathom – but this is where technology is taking the workforce.

The number of on-demand labour platforms and online work-management solutions is surging. These platforms enable enterprises to tap into a broad pool of external talent to supplement their operations. This means that workers with advanced or specific skills that the company may not yet have amongst its employees, are now at their fingertips.

Replacing traditional hierarchies with talent marketplaces

As a result, leading companies are dissolving traditional hierarchies. By replacing them with talent marketplaces, they are driving the most profound economic transformation since the Industrial Revolution. Labour platforms like Upwork are enabling workers to become more liquid.

They support distributed teams that are quickly assembled to complete projects and then dispersed. With this flexibility, companies are moving toward models where they run their…

3 Keys to Customer Satisfaction: Speed, Efficiency, Knowledge

customer-service

Customers want fast service or support from knowledgeable people where, when and how they prefer to receive it, based on results of a study the CMO Council published Tuesday.

Together with SAP Hybris, the CMO Council last year conducted an online survey of 2,000 respondents, equally divided between men and women. Fifty percent were in the United States, and 25 percent each resided in Canada and Europe.

Among the findings:

  • 52 percent mentioned fast response time as a key attribute of an exceptional customer experience;
  • 47 percent said knowledgeable staff, ready to assist whenever and wherever needed, was key;
  • 38 percent wanted an actual person to speak with at any time and place;
  • 38 percent wanted information when and where they needed it;
  • 9 percent wanted brand-developed social communities; and
  • 8 percent wanted always-on automated services.

Consumers have a shortlist of critical channels they expect to have access to, the survey found, including the company’s website, email, a phone number, and a knowledgeable person to speak with.

“The mindsets of consumers — whether B2B or B2C — are shifting, said Liz Miller, SVP of marketing at the CMO Council.

Marketers “have to start asking, ‘Are we set up to be a responsive organization that looks at data, looks at analytics, understands what’s coming in through CRM and is able to reflect that back through all touchpoints, including physical ones, quickly? Or are we simply waiting to react?'” she told CRM Buyer.

top ways to engage - customer touchpoints

Serve Us Well or Die!

Angry customers hurt brands. The survey identified the following behaviors:

  • 47 percent of respondents said they would stop doing business with a brand if…

T-Mobile CTO has ‘huge interest’ in 3.5 GHz

Neville Ray
T-Mobile CTO Neville Ray said during the conference call that T-Mobile has been very active on the small cell front.

Quizzed about T-Mobile’s interest in 2.5 GHz spectrum, T-Mobile CTO Neville Ray said he has “huge interest” in the 3.5 GHz block and said the 3.5-4 GHz range is the most formative block of spectrum emerging globally for 5G.

“I don’t think about 2.5 that much,” he said during the company’s second-quarter earnings conference call, at which executives clarified their thoughts on 2.5. (Any spectrum is good spectrum but they’re not that into it.) “I don’t think about Dish spectrum that much, it’s tough spectrum to come after and to secure. We will make sure we have a great future with the assets we have.”

“If you want to talk about where is the most formative block of spectrum emerging globally for 5G, it’s in the 3.5 to kind of 4 gig range,” he added. The FCC will consider a Notice of Inquiry (NOI) at its August meeting that asks detailed questions about three specific midrange bands, including the 3.7-4.2 GHz band.

T-Mobile is so interested in the 3.5 GHz band, which is also known as the Citizens Broadband Radio Services band, that it filed a petition for rulemaking with the FCC to amend the CBRS rules so that it’s more attractive to mobile carriers. In particular, the “uncarrier” would like to see the commission initiate a rulemaking proceeding to auction all 150 megahertz of spectrum in the 3.5 GHz band as PALs, or Priority Access Licenses,…

SolarCity co-founder, CTO Peter Rive to leave Tesla

Dive Brief:

  • Greentech Media reports SolarCity co-founder and CTO Peter Rive is leaving the company, capping a stream of executives exiting since it was acquired by Tesla.
  • The Buffalo News notes that with Rive’s departure, “all of the rooftop solar installer’s highest-ranking executives have either left or plan to leave.” Rive’s brother and former SolarCity CEO Lyndon Rive left the company in June, with plans to start his own company sometime next year.
  • Rive helped develop the “solar roof,” Tesla’s roof-mounted solar panels that mimic the design of traditional shingles.

Dive Insight:

There’s no word yet on where Rive will head to next, but in a note to employees, he said work on solar roof “is being transitioned…

Why BBDO Rolled Out a Food Truck in NYC That Served Poisonous Meals

Who’s up for some crispy pufferfish?

