10 Tips to Improve Cyber Security in the Digital Era

by Anne Grahn


In an era where major data breaches seem to be commonplace in the headlines, developing a modern cyber security strategy is an absolute must for today’s enterprises. Many organizations are putting a renewed focus on security in 2015, and it starts by assessing vulnerabilities and formulating a plan.

Here are 10 tips to help you secure your data:

1. Assess your vulnerabilities.
Addressing the volume and evolution of cyber attacks is daunting. It requires an in-depth understanding of organizational risks and vulnerabilities, as well as current threats and the most effective policies and technologies for addressing them. By understanding their risks, organizations can target limited security dollars and resources.

2. Get actionable insight.
Security analytics are ushering in an era of predictive insight, offering us the opportunity not only to collect large amounts of previously untapped data, but also to understand it and take advantage of its value. Integrated intelligence gained through the evaluation of all types of data — internal and external, security and non-security — can help us harness the most relevant information and find hidden correlations in the attacks being perpetrated against us.

3. Assume you have already been breached.
Social networking, cloud computing, mobile devices and the ubiquity of information have shifted information technology (IT) paradigms and opened new avenues of attack. Learn the critical elements of a successful advanced persistent threat (APT) defense strategy, assemble the right team and implement the plan.

4. Use identity and access management to fill gaps left by the traditional perimeter.
Users and their identities are the most vulnerable link in a network. For today’s chief information security officers (CISOs), the challenge of identity and access management (IAM) is managing the identities and privileges of an increasingly diverse group of users that use a multitude of devices to log into systems both inside and outside the enterprise. IAM technology can generate the intelligence about identity and access activities you need to increase your understanding of broader security events and advance your overall security posture.

5. Develop a comprehensive data loss prevention strategy.
Data loss prevention (DLP) identifies, monitors and protects data in use; data in motion on your network; and data at rest in your data storage area or on desktops, laptops, mobile phones or tablets. It can help you transform sensitive data into an operational asset and prevent your organization from making the wrong kind of headlines.

6. Embrace mobile devices in the workplace, but don’t overlook the challenges.
Employees aren’t just bringing their mobile devices to the workplace ± they’re living on them. CISOs and other security executives are finding that the proliferation of mobile devices and cloud services are their biggest barriers to effective breach response. In order to secure the corporate data passing through or residing on mobile devices, it is imperative to fully understand the issues they present.

7. Subdue cyber attackers without cyber war.
We are still on the proverbial frontier of the legal doctrine surrounding self-defense in cyber space. But, that doesn’t mean we have to stand by while our intellectual property is being stolen and leveraged against us. Your organization can stave off cyber attacks by proactively enhancing your staff and defenses, gathering intelligence, taking advantage of the right services and pursuing a carefully considered continuum of mitigative actions that will help you protect your brand.

8. Defensive deception can be an important part of your security strategy.
We can use our enemies’ most valuable tool against them and deploy defensive deception methods to detect hackers and make it more difficult, time consuming and cost-prohibitive for them to attack. With the right tactics, security professionals can make cyber attackers feel like they have successfully hacked, when in reality they have fallen into a trap.

9. Remember: Visibility is an advantage.
Cyber attackers are trying to gain access, whereas we already have it. All of our processes should take advantage of this head start. Rather than attempting to emulate the attacker, instead we can understand that an attacker is only an agent of an event, and an event can be defined as a collection of data points with probabilities and impacts.

10. Work with a managed services partner to fill skill gaps and extend your team.
A managed security services provider doesn’t replace the internal IT team. Instead, it augments the existing team by providing the expertise, threat modeling and other compliance and protection services needed to mitigate risk in line with regulatory obligations and business goals. It is much harder to bounce back from business interruptions or unexpected losses caused by IT security gaps. The cost of avoiding such threats is typically much less than the cost of recovering from them.

Anne_Grahn-HeadshotAnne Grahn is the Communications Specialist at Forsythe Security Solutions. In her role, Anne is responsible for security communications within Forsythe’s IT Risk Management line of business. She has worked in the IT industry for more than a decade, and has extensive writing and editing experience. She previously worked for Oracle Consulting, and as a freelance writer contributed to white papers and articles on topics that range from Oracle’s Global Single Instance to combat aviation.

