10 Illegal Interview Questions

by Karolynn St-Pierre

During interviews it seems easy to just go with the flow of asking questions, but did you know there are some inquiries that can get you into legal trouble? Many employers may be unaware that there are great risks with asking about some of the most common topics with potential hires. While no one is going to arrest you for using these questions, you will find that there is a significant amount of legal risk, including the possibility of being sued for discrimination.
Below are several common questions that are best avoided when interviewing potential hires.

Read more

The Evolution Of CMOs: From Mad Men To Modern Marketers

by Michael Keshen

photo by Frank Ockenfels 3/AMC

photo by Frank Ockenfels 3/AMC

When Charles Darwin was studying on the Galápagos Islands, he noticed something remarkable. On the islands were around 15 different types of Finches, all varying slightly based on unique environmental conditions. The birds’ physical characteristics enabled them to survive in the particular locations that they lived in. For instance, the Googlus Analyticus used Google Analytics to monitor traffic to its website. This is in contrast to the HubSpotted Finch, which used HubSpot to monitor traffic and manage leads. On a more remote island that did not change as much as others, the Printica Medios focused only on ads in newspapers and magazines.

…or something like that. We could debate all day whether it was the birds’ marketing techniques or varying beak sizes that enabled them to survive, but what we do know is that the birds evolved in order to give themselves a better chance of survival in their environments.
More recently, we’ve seen a rapid evolution of Chief Marketing Officers. New technology has emerged that enables modern marketers to better understand, reach and engage audiences. This has disrupted the marketing industry to the core, forcing CMOs to evolve their techniques in order to survive.

Read more

Your Five Brains: Harness Their Wisdom

by Judith Glaser


You’re sitting in a meeting with your team brainstorming about the financial crisis and what to do about it. Business is awful. People have stopped buying your products. Market share has plummeted. Everyone is scared and emotional. Some people express anger; others close down.

Have you ever found yourself in a situation like this? You are trying to navigate through the conversation and be helpful, but i’s confusing to keep track of what’s going on. When you hear an idea you like, or see an opening to something new, you jump in and share it at the moment it occurs to you. Then someone closes that door and says, “That’s a stupid idea — we’ve tried that before, and it failed.”
When you hear the words stupid and failed, you have an emotional reaction to the situation and person. You tune out of the meeting and ruminate. On the outside, people think you are still there. Your body is present, and your face may show signs of listening, yet a big part of you has left the meeting.

Read more

Learn to Dance in the Rain

by Steve Rizzo

Photo by Mark J. Sebastian

A few years ago, I spent four wonderful days at the Four Seasons Hotel in Kona, Hawaii, where I had the pleasure of speaking to a wonderful group of Top Sales Performers and spouses of a well-known financial group. My job was to give them the tools they need to embrace the changes and intense growth they were currently experiencing and will inevitably continue to experience in the coming years. I knew the tension was high, but I was prepared.

One morning, two hours before my speech, I was having breakfast at a restaurant with a captivating view of the ocean. As the waitress was pouring my coffee, I asked, “Why is it that no matter where they are, or what they are doing, Hawaiian people always seem to be happy and at peace with themselves? Is there some kind of secret that I should know about? And if there is, can you please tell me?”

Read more

Core Values are the Key to Customer Service

by Shep Hyken

Photo by Malone & Company Photography

Photo by Malone & Company Photography

What are your company’s core values? If you can’t answer that, it’s worth taking some time to figure it out. One of my clients recently asked how core values should come into play when hiring and firing, and it got me thinking about the importance of the overall concept. Core values affect the customer service experience for external customers, as well as internal customers (employees). They can attract customers to do business with you and be a motivating factor for employees to enjoy their work and do it well.

If you are at the stage of determining your company’s core values, begin by thinking of words and phrases that you would use to describe yourself. What words would customers use to describe you? Hopefully they are the same, and you’re in alignment with the customer. These words and phrases can be the basis of the values that you want to be known by.

