Innovation + Expertise in the C-Suite

C-Suite Network CEO Thomas White reflects on insights gleaned from the very first C-Suite Network Conference in May 2014 and details what attendees can expect at the next event this fall in Marina del Rey, California.

The C-Suite Network held its inaugural conference May 4 through 6, 2014, at the Fairmont hotel in Dallas, Texas. The conference brought together top executives from companies like SAP, Mattel, GAP, Accenture, AIG and Sony Electronics for an opportunity to engage with their peers and learn from an inspiring panel of keynote speakers and on-stage guests. C-Suite leaders from T-Mobile, Mitel, DocuSign and Jive Software shared their secrets for disruption and innovation through interviews with host Jeffrey Hayzlett.

The May conference had three primary focuses: Disruptive business models, technological breakthroughs and innovations in customer relationships. On-Stage Showcases wowed C-Suite leaders with their unique products and services, highlighting the changing business landscape and capabilities of marketing and customer service in the digital age. Many walked away with new ideas and solutions they can use for the betterment of their companies, teams and customers.

Read the full article at CommPRO.Biz

Change Requires Courage

by Dov Baron


The reason that courage is an absolute necessity in becoming an Authentic Vulnerable Full Monty Leader is that, in order to become such a leader, you have to face change and make changes. And change requires courage. Authentic Vulnerable Leadership, or as I call it, Full Monty Leadership, is NOT for wimps!

For those who want traditional “leadership development,” there are probably thousands of books to read and courses to take. But for leaders who understand that not only has the economy changed, but the entire world of business has changed, and along with those changes has come a deep awakening that leadership at all levels must also change and evolve.

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C-Suite TV’s Jeffrey Hayzlett Highlights CMO Roundtable Luncheon Panel Friday at ANA Masters of Marketing Conference

Jeffrey Hayzlett joins top executives at ANA Masters to discuss marketing in the digital age. He recently launched the C-Suite Network, with such components as C-Suite TV, C-Suite Radio, C-Suite Academy, C-Suite Book Club and the exclusive online business leader community, C-Suite Collective, highlighting the reach of digital for C-Suite executives.

Primetime TV host and Contributing Editor for Bloomberg Television Jeffrey Hayzlett joins the thought-leader panel for the CMO Roundtable Luncheon on Friday, October 17, at ANA Masters of Marketing Conference in Orlando, Florida, hosted by the Association of National Advertisers, Inc.

In addressing the topic “Marketing in the Digital Age,” Hayzlett will be joined by Kevin Burke, Chief Marketing Officer of Core Products – Visa Inc.; Lisa Donohue, Chief Executive Officer, Starcom USA; Andrew England, Executive Vice President and Chief Marketing Officer-MillerCoors LLC, and Stephen Quinn, Executive Vice President and Chief Marketing Officer – Walmart U.S.

Read the full press release at MarketWired

How One Brand Uses Corporate Culture To Maximize Productivity

by Steve Olenski


“Culture is infectious — it’s viral, and it’s central to accelerating your business. When you have a unified team that is rushing towards a common goal, you will create rocket ship trajectory. Every industry leader needs unbounded exponential growth to succeed in today’s world.”

The above is a quote from a gentleman named Wehuns Tan who happens to be the CEO of Wishabi — a Canadian technology company that could be the poster child for illustrating the importance of corporate culture in maximizing productivity in the workplace. Founded in 2007 by four ex-Microsoft engineers, including the aforementioned Tan, the company is a leading retail technology firm that has reinvented the digital circular experience through its dynamic circular platform.

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5 Big Questions on Innovation

C-Suite Network CEO Thomas White is featured as a Game Changer at BPI Network. He answers five questions on the most innovative technologies and what holds organizations back from creating new technologies, products and services that revolutionize society.

1. How do you build organizations and cultures that embrace innovation and change?

Leadership must allow people to take risks without fear of being fired. Companies only innovate when they are willing to go outside the box. Out-of-the-box thinking allows organizations to see new opportunities and execute against those opportunities. Change happens when leaders realize they can no longer maintain their vision through status quo.

2. What are the biggest impediments to innovation in today’s enterprise?

Status quo. People hate getting out of their comfort zones unless their organizational culture challenges them to make improvements and strive for excellence. Status quo will kill innovation.

Read the full article at BPI Network



Best Seller TV Explores Power of Discomfort and Dynamics of Digital Habits

Best Seller TV, an online business show featuring one-on-one interviews with best-selling authors, will feature two authors this month: Marcia Reynolds, author of The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs and Adrian Ott, author of Exponential Influence™: Designing Digital Habits That Engage Distracted Customers. Both episodes will be hosted by TV personality Taryn Winter Brill.