What Does Your C-Suite Say About Your Company?

by Jeffrey Hayzlett


Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” We all know that a fall from grace is not a pretty sight, but this is especially the case when you’re at the executive level of a company and all eyes are on you as a leader. Although some people do recover from their failures and move forward by carving out successful careers, others can find their work lives derailed.

As business executives, we’re seen as the figureheads of our company, and our actions can directly affect how the public not only views us as people, but how they see our company as a whole.

One survey found that 66 percent of consumers said “their perception of top leadership affects their opinions of company reputations.” That same survey found that some of the main sources that consumers rely on when formulating an opinion about a company are through word of mouth, online reviews and social media. I’ve always said an executive should always be selling themselves. Sell you, sell the company. Sell the company, sell you. It is difficult to separate your image from the company when you’re at the head.

Not too long ago, consumers relied on the media to get its news. If a CEO made a misstep, the general public most likely only found out about it if:

A)    The newspapers or TV news stations chose to cover it, or

B)    We knew someone who worked at that company who had the inside scoop.

But chances were great that whatever bad deeds happened were swept under the rug before anyone outside the C-Suite or company found out about it. Today, however, social media sites like Twitter and Facebook make it easy for reputations can go down in flames in a matter of hours.

One example of an executive who has had his share of run-ins with the reputation police is Michael Jeffries, former CEO of the popular teen clothing chain Abercrombie & Fitch. Despite helping the company recover from a brush with bankruptcy that happened years before he helmed the company, that bit of heroic showmanship was largely overshadowed by more than a few missteps.

Perhaps one of the best examples was when Jefferies described the kind of teen shopper his stores aimed to attract, and that anyone who’s not skinny and popular is probably better off not shopping there. The public outcry was swift. According to a survey by YouGov Brand Index, the company’s reputation among 18- to 34-year-olds has plummeted drastically in response to that statement and several other ones where he put his foot in his mouth.

Sales dipped, and there are rumors that Abercrombie & Fitch will close 150 stores by 2015. Jeffries stepped down from CEO in December 2014, and now a company that was once considered the premier source for teen clothing is today struggling to stay relevant. It’s anyone’s guess if Jeffries will rebuild his reputation as an executive, or if his name will be tarnished for good.

So, as a C-Suiter, what can you do to safeguard your company and make sure that your actions or the actions of your colleagues in the C-Suite don’t affect your business? Here are a few tips to help keep your reputation clean:

  • Mind your Ps and Qs. This may sound obvious, but it’s important to remember that what you say and do can negatively affect how the public views you and your company. Remember: You’re an extension of your business. Be professional in your words and actions. If you have a hunch that what you’re about to say could be detrimental, go with your gut and keep it to yourself.
  • Be aware of how you represent yourself outside the C-Suite. This relates to both the real world and on social media. Don’t think that there’s an automatic safety shield that protects you when you’re sitting in front of your computer screen. There have been plenty of people who have fallen from grace all because of one Tweet that was written in poor taste or a questionable photo was posted on Facebook or Instagram.
  • Treat your employees with respect. Company review websites like Glassdoor and CareerLeak make it easy for employees to anonymously critique a company (and its executives). Many job applicants use these resources when deciding whether or not to apply for a job at a certain company. Too many bad reviews and, well, you get the picture.
  • Make sure you have the right employees on your team. Having the right players can help safeguard your company’s reputation. You want to work with a group of people that are passionate about your company and who don’t want to do anything that could jeopardize its reputation.

Now, tell me, what are some things that you do to ensure that your company’s C-Suite looks good in the public eye?

Jeffrey HayzlettJeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders.
Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

Uncle Sam’s New Chief Data Officer a Sign of the Times

by Jeff Brown

via Joi Ito

via Joi Ito

Data analytics is transforming the way organizations do work, and one clear indication of its widespread impact is its recent spotlight within the public sector with the announcement of the White House’s first Chief Data Officer, Dr. DJ Patil.

Patil was most recently an engineer and entrepreneur who helped create Silicon Valley’s first data science team at LinkedIn in the mid-2000s. He played an instrumental role in the development of the “People You May Know” button, now synonymous with the business focused social networking service.

And while Harvard Business Review declared the Data Scientist occupation “sexiest” back in 2012, CDOs don’t act in a vacuum — and Obama’s administration has been preparing for this new hire to develop a strong team of technology innovators at the Capitol.