If a chef offered you a dish that included “paralyzing toxins” that “could suffocate you,” you probably wouldn’t eat it. But that’s the sort of choice people suffering from food allergies endure every day.

A new campaign from nonprofit End Allergies Together (or E.A.T.) and BBDO New York seeks to raise awareness of food allergies—and money to research possible cures—by illustrating the harsh reality that, for people suffering from food allergies, one bite of the wrong food can be deadly.

To that end, the agency teamed up with celebrity chef Ming Tsai to create a food truck that offered non-allergic eaters a taste of the allergic experience—by serving up poisonous dishes.

In a PSA set to air in movie theaters starting July 28, Tsai mans the gourmet vehicle, titled “Khil Mi,” while offering passersby dishes that include ingredients like toxic yew berries, and other components that might cause shortness of breath or heart failure.

The truck was set up in New York City, in what looks like a small public area across from Madison Square Park (a bustling commercial area where food vendors often hawk their wares). As an attention-grabbing stunt, it’s…

Interview: LeadHome, CTO John Murray speaks about tech disruption in real estate

The establishment of Leadhome was inspired by the need for transformation in the real estate industry.
The establishment of Leadhome was inspired by the need for transformation in the real estate industry.

South African human/tech hybrid estate agency, Leadhome, was launched two years ago and helps homeowners with buying and selling property. The modern estate agency provides solutions using technology in a bid to simplify estate agency processes.

Earlier this year the company launched Simpli, a first-of-its-kind and only platform in South Africa. Simpli uses the latest technologies to empower buyers and sellers, and significantly improve their experience of property transactions. The platform will be expanding and developing over the coming months with additional features set to go live soon.

IT News Africa interviewed Leadhome’s Chief Technology Officer, John Murray to find out about the impact of technology in the industry .

1. What inspired the start of Leadhome?
The establishment of Leadhome was inspired by the need for transformation in the real estate industry. Customers are charged enormous amounts of money for a service that many are unhappy with, and the industry largely still works on a model that hasn’t changed in decades, with very little use of technology.

After some intensive research into the industry, Leadhome was established in late 2015 by CEO Marcel du Toit and Principal Harry Hattingh. The agency combines the best of traditional real estate agencies and modern technology to provide an online, 24×7 service combined with expert real estate agents that guide clients through the process of selling their homes – from start to finish – for a flat-rate commission fee (R29 995 excl VAT).

2. How would you describe the role of technology in the overall success of the organisation?
Technology enables us to provide a superior customer experience, at a very low cost. Using technology, we provide our customers with insights into how to best price homes to sell them rapidly. We have developed a platform that connects buyers and sellers 24×7, wherever they are, allowing prospective buyers to schedule viewings for properties when it suits them rather than having to wait until a show day is scheduled, or an estate agent to phone them back, to view a property they may be interested in.

Technology has simplified the process of buying and selling, making it faster, stress-free and cheaper.
For instance, with our dashboard – Simpli – sellers can see how much interest there is in their property, set their availability, schedule viewings with prospective buyers and get real-time information on…

Facebook Launches ‘Discover Growth’ Global B2B Ad Campaign

b2b-marketing-advertising

Facebook on Wednesday launched “Discover Growth,” a global ad campaign targeting B2B marketers.

The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform.

The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network. The ads will be a mix of video lead and link ads, complete with relevant direct-response data and insights. They will ask marketers to sign up or go to the campaign’s landing page for more information.

Marketers who sign up will get four weeks of direct mailings from Facebook with more information on how they can attract new customers on the social media network. At the end of the 30-day period, they’ll receive a Collections ad that will let them shop for a complimentary gift.

The off-platform campaign reportedly will consist of print ads in industry trade publications, as well as digital ads on performance marketing websites.

“This is Facebook’s B2B ad campaign to increase ad sales on their platform by using the data collected from [their] users to attract attention,” said Cindy Zhou, principal analyst at Constellation Research.

“It’s Facebook’s first global B2B ad campaign to attract more buyers,” she told the E-Commerce Times.

Sending a Mixed Message

In promoting its Discover Growth webinar held Wednesday, Facebook made the point that “91 percent of people who could buy your products don’t click on ads.”

That said, its new campaign advocates the use of lead ads, dynamic ads and mobile app install ads to proactively drive business.

“I believe the notion is that…