In the first episode airing Tuesday, October 14, best-selling author Marcia Reynolds talks about her book, The Discomfort Zone: How Leaders Turn Difficult Conversations into Breakthroughs. The ‘discomfort zone’ is about creating a situation where an employee is no longer completely at ease. Reynolds says that uncomfortable moments are the most opportune time to learn from the situation and create a breakthrough.

“The moment someone is asked a question that makes them stop and think about their beliefs and actions, they feel uncomfortable. This awkward moment signals they are learning,” Reynolds said. “Leaders that make us feel uncomfortable are doing us a service. It means they care about our development and want us to see ourselves and the world in a broader, more successful way. Leaders who embrace the Discomfort Zone are the most remembered and revered.”

Read the full press release at MarketWired

The Platinum Rule: What is It and How Does it Apply to You?

by Tony Alessandra

via Micael Engström

via Micael Engström

We have all heard of the Golden Rule, and many people aspire to live by it. The Golden Rule is not a panacea. Think about it: “Do unto others as you would have them do unto you.” The Golden Rule implies the basic assumption that other people would like to be treated the way that you would like to be treated. The alternative to the Golden Rule is the Platinum Rule: “Treat others the way they want to be treated.” Ah hah! What a difference. The Platinum Rule accommodates the feelings of others. The focus of relationships shifts from “this is what I want, so I’ll give everyone the same thing” to “let me first understand what they want and then I’ll give it to them.”

A Modern Model for Chemistry
The goal of The Platinum Rule is personal chemistry and productive relationships. You do not have to change your personality. You do not have to roll over and submit to others. You simply have to understand what drives people, and recognize your options for dealing with them. The Platinum Rule divides behavioral preferences into four basic styles: The Director, Socializer, Relater and Thinker. Everyone possesses the qualities of each style to various degrees, and everyone has a dominant style. For the sake of simplicity, this article will focus only on dominant styles.

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The Way Toward the Goal

by Steve Rizzo


Here’s something to consider: Let’s say your goal is to become the vice president of a big company. After many years of intense stress, worry and an avalanche of emotional, mental and physical overload, you finally achieve your goal, along with all the wealth and prestige that comes with it. Is this success? If you consult a dictionary, the answer would be yes.
Webster’s Dictionary defines “success” as follows: 1. The favorable or prosperous termination of attempts or endeavors.  2. The attainment of wealth, position, honors, or the like.

I think it’s amazing that the words “happy” or “happiness “or “joy” are not included in the definition of the word “success.” Unfortunately, our conventional definition of success is simply achieving the goal. Not enough emphasis is placed on the value of experiencing and enjoying the journey, building character and learning life lessons along the way.

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C-Suite Network Unites Forces With CMO Council

The C-Suite Network partners with CMO Council, providing new opportunities for C-Suite leaders to join together to deliver exceptional experiences that exceed expectations. 

The C-Suite Network, the world’s most powerful network of C-Suite leaders, today announced they are uniting forces with The Chief Marketing Officer (CMO) Council, the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.

“We are thrilled to partner with the CMO Council as they are a peer powered network,” said Thomas White, CEO and co-founder of C-Suite Network. “Together we provide the C-Suite, their teams and their organizations, unparalleled access to other leaders, national events and business development content.”

The CMO Council‘s 7,000+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa.

Read the full press release at MarketWired

Why Virtual Conferences Will Not Replace Face-to-Face Meetings

While virtual or streaming conferences can be effective, they cannot replace the feedback received from interacting with an audience face to face. Jeffrey Hayzlett, noted speaker and C-Suite Network co-founder, weighs in on the crucial networking experiences in-person conferences provide.

While digitally streaming conferences is a hot trend right now, event industry speaker and consultant Jeffrey Hayzlett believes that no amount of technology will replace face-to-face conferences. We spoke with Hayzlett by phone to get his perspectives on the industry and why  virtual conferences will not eclipse in-person communication.

“I think it’s because we’re human beings and human beings liked to be around other human beings,” Hayzlett said about in-person meetings. ”We’re not computers. We’re not digital devices. Those things are there to help us and utilizing those are nice, but it doesn’t replace the need to be able to see, touch, feel and utilize all the senses that you have available.”

Hayzlett feels that there are pros and cons to both digital and face-to-face events. “Sometimes, it’s cost,” he said. “Sometimes, it’s time away. Sometimes, it’s travel. And then, on the digital side, you can’t be positive of the immediacy, the reach, the scope that you can get to more people. And sometimes, it’s much more convenient.”

Read the full article at International Meetings Review