Dr. Patil joins a team of leaders at the White House already committed to technology advancement and innovation. According to a recent CIO Journal article, Patil’s hire was influenced by a handful of “prime movers” — ranging from Obama’s previous Chief Technology Officer Aneesh Chopra, to CTO of the U.S. Department of Health and Human Services Todd Park. These influential leaders have instilled a focus and discipline on technology for the administration. From open data resources of government data to standardization of electronic health records, it appears government is trying to clean out its processes, beginning with IT.

Not only did strategic leaders attract this new talent, but the move was targeted to bring others like him into the fold — to grow an initiative called the Presidential Innovation Fellows to recruit new minds and fresh tech thinking into government.

The role was created to help shape technology policies and practices, foster partnerships that maximize the U.S.’s return on its investment in data and to recruit and retain those with a high level of data expertise. The measure of this investment will be in a newfound ability to see patterns in government data in new ways.

The announcement of a CDO to influence decisions as high up a Commander-in-Chief is sure to make headlines, but the real question still is this: How can Chief Data Officers be effective? Furthermore, does this role really cause a strategic shift for organization in their application of consistent data analysis?

That is certainly the intention, and it’s too soon to tell how Dr. Patil will impact the current administration and government bureaucracy. With this new hire, how will data science best practices be employed at the governmental level? The jury is still out.

Regardless of future roles and practices in data mining and predictive analytics, there is a new reality in public and private sectors: Leveraging high quality, informative data to gain insight into consumer behaviors gives companies in every industry the tools to compete in a modern, data-driven market. When used strategically, these tools can provide a much-needed differentiator to identify audience — and constituent — needs effectively today.

As government embraces the strategic importance of IT, others might benefit from taking a page from their book. The CDO role is gaining momentum, and it’s an investment that can be transformative for business if properly leveraged.

headhsop backdropJeff Brown is currently a Product Manager at Infogix, Inc. where he is responsible for working with product development to create customer driven solutions. Prior to this position, he worked as a Senior Consultant with IBM Global Business Services. He has a Bachelor of Science in Engineering from Michigan State University and an MBA from DePaul University.

Kevin Jonas (Jonas Brothers) Founder of the Yood App

Dov Baron sits down with global-celebrity-turned-entrepreneur Kevin Jonas at the C-Suite Conference in Boston to talk business and his latest venture into the world of mobile apps.

Kevin Jonas was of course part of the pop group The Jonas Brothers. However, you may be surprised to discover that he is also a serious business head, who knows how to leverage is celebrity status.

Aside from investing in building and rebuilding homes. He now has an arm of his business dedicated to developing App’s. On the weekend he released it, his “Yood” app became the #1 downloaded app in iTunes.

This young man understands business and how the Millennial market works.

Listen to the full interview at PodOmatic

Is Your Job Who You Think You Are?

by Steve Rizzo


Years ago I was watching a Barbara Walters special on television. She was interviewing a major personal comedic influence of mine, Johnny Carson. Of course, Johnny Carson was an inspiration to an entire generation of performers.

As the host of “The Tonight Show,” Carson spent 30 years as the top dog in television comedy. To me, at least, it seemed like no one on Earth could have been happier and more successful, and I tuned in eagerly to hear what such a fortunate man might say.

The interview came during Mr. Carson’s last year as the host of the program. As you may know, Walters has a reputation of being very direct when interviewing celebrities, but if anyone could handle “The Woman Who Pulls No Punches,” I thought surely it would be “The King of Late Night Television.”

In the end, I was surprised, shocked even, at the way Johnny responded to Walter’s questions. I expected the carefree attitude of a man, having conquered the world, going out on top. Instead of the usual barrage of rapid-fire jokes and wisecracks when he was questioned about his personal life, he gave short, awkward replies that didn’t at all suggest confidence. There was an aura of melancholy about him that I believe even took Walters by surprise.

At the end of the interview, Walters alluded to Carson’s fame and long list of accomplishments, any of which were far more than any I — as an up-and-coming comedian — could have imagined attaining. Then she asked one last question: “Are you happy?”

I couldn’t help myself.  I blurted out, “What a stupid question! Of course he’s happy! He’s Johnny Carson!” I was shocked when he stumbled over what seemed to be a very simple question. It was obvious that he was uncomfortable giving his answer.

