Five wireless power myth busters, by Hatem Zeine, founder and CTO Ossia

The top common wireless power myths, including how far away true wireless power actually is

Five wireless power myth busters, by Hatem Zeine, founder and CTO Ossia

As the race for wireless power innovation picks up speed, so do rumors about the technology. Once true wireless power is implemented across the board, what will happen? From talk of wireless power causing cancer, to people thinking it will ruin the environment, the myths abound. Below are five of what I see as the most common wireless power myths, including the biggest one of all, how far away true wireless power actually is.

Myth #1: Wireless power isn’t safe

Wireless power, when done right, is perfectly safe to transmit around people, pets, and plants. Based on physics, with safety inherently built right in, any organic object blocking the beacon can be naturally avoided. The power is delivered via paths without organisms in the way. Think of how WiFi or Bluetooth functions — the signals reflect off walls, ceilings, and floors to find multiple paths between the transmitter and receiver. It’s not only the most efficient way to send signals between a device and a power source, it’s also the safest.

Myth #2: Wireless power will ruin the environment

Not only is wireless power safe to transmit around all living things, it’s also better for the environment than many of our current energy options. Wireless power, once widely implemented, has the potential to eliminate billions of batteries and charging cords clogging up landfills. Deposable batteries contain toxic materials such as lithium, mercury, acid, lead, nickel, cadmium, and graphite. Mining these materials is harmful to communities, and safely disposing of them remains a societal challenge. Once battery power lasts much longer due to wireless power, it…

Etsy taps new CTO amid turnaround

Dive Brief:

  • Etsy on Monday announced the appointment of Mike Fisher as Chief Technology Officer, effective immediately. He will be responsible for evolving the marketplace retailer’s technology strategy, “scaling our IT systems and infrastructure, deepening our machine learning expertise, and driving execution on our roadmap to help create the world’s best buying and selling experience,” according to a company press release.

  • Fisher, whose expertise includes both startups and larger corporations, was most recently the co-founder and managing partner of consulting firm AKF Partners, where he advised Etsy on several key projects, the company said. He also served as CTO at search engine company Quigo, vice president of engineering and Architecture for PayPal and various roles at General Electric, the company said.

  • The appointment comes in the midst of a turnaround, which in recent weeks has entailed the elimination of a significant slice of its global workforce. Last month the company announced 140 job cuts, or 15% of its global workforce, bringing the…

5 characteristics of true entrepreneurs

5 characteristics of true entrepreneurs

Alan Manly commenced his entrepreneurial career as a founding director of a start-up software company which developed computerised freight tracking and integrated management systems for major freight companies.

Ever wonder what differentiates a clever idea from that truly entrepreneurial lightbulb moment? We all know of genuinely clever people who have had good ideas only to see them fade away after initial buzz. For an idea to germinate into an actual thriving business there are key skills required in order to see it through; traits of true entrepreneurship.

5 characteristics of true entrepreneurs So, what are they?

  1. Innovation

    True entrepreneurs are the ones right out there with their wild ideas. Their new idea will have all the hallmarks of being over the top with passion.

    If the business idea changes anything of significance it will require the same set of entrepreneurial skills as a world changing idea. After all, if the idea was easy to implement it wouldn’t be entrepreneurial.

  2. Passion

    This is measured by the confidence of its promoter that the new idea is worth more time and resources than anyone else can relate to. It is a belief system that switches on and stays on when others attack the idea as insanity.

    Derision only re-enforces the believer’s view that they alone could be right, just like all the true entrepreneurs they can quote before them. It’s dangerous and inspiring at the same time.

  3. Take Risks

    Entrepreneurs must be believers in the viability of the outside chance. They are well versed on every out-of-the-box success story and the tales of lost…

3 Ways Inclusive Leadership Will Make Diversity Less Exhausting And More Irrelevant

Shutterstock

The latest chapters in the healthcare debate and the fate of the Affordable Care Act (ACA) have made me realize one thing: For something I care deeply about – America’s population health in business and in life – has become a topic I am tired of hearing about. The endless posturing from both sides. The relentless media discussion and spin. The chaos the White House has caused as it tweets and tests different positions. Even the well meaning debates from the most informed and caring of our representatives in Congress. It’s just exhausting.

