Dov Baron, host of Full Monty Leadership Radio, interviewed Michael Williams, CMO at the Grand Prix of America, Formula 1, during the C-Suite Network Conference in Marina del Rey about the importance of storytelling in marketing and while the title of CMO may need to change in the future.
Did you know that there is going to be a Grand Prix Race in New York?
Imagine the logistics of trying to put together a Grand Prix with the city of New York as your backdrop… mind boggling. That’s what Michael and his team are doing.
What would it take for you to be the kind of leadership position as a brand to be part of such a massive event?
Michael shares with us the power and importance of using “story” and why being a Chief Marketing Officer is a Bad Title!
This guy has a very different approach to what marketing is, and I think there are some profound lessons for all of us, no matter what our position or title.