“I don’t know,” said The King of Late Night Television. “I honestly don’t know.”

Why, I wondered, was someone who gave so much joy and laughter to millions of people five days a week for almost 30 years unable to answer the question, “Are you happy?”

Of course, you could say that he was in a low mood because he was leaving the show that was a great part of his life. I could buy that. Surely anyone would be sad under similar circumstances. But even after being reminded of his accomplishments in the television and entertainment industry, and the monumental impact he made in people’s lives, he still couldn’t answer the question.

On the final episode of “The Tonight Show,” Johnny gave his farewell address to the millions who were watching. And it was then that the reason why was evident. Let me explain.

Most people would say then that Johnny Carson had the world in the palms of his hands. But, perhaps, having the world in the palms of your hands shouldn’t be the point of focus. What really matters is the realization that you always hold your own world in your hands — and the choices you make as you are holding it. Your entire life is based on the choices you make. It is important to know that some choices are made consciously, while others are made unconsciously.

Either way, there are always consequences for the choices you make. This is not a threat but a universal fact. We would all stand a better chance to live a happier life if we were more conscious of, and put some thought behind, our choices. The problem is that many of our choices are made unconsciously; therefore, we don’t think they are choices.

Believe me, they are. In fact, everything that is occurring in your life at this moment is a result of choices you made in the past. Those choices that were made, consciously or unconsciously, are key factors that determine your quality of life right now. I have you thinking now, don’t I?

On that final episode of “The Tonight Show,” Carson said, “I am one of the lucky ones in the world. I found something I always wanted to do and enjoyed every minute of it.”

I’m sure he did.  But not too long after that statement he revealed deep regret and apologized to his sons Kit and Cory for “not being there enough,” adding that he loved them. He also expressed sorrow and guilt about the death of his son, Richard, who died in a car crash in 1991.

Let us not forget that Johnny was married four times. His ex-wives were often the butt of his jokes. Behind the mask of humor was there someone who truly wanted a lasting relationship? It was apparent that he was so caught up in his role as “The King of Late Night Television” that he had difficulty identifying himself with anything or anyone else.

It’s obvious that Carson gave much and received much, but he paid heavily. It makes one wonder: Is there always a price to pay when what we do for a living becomes our whole life, no matter what the level of success that’s achieved? We have to ask ourselves: Is the price worth it? And,is there a way to find a happy balance?

JVI_0469j-webSteve Rizzo is more than a Funny Motivational Speaker. Don’t let the laughter fool you! What Steve brings to the table is his captivating ability to engage the attendees with laughter as he challenges them to SHIFT their focus and way of thinking to discover greater enthusiasm, increased productivity and new levels of success. Recognizing difficult situations don’t cause us to fail or be unhappy, but rather our negative thoughts and beliefs about the situations, Steve has been Adjusting Attitudes in organizations throughout the world such as AT&T, Prudential, State Farm, LaQuinta, and even the CIA (yes, he even had them laughing!) since 1994.
Find him on Twitter @RealSteveRizzo, Facebook at Riz’s Biz Steve Rizzo, LinkedIn and Google+.

New C-Suite Network Report: Responsibility for Enterprise Digitization Should Shift From IT to C-Level Executives

A new report questions the traditional role of IT leading enterprise digitization planning and calls for C-level executives to develop and implement digitization strategies.

The C-Suite Network, the world’s most powerful network of C-Suite leaders, today announced, in conjunction with leading global IT services company HCL Technologies, the release of a white paper on the critical imperatives of enterprise digitization and the role of the C-Suite in assuring companies’ competitive positioning through new strategic initiatives.

While digitization touches every aspect of business, the process for both innovation and implementation has historically been random and primarily driven by IT organizations.

The report will provide insights on how organizations are addressing enterprise digitization issues. Many are bringing together their digital strategy under the oversight of a Chief Digital Officer, while others are empowering their operating executives to step into developing the best digital strategy for meeting operational objectives, or simply ignoring the issue altogether.

“Many companies mistakenly believe their IT department should handle digital planning,” said Thomas White, CEO and co-founder of C-Suite Network. “However, this report reveals that the source of change needs to come from the C-level executives. They have the power and initiative to assure a solid game-plan is implemented consistently across the entire enterprise.”