And in some senses it should be. Everyone but our President (before he took office) knew it was going to be difficult and hard work to repeal, replace, or repair the ACA. It is less than a decade old, but it has become more and more entrenched – and thus harder and harder without real commitment and risk that breaks free from party lines and existing templates to bring all populations from all sides into the discussion. That requires hard work, collaboration, and courage – not to mention diversity of thought – to achieve. That’s the kind of exhaustion that leads to real sustainable change.

Does anyone right now think we are going to get that change? Maybe the universal outpouring of support for Senator John McCain will bring people together around the table, but I doubt it. Unless they do, the ACA will either be repealed, limp along without the fixes it needs to thrive, or replaced with something the other side seeks to replace when the balance of power shifts back. One thing is for sure: our population’s health won’t get any better in any of these scenarios.

That’s what’s exhausting: The endless discussions that lead to solutions that never improve the problem that must be solved. Our government is a platform of exhaustion – and every day refuses to care and share with and about others who are not like-minded.

I’m tired of talking about diversity in the workplace for the exact same reason: it’s exhausting because progress is slow and there are few real solutions being implemented.

After decades of following versions of the same often well-meaning templates for diversity and inclusion, we have to admit we have failed. We need to get beyond diversity. And the only way…

How to Explain Content Marketing to Anyone

how-explain-content-marketing-anyone

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends.

Google-Trends-Content-Marketing

But, when we recently launched a new e-book that answers common content marketing questions, we learned that many of our readers are just getting started. As such, we want to make sure we continually cover the basics. Whether you are new to the practice, need a new way to look at what you’ve been doing, or need help explaining this to your relatives, this post is for you.

Content marketing as your family would understand

When people ask what you do, does your response receive a quizzical look? “So, what is it exactly that you do,” they ask after you explain your job.

My husband was in this camp until he told me about a newsletter that covers trends affecting financial markets. He looks forward to receiving it each day. He explained that the newsletters didn’t have anything to do with the funds the broker was selling, but the information was solid and valuable – and it was useful research for the investments he makes.

“That’s content marketing,” I explained. It was an aha moment for my husband’s understanding of content marketing – content marketing is educational but is not about the products the company sells. The vendor offers such good information that you become loyal to the brand.

I can share another example that is close to my daughter’s heart. American Girl uses content to transform something that is a commodity – a doll.

American Girl has so much content – and so many content experiences – for its audience, that it’s truly staggering. For instance, it offers:

While all the ways American Girl connects to its audience are too numerous to cover in this one post, I’m particularly amazed by its print publications. For instance, The Care and Keeping of You is a book all about growing up for girls. It ranks second in its category (and 76th most popular among all books on Amazon.) It’s from a brand selling dolls – but the subject has nothing to do with the dolls.

product-details-american-girl-book

American Girl Magazine is a top seller in several categories.

product-details-american-girl-magazine

In short, American Girl’s content marketing focuses on how a child can interact with the doll or things that are important to this demographic.

For parents, think about BabyCenter. When I was pregnant and then raising my older daughter, I considered BabyCenter to be required reading. It’s a perfect example of content marketing. According to its website, it is the No. 1 pregnancy and parenting digital destination, and eight in 10 new and expectant moms online use BabyCenter each month. The site is owned by Johnson & Johnson, which sells products for babies.

Content marketing explained to marketers

Hopefully, those examples make it clear that content marketing isn’t about the brand, your products, or your services. It’s about your audience. What do they care about?

And, more importantly, how can you be the one to provide something no one else is, which in turn elevates your brand from a commodity to something people embrace?

Content marketing is different than traditional product marketing efforts like sales collateral and other product-specific info. Content marketing…

Advanced Technologies Drive Business Expense Trends

Advanced Technologies Drive Business Expense Trends

Matthew Goss has held the position of managing director at Concur ANZ since 2013. He has been with the company for more than 14 years. He has extensive experience in establishing and managing operations for cloud-based technology companies.

The way businesses process travel, expenses, and invoices is rapidly evolving due to advancements in artificial intelligence (AI), machine learning, and Big Data. While these advanced technologies are helping businesses save time, simplify tasks, and deliver richer, more personalised experiences today than ever before, the best is yet to come.

