7 Telltale Signs Your Company is on a Path to Stagnation

by Bob Domenz

“The most fatal illusion is the settled point of view. Since life is growth and motion, a fixed point of view kills anybody who has one.”
— Brooks Atkinson, Pulitzer Prize-winning journalist for the New York Times

What is stagnation? Imagine a slow-growing toxic mold that eventually takes over your company, stifling your culture, development and progress, and retarding your ability to grow. In business, as in nature, stagnation breeds disaster. Lack of movement allows harmful antibodies to gather and breed. To avoid this, forward motion must be a constant, like a shark that has to continuously swim to stay alive.

All companies are at risk of becoming stagnant, and most every company has, or will, become so at one time or another. It’s a sneaky thing — often companies end up this way without even recognizing it until it’s too late. Even Apple, the most celebrated and referenced brand and business in history, stagnated for years before rejuvenating itself and transforming into the epic example the world admires today.

Read more

Rodney Dangerfield: Funny Man, Sad Story

by Steve Rizzo


One Saturday night in 1986, I was performing at Dangerfield’s Comedy Club in Manhattan. I had just finished my show, and the emcee was making his final announcements when I noticed someone approaching the stage. No introduction was necessary.
Rodney Dangerfield was at the pinnacle of his career, and everyone knew who he was. Wearing his trademark white shirt and red tie, the star stepped into the spotlight to a thunderous round of applause. He bowed and waved to the standing and cheering fans who were by then chanting his name. It was deafening in that room.

I was in total awe at the energy this guy radiated. He told a few jokes, thanked the audience for supporting comedy and stepped off the stage.  People were begging him for his autograph. Some simply wanted to touch him and thank him. Everyone started chanting that he was number one. I said to myself, “So that’s what it’s like to be a star.”

Read more

Shark Tank’s Daymond John Announced as C-Suite Book Club’s First ‘Premier Author’

C-Suite Book Club announced today Shark Tank’s Daymond John will be its first bestselling business author featured when the website launches on Tuesday, Sept. 9, 2014. C-Suite Book Club features premium content from top thought leaders, designed to increase knowledge, deepen understanding and build skills to enhance readers’ personal and professional lives.

C-Suite Book Club announced today Shark Tank’s Daymond John will be its first bestselling business author featured when the website launches on Tuesday, Sept. 9, 2014. John is the author of two bestselling business books, Display of Power, The Brand Within and a resident “shark” on ABC’s Shark Tank.

“Daymond John and authors of his caliber will be featured on our new C-Suite Book Club, designed to be the one place for C-Suite executives, business owners, and leaders to get the latest and greatest business books,” Club founder Jeffrey Hayzlett (The Mirror Test, Running the Gauntlet) said. “We’re proud to have Daymond John commit to C-Suite Book Club even before we launch.”

Hayzlett went on to say that additional authors in the Club include Dirk Beveridge, Sylvie di Giusto, Scott McKain, Shep Hyken, Michael Houlihan and Bonnie Harvey, D. Keith Pigues, Andy Frawley, Steven Haines, Dov Baron and many more bestselling authors.

Read the full article at BroadwayWorld.com


5 Characteristics VCs Look for in a Marketing Executive

by Willis Turner


Venture capitalists (VCs) are paying more attention to the structure of the marketing teams they invest. Why? Because marketing plays an increasingly influential role in the success of their portfolio companies. To ensure the marketing department can generate the kind of leads that drive sales, they want to see a particular profile in a marketing executive.

Whether you’re a company seeking venture capital or a marketing exec looking to make the leap to a startup or expansion-stage company, it’s important to understand what VCs look for in a marketing leader. At Software Advice, I recently caught up with a couple of VCs to ask them what their ideal marketing candidate profile looks like. Here are five characteristics they prioritize in a candidate.

Read more

12 People Proving Content Marketing is More Than a Buzzword

by José Antonio Sanchez


Miley Cyrus twerking, people taking selfies, thousands of fans following shows like “Game of Thrones” and “Breaking Bad”… The last couple of years have brought us plenty of trends. Content marketing might be one of them, but it is also here to stay.

According to a recent survey by Curata, more than 70% of marketing organizations indicate that they will increase their spend on content marketing in the next few years. As content marketing matures, best-in-class marketers are also rapidly evolving their organizations to create and share unique and relevant content.

Read more

Ace in the Hole

by Lewis Denbaum


C-Suite leaders can think of business communication like a game. As Zette H. writes in her article for BlogHer, we can use the rules and play of poker as an example of effective communication to our team, colleagues and customers. It begins with the shuffle, where we must listen intently to clients rather than make assumptions. This is followed by the ante up, where we validate and acknowledge what we’ve just learned by listening. The deal is where we lay out the options to our clients, and the play is when the client chooses his or her solution. This closes with the showdown, where the project or deal is signed, sealed, delivered.

What else do communicating with clients and playing poker have in common?

Read more

How to Stay Motivated When You’re the Motivator

by Mark Sanborn


Being a leader is rewarding, but it is also demanding. After all, if you’re a leader, you are expected to motivate others, but it’s often hard to keep yourself motivated. So how do you — the motivator — stay motivated? Here are some practical things you can do:

The first step is to get encouragement and insights from others. Consider a mentor. Find someone who is the kind of person you’d like to be and has accomplished some of the things you aspire to accomplish. Ask that person if they’d be willing to be your mentor. Make it clear to him or her that you’re not asking for a lot of their time, but rather an opportunity to occasionally check in with them for feedback, ideas and encouragement. You could suggest a periodic lunch where you’d treat for the benefit of their time and wisdom.

Read more

The Cyber Talent Gap: Evolution of the C-Suite to Address Cyber Security Threats

by David Boehmer

Photo by Yuri Samoilov

Photo by Yuri Samoilov

For boards of directors and leaders across organizations, cyber security is no longer an IT issue but an urgent matter of risk management. The list of risks is long and continues to get longer: theft of intellectual property, breaches of customer information, denial of service, malicious code, viruses, disclosures of information by disgruntled employees and more.

Yet, for all the sound and fury, many boards and senior management have a hard time fully understanding what needs to be done. Cyber security is a technically complex subject; the IT structure is largely opaque to many. But this global issue goes far beyond IT — cyber security impacts every action a firm takes. Even the term itself can be confusing — information security, cyber security, information risk management, physical security — all these previously distinct fields are merging together quickly.

Read more

How Having a Visible Expert Within Your Firm Can Generate Growth

by Lee Frederiksen

via Tech Crunch

Managing partners and C-Suite executives are often faced with the complexities of building their firm’s brand and amplifying growth. They must consider the following questions:

  • What are the most successful methods?
  • What will be the most cost-effective?
  • Will our firm have the necessary resources?

Read more

T-Mobile Talks Disrupting the Telecommunications Industry on C-Suite TV

T-Mobile’s Executive Vice President of B2B Drew Kelton sat down with MYOB host Jeffrey Hayzlett at the recent C-Suite Network Conference to share his perspective on the company’s path to success.

In the second episode of MYOB (Mind Your Own Business), premiering Wednesday, Aug. 13, 2014, T-Mobile shares how the company was able to adapt to changes in the industry by creating transparent and simple cellular plans. Executive Vice President of B2B Drew Kelton sat down with MYOB host Jeffrey Hayzlett at the recent C-Suite Network Conference to share his perspective on the company’s path to success.

Kelton also explains how the company restructured its small business telecommunications plan and outlines what steps T-Mobile took to grow its share of the $60B B2B sector.

Read the full article at Yahoo! Finance