“Enterprise digitization can offer a significant competitive advantage, yet as this new whitepaper demonstrates, many enterprises aren’t giving this opportunity the strategic, C-level attention it deserves,” said Matt Preschern, executive vice-president and CMO of HCL Technologies. “We hope this report is a catalyst to drive discussion and convince enterprises to seriously reexamine their digital planning.”

For more information about HCL Technologies and C-Suite Network, visit:http://www.hcltech.com/ and http://c-suitenetwork.com/.

Read More at MarketWired

How Career Education Can Help Future Employees Become Job Ready


Not knowing what you desire to do for a career is perfectly OK. Taking career educations courses can help  you discover what it is you are best at and where exactly in the employment world you fit in to kickstart your career. In fact, career education courses can help anyone become job ready.

What exactly is career education program? 

career education program teaches and provides instructions to new graduates about experiences and possibilities that occur within the employment world. Learning these skills allows students to make career choices that are right for them so they are not taking unnecessary courses or wasting time and money becoming educated in a career field that is not the correct fit. In addition, career education helps a person become a respectable and reliable employee in their career of choice.

Where can you receive a career education? 

You can receive a career education during your high school years, which is best, or during your college years. Local schools usually offer these courses. If not, there are several online career education opportunities available to you to help make you job ready and well prepared for the employment world.

How does a career education program make you job ready? 

  • It prepares a student to possess necessary knowledge and technical skills needed for employment with in their career path of choice
  • Teaches the importance of becoming certified in the career path of choice
  • Teaches proper communication skills to communicate with employees wisely within the workforce
  • Enforces and instills proper worth ethic within a person
  • Teaches time management skills
  • Teaches you how to handle interviews properly so you are successful at receiving jobs
  • Helps you learn collaborative working skills
  • Helps you learn how to work competitively within the working world
  • Helps you choose the right job within the career field you desire to work within
  • Shows you all the job options available to you with in the career field of your choice
  • Teaches you how to be the best employee you can be for the company of your future

End Notes to Keep in Mind 

Therefore, if you are unsure which career path is best for you, or whether you are job ready for this world, it is best to take a career education course to help direct you onto the right path. After all, you do not want to go down the wrong road and end up with a career you dislike. You want a respectable job that you are going to love and excel in so you can make the best income possible to support your lifestyle or future family.

Just as C-Suite leaders should always focus on continuing their education to strengthen their competitive advantage, they too should seek out employees who are dedicated to learning the skills necessary to advance in their careers.

This article has been submitted by Academy of Learning College, Canada. Train for a new career in business and I.T. at one of our over 50 campuses.

The Roadblocks To Unified Communications

by Steve Olenski

Photo by NEC Corporation of America with Creative Commons license.

Photo by NEC Corporation of America with Creative Commons license.

In early February, in a piece entitled Why Unified Communications Are So Important Yet So Difficult, I wrote of the difficulties including the topic of legacy systems, many of which simply do not integrate with well, if at all, with new UC technology and the inherent cost associated with transitioning from a legacy system to one that is unified.

The article also referenced an ominous edict from Logitech who, in July 2014 wrote “Despite advances in UC technology and adoption, network services aren’t keeping the pace to meet the needs that increased connectivity demands. 17% of the participants (InformationWeek’s 2014 State of Unified Communications Report) worry over their network capacity and list a lack of WAN bandwidth — and the cost to upgrade it—as their most pressing concern.”

There is a wide array of players in the Unified Communications field, including the bigger boys such as Cisco, Polycom, PanTerra, and Oracle, and also startups such as Starleaf.

Overcoming Roadblocks

“The path to unified communications deployment is not without complexities and unexpected roadblocks.”

The above line comes from an article posted on searchunifiedcommunications.techtarget.com – in 2008.

Needless to say, a lot has changed since then — most notably the rapid rise of mobile and the cloud in essentially every aspect of a marketer’s lives. Thomas Wyatt, Vice President and General Manager, Collaboration Infrastructure Technology Group for Cisco, says in the mobile- and cloud-first era, users define how they work — not IT.

“Planning your UC deployment without understanding how your users work is like coaching a football team without knowing who your players are,” says Wyatt. “IT’s job is to build the foundation that will empower these users to work freely and across boundaries on any device — giving them stability, security and flexibility.”