The impact of technology on travel, expense management, and invoicing cannot be overstated. This advanced technology will deliver the next wave of cost savings and efficiency improvements, delivering actionable intelligence and automation and making it easier for everyone in the organisation to comply with expenses policies and procedures.

This technological revolution is driving unprecedented change across travel, expenses, and invoicing in three key areas:

  1. AI

    AI helps companies detect noncompliance with company travel and expenses policies. Automated technologies can track and analyse spending activities and trends, and then identify anomalies and patterns in employee expense reports. Companies can then use this information to uncover new ways to reduce costs and improve efficiency.

Amazon’s B2B Business Blows Past 1M Customer Mark

amazon-b2b

Amazon Business, launched in April 2015, this week announced that it had reached the 1 million customer milestone.

“This is rapid growth,” said Ray Wang, principal analyst at Constellation Research.

It’s attributable in part to a crossover effect from the large number of B2C customers Amazon has, he told the E-Commerce Times.

Amazon Business offers business-only pricing on millions of products, and access to more than 85,000 business sellers.

Customers include hospitals, educational institutions, laboratories, daycare centers, government agencies, restaurants, Fortune 50 companies and sole proprietors. They range from Con Edison to Gwinnett County Public Schools to Johns Hopkins University to the Mayo Clinic and Siemens.

Amazon Business’ Appeal

This is what customers say about Amazon Business:

  • User set-up is simple and doesn’t require any staff training;
  • Pricing is competitive;
  • Customers can track purchases easily;
  • It’s easy to find products;
  • Amazon offers rapid delivery;
  • Customers can get large amounts or large items delivered easily; and
  • Administrative work for procurement is reduced.

Amazon Business provides free two-day shipping on orders of US$49 or more.

The site is Amazon Prime-compatible.

It offers multiuser accounts with approval workflows and purchasing analytics, and it lets users create custom groups to match their organizations.

Customers can pay with corporate purchasing cards or through an Amazon corporate credit account. Amazon offers tax-exempt purchasing for qualifying organizations.

The site can be integrated into customers’ purchasing systems.

Amazon Business offers an analytics dashboard for customers to track and monitor their spending, with dynamic charts and data tables. Both administrators and requisitioners can access the analytics tool.

Customers can analyze spend by individual users,…

Council committee approves CTO online electronic system

THE Davao City Council Committee on Information Technology has approved the proposed online electronic system for the City Treasurer’s Office (CTO).

The project proposed by the City Information Technology Center (CITC) was discussed in the committee hearing headed by Councilor Joanne Bonguyan last July 10.

During the hearing, CITC representatives informed the body that their office has collaborated with the Landbank of the Philippines in developing infrastructure for online payment.

As stated in the first phase of implementation, the payment will cater business taxes and payment for business and occupancy permits as these are the most “hectic” payment in the city, however, payment of the real property tax and miscellaneous fees will be included in the next phase of the implementation.

With the proposal, manual receipts from CTO are still the official receipt due to the need for the manual receipt by the Business Bureau before the issuance of the logo.

Bonguyan also urged that use of manual receipts should be retained saying that there are chances that online receipts might be altered and may become questionable.

Landbank was selected as depository bank for the online payment system by virtue of Commission on Audit order which states that collection of local government units and…

AI, ML will be game-changers in online retail: Sauvik Banerjjee, CTO of TataCLiQ

Considering the juggernaut of global e-commerce waiting in the wings to storm India, what are the top key changes that the e-commerce sector in India should brace up for?

Sauvik Banerjjee (Image courtesy: IndiaRetailing)

According to Sauvik Banerjjee, CTO of Tata group’s multi-brand e-commerce player, TataCLiQ, “There are four biggest and important changes happening in the world of technology right now.” These are:

  • IoT and Robotics
  • Deep Learning algorithms on Big Data getting augmented by Machine Learning algorithms
  • Commencement of a revolution of natural language processing in our day to day use cases
  • Virtual Reality and Augmented Reality starting to impact traditional industries

He said,

“The three game-changing technologies in the space of customer experience are IBM WATSON’s Retail Analytics, Adobe Target’s segmentation driven hyper personalisation and Israel technology organisation NANO REP who have been mastering the art of software bot and deep learning for call centre management and contact…