Read more

Is Customer Service the New Marketing?

by Willis Turner


This question of whether customer service is the new marketing isn’t just about the increasing importance of social media and customer reviews, or rising consumer disenchantment with traditional marketing. For some, it’s about making the decision between long-term reputation and short-term profit.

This topic was at the center of a Google+ Debate research firm Software Advice hosted titled “Is Customer Service the New Marketing?” A panel of experts discussed what kinds of companies should embrace a customer-centric strategy as a form of marketing, and how they should go about implementing this approach.

Read more

7 Ways to Solve a Conflict With Your Team

by Sally Hogshead


You’ve probably experienced that tense moment when conflict arises… when furious glances dart across the conference table, or screaming matches erupt in the hallway. (Awkward!) Yet, conflict can be a healthy part of team communication.

Conflict can spark creativity. It can provoke discussion, for better results. So how do you tend to communicate during a conflict?

Read more

C-Suite TV Debuts, Offers Advice for the Boardroom

Created by Bloomberg TV host and author Jeffrey Hayzlett, C-Suite TV, the on-demand video network, offers interviews with and shows about business execs. It promises inside information on business trends and the discussions taking place in the biggest boardrooms.

Bringing some business acumen to the world of online video, C-Suite TV is launching today. Created by Bloomberg TV host and author Jeffrey Hayzlett, the on-demand video network offers interviews with and shows about business execs. It promises inside information on business trends and the discussions taking place in the biggest boardrooms.

“I created C-Suite TV to bring the best business programming to you without waiting for the big guys to get on board,” Hayzlett says. “The business world is looking for television programming to inspire, teach, and motivate leaders. C-Suite TV delivers this and more.”

The network’s flagship show is “MYOB,” where Hayzlett interviews business leaders. In the first episode, he talks with the C-level execs of Mitel.

Read the full article at StreamingMedia.com


Mitel Featured on Premiere of C-Suite TV’s Mind Your Own Business

Mitel is showcased on the premiere episode of Mind Your Own Business (MYOB), a digital broadcast business show from on-demand and web-based digital broadcast television network C-Suite TV. MYOB is hosted by Jeffrey Hayzlett, contributing editor and host of The C-Suite with Jeffrey Hayzlett on Bloomberg Television. The episode was shot at the inagural C-Suite Network Conference in Dallas.

On the premiere episode, CEO and president Rich McBee, CMO and chief of staff Martyn Etherington and Joe Vitalone, executive vice president for the Americas, share insights on Mitel’s acquisition of Aastra, and its approach to industry consolidation. The episode also highlights the steps Mitel took to maintain growth and focus in this transitional period, including:

Its strategy for offering customers the best path for moving to cloud communications, and
The philosophy behind its “outside-in” customer-focused culture.
“Mitel has spent the last 12 months expanding the company through mergers and acquisition activity, and we’re thrilled for the opportunity to share with MYOB viewers how we believe we have made it a success,” said Etherington.

McBee and Etherington say companies have two options for growth: new product innovations that open new markets and industry consolidation and acquisitions. Mitel discusses how they are a leader in both.

Read the full article at Mitel.com


Is it Time to Rename Direct Marketing?

by Carol Wolicki, WebbMason


Ginger Conlon, editor-in-chief of Direct Marketing News and a respected journalist who has been at the helm of venerable customer relationship and marketing publications such as CRM magazine and Sales & Marketing Management, recently asked me to spar with Tim Suther, the Chief Marketing and Strategy Officer of Acxiom, a marketing data company. She wasn’t asking me to get into the boxing ring with him. Instead, she presented the opportunity to contribute to one of my favoriteDM News columns, “Gloves Off,” a regular feature where two marketing professionals provide very different responses to the same question. The question Tim and I debated was whether it is time to do away with the term “direct marketing.”

I encourage you to read Tim’s complete response, but it came down to him seeing “direct marketing” as a channel: direct mail. He suggested replacing “direct” with “data-driven” to acknowledge the supremacy of data in effective marketing. I don’t disagree with the importance of data to planning, managing and measuring marketing success, but I see direct marketing as much more than direct mail.

Read more