by Bob Domenz
“The most fatal illusion is the settled point of view. Since life is growth and motion, a fixed point of view kills anybody who has one.”
— Brooks Atkinson, Pulitzer Prize-winning journalist for the New York Times
What is stagnation? Imagine a slow-growing toxic mold that eventually takes over your company, stifling your culture, development and progress, and retarding your ability to grow. In business, as in nature, stagnation breeds disaster. Lack of movement allows harmful antibodies to gather and breed. To avoid this, forward motion must be a constant, like a shark that has to continuously swim to stay alive.
All companies are at risk of becoming stagnant, and most every company has, or will, become so at one time or another. It’s a sneaky thing — often companies end up this way without even recognizing it until it’s too late. Even Apple, the most celebrated and referenced brand and business in history, stagnated for years before rejuvenating itself and transforming into the epic example the world admires today.