Wyatt adds that the strongest foundation for a business will be built by taking into account several key factors, including “the integration of voice, video, conferencing and messaging tools, options for remote worker connectivity, deployment across on-premise and cloud-based platforms, unified management for control and visibility, and tight interlock with the existing network.”

Unified communications is very fluid, with lots of moving pieces “from the service itself to bandwidth, networking equipment and endpoints, all of which can span multiple sites,” says Arthur Chang, President and CEO of PanTerra Networks.

He offers the following advice when it comes to choosing the right unified communications vendor:

“Selecting a UC vendor that can deliver as much of the solution as possible will give an enterprise the best chance of a smooth and successful migration to cloud UC. Focus on UC vendors that best interoperate with existing legacy applications and have strong pre-sales configuration tools to ensure any performance or incompatibilities are identified early in the process. Redundant WAN connectivity and QoS capable routers are critical to delivering a high quality reliable UC experience.”

For his part, Mark Loney, the CEO of StarLeaf believes the biggest barrier to UC is overcoming the challenges of incompatible communications systems and applications.

“No business should need to rip and replace every piece of hardware and software on the network, just to get working, seamless and interoperable UC,” says Loney. “The only way to do this is to leverage current investments in existing platforms, merging and integrating them so that the reality of any-to-any communication is achieved in a cost effective and productive way.”

In closing, I’ll share something from the aforementioned piece I ran back in February: The most pressing need the analysts at Information Week believe is the biggest problem plaguing UC is an inability to create clear expectations — in both technology and business buyers’ minds — of exactly what it delivers.

So I will put it to you: How do your overcome or have overcome any of these or other obstacles when it comes to implementing a unified communications system?

*This post originally appeared on Forbes.com.

Steve OlenskiSteve Olenski was named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred. Steve is a senior creative content strategist at Responsys, a leading marketing cloud software and services company. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book “StumbleUpon For Dummies.” He can be reached via LinkedIn, Google+, Twitter @steveolenski or at the nearest coffee shop.

The World’s Top Business Leaders Continue Momentum to Chicago

C-Suite Network, the world’s most powerful network of C-Suite leaders, wrapped up its highly anticipated third C-Suite Conference in Boston. The conference, held March 29-31, featured more than 30 C-Suite executives and thought leaders offering their expertise to more than 400 attendees.

Topics focused on social media, emerging technologies, leadership success and managing brands. The conference had a social media reach extending to 35.2 million impressions — twice the amount of impressions from the November conference held in Marina del Rey, Calif.

The invitation-only conference provided an arena for qualified C-Suite executives and the world’s most elite thought leaders to come together with an exclusive lineup of content geared toward C-Suite issues. Highlights from the stage included Boston Celtics President Rich Gotham, entrepreneur Kevin Jonas of Jonas Brothers fame, business speaker and author Scott McKain, C-Suite executive and noted speaker Margaret Heffernan, attitude and achievement expert Dr. Willie Jolley and many others.

After the extraordinary success of the Boston conference, top C-level executives will gather together this summer for the next exclusive event at the JW Marriott in Chicago on June 7-9. The conference will introduce attendees to the best strategies for achieving sustainable growth through organizational excellence. The conference is invitation-only, bringing together C-Suite leaders from companies with more than $10 million in revenue.

“What we accomplished with this conference was spectacular. Every executive in attendance gained competitive edge, incredible knowledge and key insights they can bring back to their companies,” said Jeffrey Hayzlett, C-Suite Network Co-Founder and Chairman. “Attendees can look forward to same caliber of expertise at Chicago.”

For more information about the upcoming C-Suite Conference visit http://conference.c-suitenetwork.com/.

Read more at MarketWired

Discussion Point: What’s the Core Function of a CMO?

Picture members of the average C-Suite 10 years ago, all gathered around a big conference table.

Where would the chief marketing officer be? Probably outside on the front lawn.

The CMO was the branding person, pushing out messages — hoping something would stick.

Of course, that’s changed today. CMOs are — or at least will be — true revenue drivers.

They’ve already made their mark, even though some may not fully trust them yet.

How do CEOs view CMOs? We caught up with three company leaders last week at the C-Suite Network Conference at the Westin Copley Hotel in Boston to find out.

Read more at CMS Wire